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Pay No Attention to that Man behind the Curtain: How Technology has made Traditional Advertising Obsolete Paperback – April 26, 2010

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Product Details

  • Paperback: 212 pages
  • Publisher: iUniverse (April 26, 2010)
  • Language: English
  • ISBN-10: 1450219470
  • ISBN-13: 978-1450219471
  • Product Dimensions: 6 x 0.5 x 9 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #4,217,138 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Patrick Griffin has provided advertising, marketing, and media strategy for numerous national and international brands including Anheuser-Busch, Coca-Cola, Cigna HealthCare and Sweet Baby Ray's Barbecue Sauce, a division of Ken's Foods. He's also been a campaign media consultant to two presidents. Kevin Flynn is the author of the true crime book Wicked Intentions and co-author of Our Little Secret. An Emmy-award winning journalist with nearly twenty years in radio and television, he is now a public relations manager at Griffin York & Krause.

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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Andrea Florida on May 28, 2010
Format: Paperback Verified Purchase
I just finished reading this insightful and captivating book on the past, present and future of advertising. This book is a must read for anyone interested in what it takes to be successful in advertising. Combining Griffin's firsthand knowledge of the field with observations and analysis of current trends, the book educates, as well as entertains. The anecdotes and advice are priceless--I found myself laughing aloud on more than one occasion (especially the recollections of Griffin's time on the campaign trail with George W. Bush). With so many pundits and analysts giving their own opinions on the way the internet and social media are changing the advertising world, Griffin succinctly gives an insider's perspective, and offers advice to keep his readers in the forefront of this ever-changing world.
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By James D. Long on August 2, 2010
Format: Paperback Verified Purchase
Patrick Griffin has toiled in the trenches of of Madison Avenue and offers a lot valuable insight that comes from years of marketing everything from donuts to presidential candidates. His retelling of past victories and defeats is honest and often funny, especially Griffin's vivid accounts of dealing with prima donna celebrity spokesmen. As someone who spent their early years in broadcast radio, I can vouch for his clear-eyed assessment of how advertising dollars are often wasted. To his credit, the work hasn't dimmed Griffin's enthusiasm, a quality that really drives his narrative. What ultimately makes his book worthwhile is that Griffin is not content just telling old war stories; he understands and explains the value of harnessing new and alternative media for promoting everything from donuts to presidential candidates.
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