From the Inside Flap
In today's economy, entrepreneurial energies, government attention, and every company's resources arerightly somore and more focused on developing various forms of intellectual property (IP), with patents predominantly viewed as the most important of these intellectual property assets. Patent Valuation: Improving Decision Making through Analysis enhances the understanding of these assets by providing IP managers, IP creators, attorneys, and government officials with a hands-on resource that allows them to use actual or implied valuations when making patent-related decisions.
In Patent Valuation, intellectual property experts William Murphy, John Orcutt, and Paul Remus explore a broad range of topics, including:
Foundations for patent valuation and decision making
Using valuation analysis to improve patent decision making
Using disassembly to develop higher quality data
Patent valuation techniques
Valuing patents using option pricing
Unlocking the potential value within patents
Valuation, particularly with regard to patents, continues to be an increasingly important element in management, litigation, administrative proceedings, and basic decision making, as well as in informing complex legislative and policy choices. Filled with illustrative cases, step-by-step valuation techniques, user-friendly procedures and checklists, Patent Valuation is a practical guide accessible to the complete spectrum of decision makers in the patent process.
From the Back Cover
Praise for Patent Valuation
"With no nonsense or intellectual posturing, the authors tell us what a patent valuation is really about . . . in real life. Readable, sound, and eminently useful, the authors have presented many new and practical insights about the valuation process and about the nature of patents as business assets. While focused on patents, their insights apply to any intellectual property and, in fact, to any valuation. Professionals, corporate managers, attorneys, and anyone else in the IP world will find themselves attached to this clearly written book." Gordon V. Smith, author of Trademark Valuation and Intellectual Property
"Innovation is the key to success for individuals, companies, and entire nations. Patents are the key to providing a marketplace for innovation. In Patent Valuation, Murphy, Orcutt, and Remus cut through the legal complexities of patents to help you figure out your bottom linewhat are they worth?" Jon Dudas, President of FIRST®, Under Secretary of Commerce for Intellectual Property, and Director of the United States Patent and Trademark Office, 20052009
"Effective management of IP assets is enhanced when decision making takes into consideration the value of the assets. This new work by William Murphy, John Orcutt, and Paul Remus presents a number of accepted models for calculating value and practical application of these models. I highly recommend Patent Valuation as a reference for those IP professionals who want to leverage greater value from their IP assets." David Koris, General Counsel, Head of Intellectual Property, Shell International BV, The Hague, Netherlands
"Going beyond the conventional primer, this book provides a practical framework that incorporates the art of defining a value proposition with the science of quantitative examples to drive a productive dialogue of patent valuation." Rajiv Patel, Partner, Fenwick & West LLP