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Penguin by Design: A Cover Story 1935-2005 Paperback – March 28, 2006


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Product Details

  • Paperback: 256 pages
  • Publisher: Penguin Books; 1St Edition edition (March 28, 2006)
  • Language: English
  • ISBN-10: 9780141024233
  • ISBN-13: 978-0141024233
  • ASIN: 0141024232
  • Product Dimensions: 8.6 x 7.2 x 0.7 inches
  • Shipping Weight: 1.6 pounds
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #338,506 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Phil Baines, a senior lecturer at Central Saint Martin’s College of Art and Design, is a well-known graphic designer. Three of his own typefaces have been released for general use. His books include Type & Typography.


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Customer Reviews

4.9 out of 5 stars
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See all 9 customer reviews
What a loving tribute to Allen Lane, the visionary who founded Penguin Books in 1935.
Robin Benson
So I bought it and then realized it was a perfect birthday gift for a friend who is a graphic artist and an admirer of classic Penguin book design.
C. Robinson
I enjoyed reading this book, which provides a heavily-illustrated history of Penguin book covers from 1935 to 2005.
S. Smith-Peter

Most Helpful Customer Reviews

14 of 15 people found the following review helpful By J. DAVIDSON on April 16, 2006
Format: Paperback
I picked this up because of the book's physical beauty, but I've just read it in one sitting, couldn't put it down--a fascinating window into 20th-century British cultural history as well as book design.
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9 of 9 people found the following review helpful By Robin Benson on October 7, 2007
Format: Paperback
What a loving tribute to Allen Lane, the visionary who founded Penguin Books in 1935. Few publishers have consistently put their best `face' forward year after year over thousands of titles and I find it surprising that this Penguin cover history hasn't been written before 2005.

Admittedly most of their covers until the Fifties, though distinctive in the three-tier horizontal design, were not that creative but things slowly changed no doubt because of market pressure from other paperback publishers. I thought Penguin covers really took of in 1962 with the use of Romek Marber's simple cover grid. Pages 104-5 in the book show eighteen brilliant covers using simple graphics with black, green and red inks. The grid cover style ran into the seventies with the non-fiction Pelicans and nicely still using everybody's favorite type: Helvetica.

Author Phil Baines has done a lot of research for the book though it is basically visual with excellent short text pieces for the various title genres. A nice touch is spread of forty-eight Penguin logos from 1935 to 2005 at the back of the book and it is this kind of editorial thoughtfulness that makes the book so interesting.

***FOR AN INSIDE LOOK click 'customer images' under the cover.
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2 of 2 people found the following review helpful By S. Smith-Peter on March 10, 2012
Format: Paperback
I enjoyed reading this book, which provides a heavily-illustrated history of Penguin book covers from 1935 to 2005. There are a lot of wonderful covers here. The original penguin logo was adorable. At the back of the book, there's a listing of the logos from over the years, and the first penguin is definitely my favorite.

It's great to look through and see covers from some books I have. There's a nice tactile quality to the design of this book that dovetails nicely with the subject at hand.

My only complaint is that the side notes in the useful chapters on the history of Penguin are in orange and are hard to read. I get why they chose orange, but that doesn't help my eyes to read it. But that's a minor point.

A neat, fun read on Penguin's own history and British design more broadly.
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By marina whitman,. on October 6, 2013
Format: Paperback Verified Purchase
Beautifully designed book with well written fascinating story, and was happy to a good used copy.i sent this one along to another book design lover.
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By C. J. Suarez on June 4, 2009
Format: Paperback
I am a graphic designer, but I recommend this book to anyone who is curious when looks at books at the library and ask him/her self - who made this cover is great or is horrible or what a great idea! Excellent compillation.
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