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The IT Payoff: Measuring the Business Value of Information Technology Investments [Paperback]

Sarv Devaraj (Author), Rajiv Kohli (Author)
4.1 out of 5 stars  See all reviews (11 customer reviews)

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Book Description

March 11, 2002 0130650749 978-0130650740 1

Does technology really add value? If so, when? What's the best way to quantify and maximize technology ROI? The IT Payoff gives you powerful new tools for answering critical technology investment questions. Discover where technology can add the greatest value; when to adopt new technologies; how to coordinate process and technology change, and more. Includes new metrics, hands-on templates, and a complete action plan for making smarter funding decisions!

One of the 5 Best Technology Books as cited by About.com


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Customers buy this book with Business Innovation and Disruptive Technology: Harnessing the Power of Breakthrough Technology ...for Competitive Advantage $25.00

The IT Payoff: Measuring the Business Value of Information Technology Investments + Business Innovation and Disruptive Technology: Harnessing the Power of Breakthrough Technology ...for Competitive Advantage


Editorial Reviews

From the Back Cover

A systematic, step-by-step methodology for assessing the value of technology investments and establishing a mechanism for an ongoing evaluation.

Yesterday, IT budgets were approved on faith. Today, they're subject to relentless questioning—and in many cases, they are being slashed indiscriminately. But neither approach is achieving the most important goal: maximizing business value. The IT Payoff gives IT and financial decision-makers what they desperately need: a systematic approach to measuring the true impact of IT spending, and making rational technology investment decisions.

This book's methodology addresses today's most critical issues in technology investment, including: identifying where technology can add the greatest value; timing the adoption of new technologies; and coordinating process change with technological change. The authors present a detailed case study, showing how a top healthcare provider used this book's methodology to transform their approaches to technology investment.

The IT Payoff concludes by outlining a complete action plan for the technology decision-maker: one that encompasses operational, strategic, and management issues, addresses partnerships throughout and beyond the organization, and can gain the full commitment of top management.

* A breakthrough, start-to-finish roadmap for technology investment decision-making New, step-by-step techniques for quantifying the real value of information technology * Bringing "balanced scorecards" to the technology arena Capturing impacts that conventional approaches miss: process impacts, organizational impacts, and strategic impacts * Technology "S-curves": Sweet spots in the technology lifecycle Determining when a technology is most ripe for exploitation-and when to move on to the next * Evaluating the "conventional" approaches to technology cost-justification What works when: cost-benefit analysis, breakeven analysis, NPV, economic models, statistical models, and common sense models? * Coordinating process change with technology investment Making sure new technology and new processes work in tandem * Strategic IT: Applying technology where it will deliver the greatest business value Identifying the projects most likely to enhance organizational effectiveness * The unique challenges of e-business investment Technology evaluation for today's new Web-centered environments
  • Identifying your best opportunities to add value through technology
  • Avoiding key pitfalls that lead to insignificant or negative ROI
  • Deciding when to implement leading-edge technology-and when to jump off the technology curve
  • Detailed case studies from healthcare and manufacturing
  • New metrics, detailed templates, and concrete action plans
  • Organizational issues that is valuable for financial professionals, IT decision-makers, line-of-business managers, and software clients

Today, nearly half of all capital investment is information technology related—and yet, decision makers still find themselves asking the most fundamental questions: Does technology really add value? If so, when? Where should one look for it? What's the best way to quantify technology ROI—and maximize it? If you're asking these questions, The IT Payoff gives you powerful new tools for answering them.

Sarv Devaraj and Rajiv Kohli begin with a historical perspective on technology investment, reviewing the strategic role of technology, analyzing the key risk factors in technology investment, and helping you assess the limitations of your organization's current approach to decision-making.

Next, the authors introduce a powerful new methodology for making funding decisions, show how their approach has been applied successfully, and demonstrate exactly how to apply it in your own business. The IT Payoff provides specific templates, metrics, and other resources you can begin using with your very next project—tools that rationalize and optimize IT purchasing decisions, once and for all.

About the Author

SARV DEVARAJ is a faculty of the Management Department at the Mendoza College of Business, Notre Dame, specializing in technology management, quality and productivity management, and manufacturing strategy. He consults widely in the areas of technology management, performance evaluation, just-in-time manufacturing, work teams, and optimizing manufacturing. He is also a Fellow of India-based software companies. Devaraj speaks frequently at conferences, including the Annual Conference for the Decision Sciences Institute. His work has won several international awards.

RAJIV KOHLI is a faculty in the College of Business and Economics at Lehigh University, specializing in strategic information systems, enhanced decision support systems, process innovation, and the role of information technologies in enabling competitive advantage. Recently, he was an internal Consultant in the Decision Support Services at the corporate office of Trinity Health in South Bend, Indiana. He has worked and consulted with organizations in manufacturing, telecommunications, and healthcare.

Devaraj and Kohli's recent joint publications include "Information Technology Payoff in the Health-Care Industry: A Longitudinal Study," published in the Journal of Management Information Systems and (with Ming Fan) "E-Loyalty: Elusive Ideal or Competitive Edge," published in Communications of the ACM. They are currently jointly researching new methods for analyzing e-commerce customer satisfaction and loyalty.


