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Penguin by Design: A Cover Story 1935-2005 Paperback – March 28, 2006


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Paperback, March 28, 2006
$285.46 $14.64
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Product Details

  • Paperback: 256 pages
  • Publisher: Penguin Books; First Edition edition (March 28, 2006)
  • Language: English
  • ISBN-10: 9780141024233
  • ISBN-13: 978-0141024233
  • ASIN: 0141024232
  • Product Dimensions: 7.2 x 0.7 x 8.7 inches
  • Shipping Weight: 1.6 pounds
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #205,931 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Phil Baines, a senior lecturer at Central Saint Martin’s College of Art and Design, is a well-known graphic designer. Three of his own typefaces have been released for general use. His books include Type & Typography.


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Customer Reviews

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Most Helpful Customer Reviews

14 of 15 people found the following review helpful By J. DAVIDSON on April 16, 2006
Format: Paperback
I picked this up because of the book's physical beauty, but I've just read it in one sitting, couldn't put it down--a fascinating window into 20th-century British cultural history as well as book design.
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9 of 9 people found the following review helpful By Robin Benson on October 7, 2007
Format: Paperback
What a loving tribute to Allen Lane, the visionary who founded Penguin Books in 1935. Few publishers have consistently put their best `face' forward year after year over thousands of titles and I find it surprising that this Penguin cover history hasn't been written before 2005.

Admittedly most of their covers until the Fifties, though distinctive in the three-tier horizontal design, were not that creative but things slowly changed no doubt because of market pressure from other paperback publishers. I thought Penguin covers really took of in 1962 with the use of Romek Marber's simple cover grid. Pages 104-5 in the book show eighteen brilliant covers using simple graphics with black, green and red inks. The grid cover style ran into the seventies with the non-fiction Pelicans and nicely still using everybody's favorite type: Helvetica.

Author Phil Baines has done a lot of research for the book though it is basically visual with excellent short text pieces for the various title genres. A nice touch is spread of forty-eight Penguin logos from 1935 to 2005 at the back of the book and it is this kind of editorial thoughtfulness that makes the book so interesting.

***FOR AN INSIDE LOOK click 'customer images' under the cover.
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2 of 2 people found the following review helpful By S. Smith-Peter on March 10, 2012
Format: Paperback
I enjoyed reading this book, which provides a heavily-illustrated history of Penguin book covers from 1935 to 2005. There are a lot of wonderful covers here. The original penguin logo was adorable. At the back of the book, there's a listing of the logos from over the years, and the first penguin is definitely my favorite.

It's great to look through and see covers from some books I have. There's a nice tactile quality to the design of this book that dovetails nicely with the subject at hand.

My only complaint is that the side notes in the useful chapters on the history of Penguin are in orange and are hard to read. I get why they chose orange, but that doesn't help my eyes to read it. But that's a minor point.

A neat, fun read on Penguin's own history and British design more broadly.
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By Tom Ahern on June 24, 2008
Format: Paperback Verified Purchase
Among the first books I ever stole (being poor) were Penguins, because they were the most interesting, the best designed, and -- oh I don't know -- the most "bookish"? I wanted to be (would become) a writer. I was stupid-young, self-absorbed, pliably amoral -- and broke.

Now here's the company's entire story told through covers. Pictorial. Visceral. Brilliant. More love per exhibit than a non-bibliophile can imagine.

Now that I have an income I buy hundreds of book I don't especially need in flagrant pay-back mode. Thank you, Penguin. My first love.
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Format: Paperback Verified Purchase
This is my go to reference for collecting Penguin books. I refer to it often and recommend it to people who either admire or collect art and or books. The Penguin covers feature many graphic designs as well as famous art work. I gave this five stars. This is not given without much thought. It deserves the accolades for readability, design and art work, information and usable content.
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