The most complete guide for the theory and application of Pay-per-Click advertising. The book will teach you: How to plan and execute a PPC campaign. How to optimize your campaign for maxim Return On Investment. How to start an Adwords and Overture Campaign. How to track your sales and the success of your campaign. How to write effective advertisments for your campaign. What are the secrets of Adwords and Overture. How to understand exactly the response of your campaign and predict your results. How to save money on each of your campaigns and decrease your marketing costs while increasing your revenue. And is ideal for: The professional marketer that wishes to get into the advanced concepts of PPC advertsising and standardize the methodology he / she is using. The amateur marketer / web business owner that has to learn all the concepts of pay per click advertsising in order to promote his web business efficiently and succesfully.
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3.0 out of 5 stars
poorly organized set of decent but sometimes good ideas,
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This review is from: Pay-per-Click: The Complete Guide (Paperback)
it's numerous and numerous books I've read about SEO, SEM and PPC, so I will allow myself critics here. If author would not call this book as "complete guide" he could deserve maybe 4 stars. Books is incredibly poorly organized - it starts with suggestions what can be considered as advanced, then in middle gets quote advanced, to stop at copy pasted screenshots from google. It would be logical to start from this copy paste material from google menu, if author so wanted to make book more "fat". I always hate copy paste from freely accessible sources, and of someone does it, then be so kind to organize it in readable way - ok, for me, I am just grabbing all titles for the topic, that is ok, but if you read this review, and really need a complete guide which will set you through the steps of PPC, well, i hardly suggest this book. it's a un-organized, free e-book style set of suggestions, and far from "complete" - no topics as long tail keywords, or landing page quality scores are even not mentioned here.
Most important idea - even do no think to buy this book as single source for start of your journey. there are some 1 or 2 good ideas inside, but it's definitely far from "complete guide"
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