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People Buy Brands Not Companies Paperback – January 29, 2010
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About the Author
Top Customer Reviews
From my point of view, the best thing about this book is that everyone can gain a better understanding of marketing. There are endless places where these rules can be applied and put into practice almost overnight..
In summary, I guarantee you that your investment in this book will be paid back over and over again.
The author, John Tantillo, Ph.D., aka "The Marketing Doctor" (a veteran New York marketing professional) introduces the reader, in a way anyone can understand, to what marketing is--and is not.
The trouble is, says Tantillo, marketing is frequently misunderstood--sometimes with disastrous consequences. He gives us colorful examples of how even some of the biggest marketers in the world have blundered because of a failure to appreciate the subject's primary tenets. (Don't ask him about Superbowl advertising unless you're ready for a scathing rant on money wasted.) He minces no words when describing misplaced marketing efforts. On the other hand nothing gives him greater pleasure than showing us how employing good marketing practices make the clouds disperse, the sun burst forth and life a joyful song.
His main point is that the "brand" is at the heart of marketing and how just about everyone and everything is a brand of one sort or another. We get plenty of examples, of who's doing it right and wrong from Pringles to Coke to Martha Stewart to Gourmet Magazine, the Democratic and Republican parties, Oprah, Tom Cruise, Steve Jobs and plenty of others. Through it all Dr.Read more ›
To help me get the job done I have two books within reach on my desk at all times- one is "People Buy Brands Not Companies" by Dr. John Tantillo.
In the spirit of full-disclosure Dr. Tantillo was instrumental in helping me develop my "Think Like a Black Belt" and "Black Belt Mindset" brands. It is because of the results produced with his incredible guidance and advice that I can so enthusiastically recommend "People Buy Brands..."
With a very frugal budget and Dr. Tantillo's guidance we built a globally recognized brand that has turned into lucrative speaking opportunities, major media appearances and sales of my own book. The techniques we continue to use are yours for the taking in "People Buy Brands..."
Dr. Tantillo is well known to TV viewers as "America's Marketing Doctor." He appears regularly on FOX News sharing his sometimes unconventional and always effective advice for branding and marketing your business whether you're a Fortune 500 exec or a small time entrepreneur.
This book is an essential addition to your business library! If you want to develop or expand an effective marketing campaign, don't do a damn thing until you read "People Buy Brands Not Companies."
Speaker, media personality, author of Think Like a Black Belt
The beauty of this book PEOPLE BUY BRANDS NOT COMPANIES is that it offers practical advice that applies to nearly everyone. In our business, personal lives, relationships -- goals financial or otherwise -- the reader will benefit from this book because the same principles apply to all walks of life! People sell themselves in one way or another everyday and people buy certain products for one reason or another every day as well.
Get the book. It is well worth the investment. In fact, get a few of them for friends or family. I promise you it contains a gold mine of insights that will help anyone on some level or perhaps on many! Submitted by Tracy davis
Most Recent Customer Reviews
This book is filled with pivotal information for the benefit of the Entreprenuer.
Very generous author with his knowledge.i read it but it's value is timeless. Read more
Just because your product is better does not mean your brand will win the war! Find out why you need to get people to love and trust your brand.Published on May 9, 2013 by Marc Beharry
Great read! Learned a lot... Tantillo is the best!
I highly recommend this book.