Automotive Holiday Deals Books Gift Guide Books Gift Guide Shop Men's Athletic Shoes Learn more nav_sap_SWP_6M_fly_beacon Prime Music Sweepstakes egg_2015 All-New Amazon Fire TV Subscribe & Save Gifts for Her Amazon Gift Card Offer cm15 cm15 cm15 $30 Off Amazon Echo $30 Off Fire HD 6 Kindle Cyber Monday Deals Cyber Monday Video Game Deals Outdoor Deals on Tikes
People Buy You and over one million other books are available for Amazon Kindle. Learn more

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.

  • List Price: $21.95
  • Save: $2.96 (13%)
FREE Shipping on orders over $35.
In Stock.
Ships from and sold by Gift-wrap available.
People Buy You: The Real ... has been added to your Cart
+ $3.99 shipping
Used: Like New | Details
Condition: Used: Like New
Comment: This copy appears to be in nearly new condition. Free State Books. Never settle for less.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

People Buy You: The Real Secret to what Matters Most in Business Hardcover – June 21, 2010

87 customer reviews

See all 4 formats and editions Hide other formats and editions
New from Used from
"Please retry"
"Please retry"
$11.47 $7.97

Take an Extra 30% Off Any Book
$18.99 FREE Shipping on orders over $35. In Stock. Ships from and sold by Gift-wrap available.

Frequently Bought Together

  • People Buy You: The Real Secret to what Matters Most in Business
  • +
  • Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling
Total price: $35.19
Buy the selected items together

Special Offers and Product Promotions

  • Take an Extra 30% Off Any Book: Use promo code HOLIDAY30 at checkout to get an extra 30% off any book for a limited time. Excludes Kindle eBooks and Audible Audiobooks. Restrictions apply. Learn more | Shop now

Editorial Reviews

From the Inside Flap

What is most important to your success as a sales or business professional? Many people will tell you that it's all about crafting the right pitch, making more cold calls, or having a powerful closing technique. Some will say that it's education, experience, product knowledge, job title, territory, or business dress. Others argue that it's your company's reputation, brand awareness, product, price, or service guarantees. There are even those who say it is an investment in the latest CRM software, Sales 2.0 tools, or your social media strategy. Jeb Blount says—none of the above!

The truth is, success is powered by your ability to solve the problems of your customer. When you solve problems, your job is done, and the sale is made. But how do you get to that point?

An expert with decades of experience in the sales trenches, Jeb Blount has learned that successful sales are built around a solid knowledge of people—how they are motivated to buy and how they can respond positively to the right approach. In People Buy You, Blount provides a commonsense system, based in solid sales psychology, that will help you:

  • Overcome three relationship myths that are holding you back
  • Use five levers that open the door to stronger relationships that quickly increase sales, improve retention, increase profits, and advance your career
  • Make instant emotional connections that eliminate objections and move buyers to reveal their real problems and needs
  • Anchor your business relationships and create loyal customers who will never leave you for a competitor
  • Build your personal brand to improve your professional presence and stand out in the marketplace

With strategies, stories, and fascinating examples of sales successes (and failures), Blount shows you how to evaluate your relationship tactics, customize a strategy that works for your business, and create the sales success of your dreams.

From the Back Cover

Praise for People Buy You

"People Buy You is not just a self-evident truth, it's your opportunity to discover why and how. Jeb Blount has written an easy-to-understand and easy-to-apply set of principles and actions that can help you earn more the minute you read them."
Jeffrey Gitomer, author of Little Red Book of Selling

"Jeb Blount has written a practical, powerful book that will help any sales professional make more sales than ever before."
Brian Tracy, author of The Psychology of Selling

"Jeb Blount nails it in People Buy You. When you turn yourself into the competitive differentiator, you're unstoppable."
Jill Konrath, author of SNAP Selling and Selling to Big Companies

"Becoming a business leader or a sales champion transcends your ability to memorize a sales script or follow a regimented system. The real secret to unprecedented success starts with adopting this predominant universal law: who you are is always more important than what you do. In People Buy You, Jeb has effectively encapsulated this critical level of thinking. He delivers practical strategies to drive more sales and get more of what matters most in your life and career by leveraging your ultimate, authentic competitive edge—YOU!"
Keith Rosen, executive sales coach and author of the award-winning Coaching Salespeople into Sales Champions

"People Buy You is groundbreaking because it runs counter to all the other 'sales' books currently being written that ignore common sense. That people matter most."
Bob Beaudine, author of The Power of Who!