Product Details

  • Paperback: 167 pages
  • Publisher: FT Press; 1 edition (March 11, 2002)
  • Language: English
  • ISBN-10: 0130650749
  • ISBN-13: 978-0130650740
  • Product Dimensions: 9.3 x 6.3 x 0.4 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #398,576 in Books (See Top 100 in Books)

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Customer Reviews

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Average Customer Review
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37 of 39 people found the following review helpful:
5.0 out of 5 stars Fresh look at attaining the elusive, March 26, 2002
This review is from: The IT Payoff: Measuring the Business Value of Information Technology Investments (Paperback)
There is a plethora of books on the subject of wisely investing in information technology. If you immerse yourself in the literature you'll see that there are two distinct camps: the process-oriented, quantitative approach espoused by Dan Remenyi, and the holistic, 'there is no payoff' philosophy of Paul A. Strassmann. This book is in the Remenyi camp, although it does address many of the paradoxical observations set forth by Strassmann.

This book has 12 chapters that are presented as a process and the techniques and factors that are required to make the process work. It begins with an introduction that discusses investment factors. Chapter 2 discusses the productivity paradox that Strassmann is famous for exposing. Where the book picks up is from Chapter 3 onward, when strategic planning is introduced as the framework, and the discussion of failure analysis in Chapter 4. This is one of my favorite chapters because it not only restates the obvious (you need top management commitment to embark on any strategic endeavor), it also provides references to documented failures and why they occurred. Forearmed is forewarned. In Chapters 5 (A Process Perspective) and 6 (Technology Payoff Metrics-Balanced Multiple Objectives) the roadmap to the process of nailing down the value of investments in IT and how to perform ongoing measurements is introduced. The next chapter is almost a digression with the discussion of technology curves (the 'S' curve). While this material gave insights into factors such as disruptive technologies and their impact, I think the entire chapter would have been better placed in the introduction.

In many respects the heart of this book lies in Chapters 8 and 9. The survey of technology justification models discussed in Chapter 8 included three viable approaches: real options, economic value added and statistical approaches. Chapter 9 describes how to implement the IT payoff initiative to which the preceding chapters build by using a four phase approach: I -Exploration, II - Involvement, III - Analysis and IV - Communication. The final three chapters wrap up the book by examining the unique challenges imposed by eCommerce, a case study that dissects each of the four implementation phases, and an action plan for succeeding at IT payoff measurement. If you want a quantitative, by-the-numbers approach to investing in IT, it boils down to this book or Dan Remenyi's "The Effective Measurement and Management of It Costs and Benefits". Neither are mutually exclusive, and you may find that the approach that is provided in this book, and the wealth of checklists and compatible approach in Remenyi's book will result in a larger payoff than by choosing one of these excellent books over the other.

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19 of 20 people found the following review helpful:
2.0 out of 5 stars Great articulation of issues, poor analysis of solutions, October 30, 2003
By A Customer
This review is from: The IT Payoff: Measuring the Business Value of Information Technology Investments (Paperback)
I have trouble in understanding how this book got such positive reviews. I found it to provide a very eloquent and succinct description of the issues, but nothing very insightful in terms of solution, or recommendations. The model they present is obvious to the point of uselessness, and does not offer any real help in how to evaluate investments more effectively. Specifically what is missing for me is that the authors are still tied to the world where the IT project deliverers take no responsibility for the business (financial) outcome of their work. What I'm looking for is a proposal for model of IT projects that brings the business value into the heart of the project methodology, rather than as a parallel exercise.

In summary the book is painfully academic with fleeting references to a small number of case studies. This is a book that brings nice introduction to the issues for a student, but is of no value to the practitioner. This is an important area and it deserves more.

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9 of 12 people found the following review helpful:
5.0 out of 5 stars A new thought leader, October 29, 2002
By 
Dr. Clark (Cleveland, OH USA) - See all my reviews
This review is from: The IT Payoff: Measuring the Business Value of Information Technology Investments (Paperback)
I recently perused this book while travelling overseas.

First, I'm very impressed with the authors' succinct and actionable presentation style and content. The writing style allows the book to be quickly scanned or thoroughly perused and provides great time value in both cases, though at different levels.

As to the content, this book presents a straightforward means to evaluate and understand the linkage between business value and IT investment. The process advice is clear, practical and well-grounded in terms of real organizational environments.

I was particularly impressed by the insights and recommendations regarding creating a focus on measurable payoffs and high-value process innovations.

This one definitely makes my bookshelf and I would recommend it to anyone involved in delivering IT value.

Enjoy!

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Inside This Book (learn more)
First Sentence:
Bob Graham has been the chief information officer (CIO) of a $2 billion manufacturing conglomerate corporation for 5 years. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
information technology payoff, payoff metrics, payoff initiatives, payoff measurement, payoff analysis, payoff equation, measuring payoff, technology curve, payoff project, actionable steps, operational metrics, justification models
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Real Options, New York, Close Call, Harvard Business Review, Microsoft Excel, Latest Innovation, Longitudinal Study, Make Your Move, Richard Foster, Trinity Health, United States, Creates Business Value, Disruption Technologies-Catching the Wave, Information Systems Research, Jim Elert, Process Theory Synthesis, The Chip
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