Paul Chaney, known to many as "The Social Media Handyman," is a social media, social commerce and Internet marketing consultant, popular speaker, trainer and author of four books on the topics of business blogging, social media marketing and social commerce:
- Realty Blogging: Build Your Brand and Outsmart Your Competition, published by McGraw-Hill in 2006.
- The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media, published by Wiley in 2009.
- The F-Commerce Handbook: 10 Secrets to Unlocking the Sales Potential of Facebook, published by McGraw-Hill in 2012.
- The Social Media Handbook: 20 Secrets for Turning Social Media Into Social Sales, published by McGraw-Hill.
Paul provides social media, social commerce and Internet marketing consulting and training services to small and medium businesses, advertising agencies and non-profit organizations. His expertise lies in effectively combining the conversational marketing aspects of social media with conversion mechanisms that are fully aligned with business objectives.
Paul is a sought after speaker on the topic of social media marketing. Since 2005, he has led numerous business blogging and social media workshops, including the first ever such seminar to be held in Asia. He was also invited by the U. S. Department of Commerce to lead a series of social media workshops to business people in the Ukraine.
Paul sits on the board of advisors for the Women's Wisdom Network, the Social Media Marketing Institute and SmartBrief on Social Media. He is a feature writer for Practical Ecommerce on the topic of social commerce and is Associate Editor of Social Commerce Today, a leading blog covering the topic of social commerce.
Paul is a Technical Editor for Pearson and Wiley publishing and has worked on many of the For Dummies series books related to blogging, SEO and Internet marketing that have been written to date.
He was technical editor and contributing writer on Buzz Marketing with Blogs For Dummies, the very first book to address blogging from a purely business perspective.