About the Author
Dr. John Tantillo has been called marketing's answer to Howard Cosell for his brash, tell-it-like-it-is fusion of street smarts, school smarts and New York into one distinctive brand (he's that guy on TV with the strong opinions (always right about marketing!) who waves his hands around a lot, wears a bow tie, favors a Borsalino and a made-to-order Brooks Brothers suit). An award winning marketing professional, lecturer and teacher, Dr. John Tantillo is a trained applied research psychologist who is internationally known for his expertise at diagnosing the factors that impact target markets. Dr. Tantillo is a member of the American Marketing Association (AMA), the International Association of Business Communicators (IABC) and the Cambridge Who's Who Registry of Executives and Professionals. He has won many creative awards for clients including Canon USA and SLS Health. A proponent of continuing education at all professional levels, Dr. Tantillo has taught graduate and undergraduate courses in Advertising, Sales Promotion, Market Research and Sales Management at Manhattan College in New York, and lectures around the country. He received a B.A., Magna Cum Laude St. Francis College, Brooklyn, New York, 1973, an M.A., Queens College of The City University of New York, Flushing, New York Experimental Psychology, 1976, and a Ph.D. Hofstra University, Hempstead, New York Applied Research Psychology, 1980. In 2006, Esquire Magazine named Dr. Tantillo as a finalist in their "Best Dressed Man" contest. He appears regularly on Fox Business News and is also a frequent guest on nationally televised programs and has appeared on the NBC Today Show, Fox News Channel's Your World with Neil Cavuto, BBC and on the nationally syndicated Access Hollywood. He has been a regular commentator for IncBizNet; his blogs are syndicated on the AMA website, and he is currently a Fox Forum columnist where his blog posts regularly rank in the top five of all posts on that site and one of his most recent posts has generated over 180,000 page views and 4,000 comments.