Automotive Holiday Deals Books Gift Guide Books Gift Guide Shop Men's Athletic Shoes Learn more nav_sap_plcc_6M_fly_beacon Ed Sheeran egg_2015 All-New Amazon Fire TV Grocery Gifts Under $50 Amazon Gift Card Offer bf15 bf15 bf15 $30 Off Amazon Echo $30 Off Fire HD 6 Kindle Black Friday Deals Black Friday Video Game Deals Outdoor Deals on DOTD

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.

Sell yours for a Gift Card
We'll buy it for $11.89
Learn More
Trade in now
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Paul Rand: A Designer`s Art Paperback – September 11, 2000

7 customer reviews

See all 4 formats and editions Hide other formats and editions
New from Used from
Paperback, September 11, 2000
$157.18 $53.27

Take an Extra 30% Off Any Book

Special Offers and Product Promotions

  • Take an Extra 30% Off Any Book: Use promo code HOLIDAY30 at checkout to get an extra 30% off any book for a limited time. Excludes Kindle eBooks and Audible Audiobooks. Restrictions apply. Learn more

Editorial Reviews

About the Author

Paul Rand was one of the world's leading graphic designers. Honored by prestigious awards from many professional and academic groups, he was the first recipient of the Florence Prize for Visual Communication in 1987. He is the author of many books, the most recent of which are Design, Form, and Chaos and From Lascaux to Brooklyn, both published by Yale University Press.

Hero Quick Promo
Holiday Deals in Kindle Books
Save up to 85% on more than 1,000 Kindle Books. These deals are valid until November 30, 2015. Learn more

Product Details

  • Paperback: 253 pages
  • Publisher: Yale University Press; New edition edition (September 11, 2000)
  • Language: English
  • ISBN-10: 0300082827
  • ISBN-13: 978-0300082821
  • Product Dimensions: 10 x 7.6 x 0.7 inches
  • Shipping Weight: 1.6 pounds
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #1,051,667 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

22 of 23 people found the following review helpful By Rich Stoehr on June 23, 2004
Format: Paperback
Reading Paul Rand's book "A Designer's Art" should be a source of inspiration for anyone who considers him- or herself a designer -- in any medium. At least, it was definitely an inspiration for me.

I didn't expect to get much out of it when I started it, frankly. Part of that feeling is attributable to the fact that I didn't know Rand's work as well as I should. I had heard the name, but did not know what he had done. As the book began, and I figured out that he is, in a large way, responsible for the corporate identity of some pretty big names (IBM, Westinghouse, and UPS among them), and is capable of working in multiple media, both two-dimensional and three-dimensional, I found myself respecting him. As it continued and he showed himself to be not only a very creative designer, but also a thoughtful analyst and an excellent communicator, I found myself agreeing with most of what he had to say. As the book concluded, I found myself inspired in my own work by what he pointed out.

"A Designer's Art" is everything its title implies... it is about good design and it is about compelling art. The two, while not necessarily the same, are definitely fused together in many ways. Artistic disciplines and methods and trends affect design work to a large extent, while principles of good design can also be applied to the basic creative process one goes through when making a more purely artistic endeavour.

Particularly compelling in this regard was the chapter near the end of the book, about the benefits of the "play instinct" and how it applies to design.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
35 of 40 people found the following review helpful By Michael Pinto on November 26, 2000
Format: Paperback
First off: Rand is one of the best graphic designers of all time. He designed some of the best logos of the 20th century (example: the IBM logo), and this book features some of his best work. Rand doesn't take himself too seriously, and this book has a touch of humor here and there. His genius is that he can pull off a liquor ad, kids book or corporate showcase. My favorite thing about the work is that it doesn't look dated, there is a timeless classic quality here. Rand designed this book himself and the quality shows, this book is a must for anyone who is a professional graphic designer. Sadly Mr. Rand is no longer with us, but we have his treasures in this book.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
7 of 9 people found the following review helpful By Joel Tarver on July 29, 2003
Format: Paperback
The single greatest book on Graphic Design ever written. This is not a tutorial or a how to, but a why. Why things work, why they don't, and why it is important to know about its history. Learn the importance of this medium, its impact on industry, and its place in the arts.
"That graphic design is generally considered a minor art has more to do with posturing than it does with reality."
-Paul Rand
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
5 of 8 people found the following review helpful By Jack Bert on September 23, 2004
Format: Paperback
This book uses the teaching by example system giving illustrated examples of the author's past advertising design work. I did not get the in-depth education in visual design that I had hoped for. Rand's work uses a combination of simple to mid complexity visuals that communicate in an abstract high brow way. It is this sophistication that I suppose makes others give the book such high ratings. If more text was added to explain the principles then the book would have been a much better educational experience. A 4 rating for visual quality and examples, a 3 for content, are fair ratings.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse