Pathways to Print: Design for Production [Spiral-bound]

Robin McAllister (Author)

Book Description

Publication Date: November 18, 1996 | ISBN-10: 0827379196 | ISBN-13: 978-0827379190 | Edition: 1

Learn how to identify important design elements and successfully create a document that is effective in communicating its message, through layout, typography, and overall concept. Discover how to successfully design with paper, color, text, graphics. Design do s and don ts offer a valuable reference to evaluate design projects.

Editorial Reviews

About the Author

Robin McAllister has been speaking about and teaching others to create effective pages since before Desktop Publishing was invented. Of course, it was a lot harder to do then.
In the process of teaching others, he's written a lot of "how-to" guides and training manuals - starting with how to mark up copy mechanically, and proceeding through sophisticated page layout techniques. He is a contributing editor for FreeHand Graphics Studio Skills 5.5 (Hayden Books). Add to that a hundred or so - articles for magazines and newsletters, and presentations of one sort or another to literally thousands of people and you get the idea that he's committed to the industry. Has been, in fact, since the late 1960s.
He is a recognized speaker at leading seminars in the United States and internationally. Robin views himself as a publishing educator, giving attention first to what is going to get the job done - including an interaction of all the disciplines involved in the publishing process. His presentations and training sessions focus on productivity and following effective publishing protocols rather than showing which buttons to push.
In addition to other activities, Rob is the forum leader for America Online's Desktop and Web Publishing Forum. He is a Senior Editor for Print On Demand Business and Print On Demand Solutions and is a regular contributor to Electronic Publishing magazines. His emphasis is on page layout and graphic arts service provider matters, coupled with legal, ethical and business issues.

Product Details

• Spiral-bound: 80 pages
• Publisher: Delmar Cengage Learning; 1 edition (November 18, 1996)
• Language: English
• ISBN-10: 0827379196
• ISBN-13: 978-0827379190
• Product Dimensions: 9.1 x 7.5 x 0.2 inches
• Shipping Weight: 4 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #10,232,838 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.