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Paul Rand Paperback – August 29, 2000
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Steven Heller, senior art director at The New York Times and prominent author of numerous design books, presents this meticulously researched and detailed survey, which marks the first complete retrospective of Rand's powerful body of work, exploring the full range of his advertising, publishing, and corporate identity projects. Eminent designer Armin Hofmann writes the forward, and the introduction is penned by advertising legend George Lois, who writes, "The constant concern of the scholarly and humanistic Paul Rand was to create images that snared people's eyes, penetrated their minds, warmed their hearts and made them act." Appropriately, the designers of this large, bold, beautifully designed book seem well versed in Randism themselves, creating a gorgeous tribute to this quintessential artist's artist. Rand's uncanny ability to inject wit and whimsy into the corporate vocabulary is echoed here, for example, in an enlarged reproduction of an opened children's book whose spine is aligned with that of the actual book held by the reader, creating a playful trompe l'oeil effect. At 255 pages, with a staggering 452 illustrations (over 300 in color), this book is a delightful and inspiring must-have. --A.C. Smith --This text refers to an out of print or unavailable edition of this title.
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Top Customer Reviews
Lots of full color samples of Rand's work to coincide with the text, which is nice.
Overall, this book is a great resource. It's too bad the type is so difficult to read.
I read this book with an iPad right next to me constantly Googeling artists and books that the writer is mentioning. It's is more of a journey into an era than just story or biography - and as a designer I feel inspired. My creative juices are flowing and fresh ideas filling my minds eye.
The format of the book is great, and the paper quality is superb.
I had to take one star off because some of the images are tiny for no apparent reason.
But other then this it's a highly recommended book!
Or quite likely you have seen some of his work, and never knew the man behind such world famous, global dominating logos. This has to be the most in depth Paul Rand book I have read, and I have borrowed many from various libraries. Which inclines me to say that if the history of design has ever intrigued you or you just like Mr.Rands work, then this is probably the best choice for you. Not only does it have a ton of images but it's probably the best bang for you buck as far as Rand books go.
Most Recent Customer Reviews
This is about one of the best graphic designers of all times and it's complete. A very beautiful book. Great buy!Published on July 9, 2013 by José Antonio de Oliveira
A gorgeous and thorough documentation -- both written and visual -- of
I bought the book used and it is definitely an essential to a graphic designer or art lover's collection!Published on June 22, 2007 by Reviewer