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Paul Rand: A Designer`s Art Paperback


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Product Details

  • Paperback: 253 pages
  • Publisher: Yale University Press; New edition edition (September 11, 2000)
  • Language: English
  • ISBN-10: 0300082827
  • ISBN-13: 978-0300082821
  • Product Dimensions: 10 x 7.6 x 0.7 inches
  • Shipping Weight: 1.7 pounds
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #1,292,181 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Paul Rand was one of the world's leading graphic designers. Honored by prestigious awards from many professional and academic groups, he was the first recipient of the Florence Prize for Visual Communication in 1987. He is the author of many books, the most recent of which are Design, Form, and Chaos and From Lascaux to Brooklyn, both published by Yale University Press.

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Customer Reviews

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Most Helpful Customer Reviews

20 of 21 people found the following review helpful By Rich Stoehr on June 23, 2004
Format: Paperback
Reading Paul Rand's book "A Designer's Art" should be a source of inspiration for anyone who considers him- or herself a designer -- in any medium. At least, it was definitely an inspiration for me.

I didn't expect to get much out of it when I started it, frankly. Part of that feeling is attributable to the fact that I didn't know Rand's work as well as I should. I had heard the name, but did not know what he had done. As the book began, and I figured out that he is, in a large way, responsible for the corporate identity of some pretty big names (IBM, Westinghouse, and UPS among them), and is capable of working in multiple media, both two-dimensional and three-dimensional, I found myself respecting him. As it continued and he showed himself to be not only a very creative designer, but also a thoughtful analyst and an excellent communicator, I found myself agreeing with most of what he had to say. As the book concluded, I found myself inspired in my own work by what he pointed out.

"A Designer's Art" is everything its title implies... it is about good design and it is about compelling art. The two, while not necessarily the same, are definitely fused together in many ways. Artistic disciplines and methods and trends affect design work to a large extent, while principles of good design can also be applied to the basic creative process one goes through when making a more purely artistic endeavour.

Particularly compelling in this regard was the chapter near the end of the book, about the benefits of the "play instinct" and how it applies to design.
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33 of 38 people found the following review helpful By Michael Pinto on November 26, 2000
Format: Paperback
First off: Rand is one of the best graphic designers of all time. He designed some of the best logos of the 20th century (example: the IBM logo), and this book features some of his best work. Rand doesn't take himself too seriously, and this book has a touch of humor here and there. His genius is that he can pull off a liquor ad, kids book or corporate showcase. My favorite thing about the work is that it doesn't look dated, there is a timeless classic quality here. Rand designed this book himself and the quality shows, this book is a must for anyone who is a professional graphic designer. Sadly Mr. Rand is no longer with us, but we have his treasures in this book.
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6 of 8 people found the following review helpful By Joel Tarver on July 29, 2003
Format: Paperback
The single greatest book on Graphic Design ever written. This is not a tutorial or a how to, but a why. Why things work, why they don't, and why it is important to know about its history. Learn the importance of this medium, its impact on industry, and its place in the arts.
"That graphic design is generally considered a minor art has more to do with posturing than it does with reality."
-Paul Rand
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4 of 7 people found the following review helpful By Shock Writer on September 23, 2004
Format: Paperback Verified Purchase
This book uses the teaching by example system giving illustrated examples of the author's past advertising design work. I did not get the in-depth education in visual design that I had hoped for. Rand's work uses a combination of simple to mid complexity visuals that communicate in an abstract high brow way. It is this sophistication that I suppose makes others give the book such high ratings. If more text was added to explain the principles then the book would have been a much better educational experience. A 4 rating for visual quality and examples, a 3 for content, are fair ratings.
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