In an era of corporate greed, Bob Moore’s philosophy of putting people before profit is a shining example of what’s right about America. Instead of selling out to numerous bidders who would have made him a very wealthy man, the founder of Bob’s Red Mill Natural Foods gave the $100 million company to his employees. Bob Moore’s gift on February 15, 2010 (his eighty-first birthday), gave hope to an American workforce rocked by a decade of CEOs behaving badly. The national media heralded the announcement as the “feel good story of the recession.” It was an example of a return to ethics in the workplace, but as the legions of fans of Bob’s whole grain natural products would argue, ethics and a sense of corporate responsibility didn’t “return” to Bob’s Red Mill, they never left. Most 60-year-old men who saw their business destroyed in an arson fire might have quit or faded away into retirement. Not Bob. After his wooden flour mill burned to the ground in 1988, he considered the seventeen employees who counted on him for their livelihood, and started over. He rebuilt, and flourished. He grew the company to become the nation’s leading manufacturer of whole grain natural foods. Bob’s is an amazing story of overcoming challenges and making great comebacks. His wife, Charlee, was the inspiration to feed the family healthy natural foods, but it was a divine appointment with a random library book titled John Goffe’s Mill that began Bob’s love affair with the ancient art of milling, using stone wheels to slowly grind grains into nutritious whole wheat flours, cereals, and mixes. His unconventional thinking and passion for healthy living is an inspirational story for readers of all ages.
People Before Profit
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2 of 2 people found the following review helpful
By Shark Mom
Format:Paperback|Amazon Verified Purchase
Bob Moore is an interesting guy with an interesting story about starting a whole grain milling business using antique stone mill wheels. Unfortunately the writer of this biography is not the person to tell this story. He spends over half the book on parts of Bob's life that don't have much to do with the eventual business. While it is important to know some detail of a subject's background, the level of detail in this book is not useful. I would have been much happier to have learned more about Bob, but Koopman was not able to balance the need to provide background with the demands of writing a biography. Because of this I am left wondering at how Bob's religion influenced his decision to give away his company, I am left wishing for more details about the milling business itself, I am left wondering how product lines were developed over time. Bob Moore is an interesting guy, I wish this biography focused more on what was interesting.
1 of 1 people found the following review helpful
Format:Paperback
This book was such a great read, upbeat, insightful, captivating. I first discovered Bob's Red Mill when I moved to Oregon, and I fell in love with the company and their ideals. I really enjoyed this book, it made me love Bob all the more. He is a special person that is using his talents for the good of others. You can learn a lot from this book, from his successes and his struggles. Great themes, great tie ins with the stories. Well written!
2 of 4 people found the following review helpful
By Retail Man
Format:Paperback|Amazon Verified Purchase
If you like to read about what makes successful people successful, you'll find this to be a very interesting read and worth your time.
