We know Paul Rand through the stunning advertising, editorial, publishing, institutional, identity, corporate and intellectual legacy he left behind. A major figure at the epicenter of 20th-century design, his impact on modern communication practice and theory was unparalleled. For him, modernism was a way of life and a form of belief, not a style. Like his European colleagues, he understood modernism's tenets as a something that could be employed to better human experience in the modern world. Whether he was designing for the American Broadcasting Company, IBM Corporation or United Parcel Service, or teaching at Cooper Union or Pratt Institute, Rand gave life to his art, definition to graphic design and a reputation for quality to a discipline that needed it. His was an early voice in proposing the essence of modernist theories in visual communication, and he was both ruthlessly pragmatic and startlingly visionary. His passion for his subject and his understanding of the theories and realities of perception and communication were immense, and he was often able to illuminate for the layperson the complexities and accomplishments of his triumphant art. Rand's contemporaries, students and friends knew him as a man even more extraordinarily cultivated and diverse in his talents and interestsUhere their diversity of voices combine to give a vivid, personal and uniquely informative introduction to Rand and his achievements. A compendium of essays, interviews, photographic reproductions, a contextual timeline and an extensive bibliography, Paul Rand: Modernist Design adds to the growing literature on Rand, helping to place him in the proper context within a century of innovative art, design, architecture and technology.
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4 of 4 people found the following review helpful:
5.0 out of 5 stars
Modernist Design,
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This review is from: Paul Rand: Modernist Designer (Paperback)
This book, more than any other, will carry the reader into not only the work, but also the life of legendary designer, Paul Rand. The essays, written by some of today's leading designers and critics, give you an overview of his accomplishments and contributions to the practice of design. Whereas other books largely focus on his work, this book comes to life through tributes from friends and family which outline how great of an impact Rand truly had on our world. Finally, dialogues between Rand and others [in his own words] offer the most honest glimpse into Rand. In addition to this exhaustive account of Rand himself, the book includes beautiful photographs of his work and a timeline of his career for reference.
This book should not be overlooked by anyone serious about graphic design or anyone who is intrigued by the work of Paul Rand.
4 of 4 people found the following review helpful:
5.0 out of 5 stars
Paul Rand: Modernist Designer,
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This review is from: Paul Rand: Modernist Designer (Paperback)
After reviewing many books on and by Paul Rand, I believe the reader will be amazed of the facts about this genius designer that this book details.After reading the contibuting materials from many other famous of his peers in the field of graphic design, a reader will be astonished of what this man has contributed to the world of design. Design is what a reader does not readily see, but visually understands because of its simplicity at the hand of Paul Rand. Beginning with the children's books he was partners in producing, Mr. Rand has contributed more to the field of attractive and interesting graphic design than any other individual I have known. Having had the honor of working with Mr. Rand, I can only say that his contribution to graphic design will always be missed.
5.0 out of 5 stars
A Must Have!,
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This review is from: Paul Rand: Modernist Designer (Paperback)
First half of book dedicated to interviews with people who met and worked with Paul Rand, as well as interviews with Rand himself. Second half of book dedicated to his artwork. Tons of info on his methods, his art, his humor and his personal life. A must have for anyone who loves Paul Rand.
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