Patterns of Entrepreneurship [Paperback]

Jack M. Kaplan (Author)

Book Description

Publication Date: January 21, 2003 | ISBN-10: 0471203823 | ISBN-13: 978-0471203827 | Edition: 1

This book is designed to share real entrepreneurial business experience. Included will be both long and short cases and a corresponding website. The goad is to provide a more complete understanding of the textual material and make the book as interactive as possible, encouraging internet research and study.

Editorial Reviews

Review

"...an extremely practical guide..." (Gulf Business, November 2001) --This text refers to an alternate Paperback edition.

From the Back Cover

Introducing an action-oriented approach to entrepreneurship!

Long hours, social sacrifices, financial commitment... Other than actually starting and running your own business, few things can prepare you for the challenges you'll face as an entrepreneur. But Jack Kaplan's PATTERNS OF ENTREPRENEURSHIP guide you through these challenges with tools and a practical road map for successfully starting a venture.

Taking a unique and highly effective, action-oriented approach to entrepreneurship, this new text gives you:

A clear road map to success: The book's road-map framework leads you through the four stages an entrepreneur typically encounters when bringing a business idea to fruition (starting the venture, financing, implementation, and launching entrepreneurial businesses), and helps you to better understand how these major phases are related to each other.

Real-world examples and hands-on cases: Examples connect conceptual material to the plans, problems, and solutions that real entrepreneurs have encountered in their own businesses. Hands-on cases in each chapter give you the opportunity to practice critical thinking and problem solving.

Practical hints and suggestions: Helpful insider hints and suggestions, based on the author's  own experiences launching three successful technology venture, point out common pitfall s and costly mistakes.

Extensive supplemental material: Additional interactive cases, assessments, demonstrations of financial techniques, and sample business plans and legal documents are all available the book's web site.

www.wiley.com/college/kaplan

See all Editorial Reviews

Product Details

• Paperback: 480 pages
• Publisher: Wiley; 1 edition (January 21, 2003)
• Language: English
• ISBN-10: 0471203823
• ISBN-13: 978-0471203827
• Product Dimensions: 10.1 x 8 x 0.7 inches
• Shipping Weight: 1.8 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (20 customer reviews)
• Amazon Best Sellers Rank: #2,338,834 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars e MBA'06 (NY, NY), March 26, 2006

By 

Chris "Chris" (New York, NY United States) - See all my reviews

This review is from: Patterns of Entrepreneurship, 2nd Edition (Paperback)

This is one of the few books from my MBA program that has truly become a reference guide for me as I am contemplating starting a venture. I would highly recommend the book because it offers the optimal balance of case studies, core business information and extensive additional resources that are all critical to understanding what is necessary for starting a new company. Lastly, I think it is clear that the authors are highly involved in the entrepreneurial world and this comes through in all of the tips and case studies.

1 of 1 people found the following review helpful:

4.0 out of 5 stars Load of useful information but computer version is faulty, January 26, 2010

By 

Ivan Ledyashov (NY) - See all my reviews
(REAL NAME)   

This review is from: Patterns of Entrepreneurship Management (Wiley) (Paperback)

I bought the computer version of this book. The software containing the textbook is slow, unmanageable and unintuitive. However, the text is very useful and cases are interesting. From the tests I was given in class, that were taken directly from the book, I can say that the book was not put together in earnest. It appears that the tests/answers were not thoroughly checked and this makes me question the quality of the rest of book. By giving it 4 stars I'm in fact rating the text as opposed to rating my experience with the computer version of the book. I would give that 2 stars at most.

1 of 1 people found the following review helpful:

5.0 out of 5 stars A thoughtful and thorough practical guide to entrepreneurship, September 20, 2009

By 

OZS (US, NY) - See all my reviews

This review is from: Patterns of Entrepreneurship Management (Wiley) (Paperback)

I had always thought of entrepreneurship as one of the most familiar concepts, and yet still quite mystical and beyond the reach of a normal person. I considered launching my own business several times, yet was never sure where to start, how to raise funds and whether to patent my ideas. Most of new businesses fail, so I intuitively felt it had to be more then just a brilliant invention. So while doing my MBA, I took an entrepreneurship class that used this book. It opened my eyes to all other things I was missing.

The book is impressively comprehensive, covering every step of launching a new business, from the inception stage to going public, explaining the main options that exist at each stage, as well as related success factors and risks. I especially appreciate the mix of real life examples, useful references, informational links and detailed to-do check lists that create a hands-on working guide for an entrepreneur. The methodical organization of material makes it very easy to understand and study the driving principles behind entrepreneurial success, which in my opinion, makes it great text book, as well.

Overall, a brilliant book. Easy to read, easy to understand, detailed and comprehensive, yet practical and immediately useful. I'd definitely recommend this book to any entrepreneur looking to avoid becoming the failure statistics or a business student looking to uncover the science behind launching a new business.