Paul Rand: Conversations with Students [Paperback]

Michael Kroeger (Author)

Book Description

Series: Conversations with Students | Publication Date: January 3, 2008

As one of the most influential and inspirational graphic designers of the twentieth century, Paul Rand defined modern American graphic design. His iconic logo designs for IBM, UPS, and the ABC television network distilled the essences of modernity for his corporate patrons. His body of work includes advertising, poster, magazine, and book designscharacterized by simplicity and a wit uniquely his own. His ability to discuss design with insight and humor made him one of the most revered design educators of our time. This latest volume of the popular Conversations with Students series presents Rand's last interview, recorded at Arizona State University one year before his death in 1996. Beginners and seasoned design professionals alike will be informed by Rand's words and thoughts on varied topics ranging from design philosophy to design education.

Editorial Reviews

About the Author

Michael Kroeger is a professional graphic designer and an assistant professor at the College of Mount St. Joseph in Cincinnati, Ohio.

Product Details

• Paperback: 96 pages
• Publisher: Princeton Architectural Press; 1 edition (January 3, 2008)
• Language: English
• ISBN-10: 1568987250
• ISBN-13: 978-1568987255
• Product Dimensions: 8 x 6.1 x 0.3 inches
• Shipping Weight: 4.8 ounces (View shipping rates and policies)
• Average Customer Review: 4.6 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #132,942 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Bibliography, December 21, 2009

By 

Michael J. Kroeger (Cincinnati, OH USA) - See all my reviews
(REAL NAME)   

This review is from: Paul Rand: Conversations with Students (Paperback)

All bibliography notations are from my personal collection of books. Mr. Rand did not collaborate on the book list. Michael Kroeger, MFA

3 of 3 people found the following review helpful:

5.0 out of 5 stars Excellent., February 17, 2008

By 

Glenn Sakamoto (Los Angeles, CA) - See all my reviews
(REAL NAME)   

This review is from: Paul Rand: Conversations with Students (Paperback)

A wonderful paperback essential for any Paul Rand student. And by student, I mean one who appreciates, admires, and learns from one of the greatest designers of the 20th century. This book begins where other Rand books leave off by giving us a personal, endearing (and sometimes cantankerous) perspective of Mr. Rand. Short but, oh so sweet - highly recommended!

3 of 4 people found the following review helpful:

3.0 out of 5 stars a little bit, September 10, 2008

By 

Kurt Hoffman "supine" (nyc) - See all my reviews
(REAL NAME)   

This review is from: Paul Rand: Conversations with Students (Paperback)

I picked this up in part because the little book is so prettily designed, and because it seemed to be a small, easily digestible intro to Paul Rand.

The centerpiece of the book is a couple of Q&A's with Rand on the topic of how to teach graphic design. They present a glimpse of his contentious personality and a few of his ideas.

There are a few brief essays at the end of the book by former students of his, which add a touch of first person reminiscence about the man.

Finally there is a useful list of recommended reading about design, typography and art. It is unclear which books were recommended by Rand in his classes and which were separately compiled by the editor, Michael Kroege, the list seems to contain both.

Well, i think I got what I paid for -- I never stopped thinking the book was pretty. Kroege makes the most of a couple of brief interviews, illuminating points with graphic examples.