on November 27, 2000
Pentagram is one of the best design firms on planet earth, so this book is a must have for a creative professional. BUT the book lacks real inspiration - it's very dry stuff. While the volume has many pretty pictures with "case studies" the book doesn't really tell you a story. The work itself is very good, but you can see that in an awards annual like Graphis. You just get the feeling that they didn't have any fun putting this book together. I judge my design books on how often I run to them for inspiration - and this volume doesn't rate too high. I have an ancient book by the founders of Pentagram (Fletcher, Forbes & Gill) which blows these kids out of the water. So this book is a must have for the reference library, but you may want to wait until it's on sale.