The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant's Pocketbook [Paperback]

Shel Horowitz (Author), Shel A. Horowitz (Author)

Product Details

• Paperback: 384 pages
• Publisher: Accurate Writing & More; 1 edition (January 1995)
• Language: English
• ISBN-10: 0961466642
• ISBN-13: 978-0961466640
• Product Dimensions: 8.5 x 6 x 0.9 inches
• Shipping Weight: 2.4 ounces
• Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #1,607,337 in Books (See Top 100 in Books)

More About the Author

Want to lower costs, boost profits, and have potential customers calling YOU? Multiple-award-winning author, marketing consultant/copywriter, and international speaker Shel Horowitz of GreenAndProfitable.com specializes in those types of win-win green and ethical strategies. Five of his eight books have won awards, sold rights to foreign publishers, and/or made at least one Amazon category bestseller list--most recently, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (Wiley, 2010, an Amazon Environmental category bestseller at least 13 months).

His other recent books include Grassroots Marketing: Getting Noticed in a Noisy World and Grassroots Marketing for Authors and Publishers

Shel also writes the internationally syndicated Green And Profitable column (GreenAndProfitable.com), for business, and its sister column, Green And Practical (GreenAndPractical.info), for consumers--both of which are available for license to companies and organizations wanting to supply their readers with high-quality practical green content. He speaks internationally on reaching the green consumer, business ethics, and book publishing/marketing, to such groups as
* ForumDavos (Switzerland)
* Green America/Global Exchange Green Festival
* GoGreenExpo
* SolarFest
* PRSA International Conference
* ASJA National Conference
* Book Expo America
* Publishers Marketing Association University
* American Marketing Association/CT
* Noteworthy USA National Convention
* Ragan Strategic Media Conference
* Sustainable Food Summit
* Boston Green Fest
* Numerous regional publishing associations, colleges and universities, and community groups

Shel will help you with both big-picture strategic marketing, especially reaching green, socially conscious Cultural Creatives--and also with specific tactics such as attention-getting, benefit-focused copy...joint ventures and strategic alliances...social media and traditional media publicity...publishing a book. Specialties: green/environmental/eco, authors, publishers, books.

As a marketer, he has gotten his clients into major publications and broadcast media (including the New York Times and Publishers Weekly)...opened partnerships and endorsements for clients with prominent businesses, organizations, and celebrities--including a major Hollywood director and a Hall of Fame athlete...and helped authors, publishers, small businesses, and nonprofits differentiate themselves in a crowded market. He also turns unpublished writers into published authors, helping each publish in the most appropriate way.

As a thought-leader, he has been a pioneer in spreading the news that green and ethical business practices are not just the right thing to do, they're also the profitable thing to do. He is the founder of the Business Ethics Pledge campaign, with signers in more than 30 countries.

Shel has been in both the environmental movement and in marketing since 1972. His first book, on energy issues, was published in 1980.

Customer Reviews

Most Helpful Customer Reviews

37 of 37 people found the following review helpful:

5.0 out of 5 stars Great ideas for those who want to live well on less., March 14, 1999

By A Customer

This review is from: The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant's Pocketbook (Paperback)

So often we think that living frugally means deprivation or going without the fun extras of life. Shel Horowitz dispels that notion right from the start in this fun and helpful book.

Horowitz says, "I am not wealthy, but I am very happy. I enjoy lots of concerts and plays, have a great deal of fun and creative time with my family, travel frequently, own a home in a downtown location with a view of the woods--which is filled with books, music, fine food, original art, and other pleasures. I even love my job! My family's income is lower than that of most of our friends and acquaintance---but our quality of life seems to be a whole lot better than theirs!"

The book is jam-packed with inexpensive (and often free!) suggestions for fun in every area of life: food, hobbies, entertainment, travel, children, gifts, and more. If you'd like to add some fun to your life without adding the burden of high expenses, The Penny-Pinching Hedonist is a great resource.

13 of 13 people found the following review helpful:

5.0 out of 5 stars Great frugal tips!, August 22, 1999

By A Customer

This review is from: The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant's Pocketbook (Paperback)

I grew up in a frugal household, and still try to live that way. While I often refer to websites for ideas, it's nice to have ideas in all major categories (food, entertainment, kids, travel, shopping, work) in one convenient book.

1 of 2 people found the following review helpful:

3.0 out of 5 stars Needs updating, June 12, 2010

By 

MaureenLaGrange - See all my reviews

Amazon Verified Purchase

This review is from: The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant's Pocketbook (Paperback)

The book has some interesting suggestions and has some that needed better research. Overall, the book needs to be updated. It was written in 1995 and many things have changed since then especially items that refer to dollar amounts. Had I known when it was written I would have thought twice about buying it.