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People Before Profit: The Inspiring Story of the Founder of Bob's Red Mill Paperback – March 1, 2012

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Product Details

  • Paperback: 344 pages
  • Publisher: Inkwater Press; First edition. edition (March 1, 2012)
  • Language: English
  • ISBN-10: 1592997260
  • ISBN-13: 978-1592997268
  • Product Dimensions: 6 x 0.8 x 9 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #707,149 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful By William & Krista Foley on January 10, 2013
Format: Paperback
This book was such a great read, upbeat, insightful, captivating. I first discovered Bob's Red Mill when I moved to Oregon, and I fell in love with the company and their ideals. I really enjoyed this book, it made me love Bob all the more. He is a special person that is using his talents for the good of others. You can learn a lot from this book, from his successes and his struggles. Great themes, great tie ins with the stories. Well written!
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Format: Paperback
There are clues early on in this book that help explain Bob Moore’s success perhaps most importantly his devotion to his father with whom he always wanted to be business with. His entrepreneurial bent is reflected in the thrill of his first job at the age of 13 tearing down furniture for a furniture store in San Bernardino “There is a transition in in your life when you get a little envelope handed to you with some money folded up in it. You never go back.” By his own admission he was a very mediocre student and didn’t particularly like school. “By the time I turned eighteen, I realized I was really stupid, really stupid. I knew enough to realize I had just passed by where all the knowledge was. But the author does convey the schooling Bob got from father which was more valuable than any from school. Trust, valuing freedom, respecting women and working hard. He was going to need all of that on his slow journey to Milwaukie, Oregon where he would apply all he learned. This journey north was what fascinated me. It took many years and experiences to finally arrive in 1979 at the very start of the 1980s recession which saw interest rates rise to 18%. The author makes no mention of that. Maybe it did not bother Bob but it decimated the State of Oregon a timber dependent state yet he conceived of and grew this amazing company. This is a divine story filled with happening that could only be described as providential.
It was refreshing to read a success story built around a very basic concept grinding wheat, grains and nuts into wholesome food. .This is not a how to book.. .it is not a book about business.. it is about a man and his wife and their life and the fruits of the labor. You will be glad you read this book.
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4 of 6 people found the following review helpful By Shark Mom on January 17, 2013
Format: Paperback Verified Purchase
Bob Moore is an interesting guy with an interesting story about starting a whole grain milling business using antique stone mill wheels. Unfortunately the writer of this biography is not the person to tell this story. He spends over half the book on parts of Bob's life that don't have much to do with the eventual business. While it is important to know some detail of a subject's background, the level of detail in this book is not useful. I would have been much happier to have learned more about Bob, but Koopman was not able to balance the need to provide background with the demands of writing a biography. Because of this I am left wondering at how Bob's religion influenced his decision to give away his company, I am left wishing for more details about the milling business itself, I am left wondering how product lines were developed over time. Bob Moore is an interesting guy, I wish this biography focused more on what was interesting.
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By Mary-Lou on May 15, 2015
Format: Paperback Verified Purchase
First I want to admit I'm a real fan of Bob Moore and his wife Charlie. I go to their restaurant and store as often as possible. I don't live in Portland but every trip to there includes a a visit to Bob's Red Mill.So my interest in this book was based on years of knowing and enjoying all the products provided at the Red Mill. I recommend this book to people who want to know the man behind the work. When the announcement was public that Bob was making this company an employee owned entity, it was very clear that he had given great thought to what the employees would need to carry forth this way.
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Format: Kindle Edition Verified Purchase
This is an enjoyable read about a man who has been a huge contribution to healthier eating through consuming quality whole grains. I enjoy and benefit from many of Bob's Red Mill products and can see where they have improved what is available for the health minded shopper. Therefore, I enjoyed reading this tribute to the man that made it possible. I found the book an enjoyable read and inspiring in how Bob treats other people. I liked how they covered events in Bob's life that contributed to who he became and what he has accomplished.
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People Before Profit: The Inspiring Story of the Founder of Bob's Red Mill
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