"People Buy You should be required reading for any professional who wants to sell more, sell faster, and build a powerful brand that people talk about and refer others to. Jeb breaks all sales myths, while exploring the right way to grow relationships, influence, and persuasion in the new economy."
Dan Schawbel, author of Me 2.0: Build a Powerful Brand to Achieve Career Success


Hero Quick Promo
Holiday Deals in Kindle Books
Save up to 85% on more than 1,000 Kindle Books. These deals are valid until November 30, 2015. Learn more

Product Details

  • Hardcover: 208 pages
  • Publisher: Wiley; 1 edition (June 21, 2010)
  • Language: English
  • ISBN-10: 0470599111
  • ISBN-13: 978-0470599112
  • Product Dimensions: 5.8 x 0.8 x 8.8 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (87 customer reviews)
  • Amazon Best Sellers Rank: #69,187 in Books (See Top 100 in Books)

More About the Author

Jeb Blount is a Sales Acceleration Specialist who helps sales organizations reach peak performance fast by optimizing talent, leveraging training to cultivate high-performance sales culture, developing leadership and coaching skills, and applying more effective organizational design.

Through his companies--Sales Gravy, Channel EQ, Level 4 Training, and Innovate HCG--Jeb advises many of the world's leading organizations and their executives on the impact of emotional intelligence and interpersonal skills on sales, leadership, customer experience, channel development, and strategic account management.

Jeb spends more than 250 days on the road each year delivering keynote speeches and training programs to high-performing sales teams and leaders across the globe.

As a business leader, Jeb has more than 25 years of experience with Fortune 500 companies, SMBs, and start-ups. He has been named one of the top 50 most influential sales and marketing leaders (Top Sales Magazine), a Top 30 social selling influencer (Forbes), a top 10 sales experts to follow on Twitter (Evan Carmichael), a top 100 most innovative sales blogger (iSEEit), a top 20 must-read author--People Buy You--for entrepreneurs (YFS Magazine and Huffington Post), and the most downloaded sales podcaster in iTunes history; among many other accolades.

He is the author of seven books.

Customer Reviews

Most Helpful Customer Reviews

31 of 32 people found the following review helpful By shaun t heneghan on July 4, 2010
Format: Hardcover
Jeb Blount's podcasts (Sales Guy Podcast) and web community (SalesGravy) have created high anticipation for his new book, and Blount does not disappoint.

Blount begins by noting that competition, technology and a focus on sales processes have created a dilution of personal interactions. Blount insists it is the salesperson, not technology or process, who sells. To remedy this lack of personal interactions, Blount offers this simple formula:

Likeability leads to making authentic connections...
Authentic connections lead to customers sharing real problems...
Solving customer's problems builds trust and creates positive emotional experiences, and the cycle begins again.

Two months ago, the author proved for me that his formula works. After hearing one of his podcasts, I sent a brief email to Jeb's website and asked him a question. I had never met Blount, and did not really expect a response. Within the hour, Blount sent me a detailed answer.

Jeb's podcast made him seem likeable, and I felt connected enough to ask his opinion for my business problem. He immediately offered a solution, creating a positive experience from me. When his book came out, I promptly bought a copy. My experience with Jeb proves that his formula is absolutely correct. It also shows that Jeb practices what he preaches.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
24 of 24 people found the following review helpful By kevin obrien on August 18, 2010
Format: Hardcover Verified Purchase
I have read close to 50 sales books in the past 2 years that I been able to pick up a nugget or two that have helped in how I sell. This was the first book that all principles have not only helped me improve myself for the business world BUT also has helped me at home and in my personal life as well. Great book
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
20 of 24 people found the following review helpful By H. Hai on March 14, 2013
Format: Hardcover Verified Purchase
I don't normally write book reviews, especially in English which is not my native language. I feel compelled to write this not simply because this book is useless to me but the growing reviews and ratings it seems to get. If this is the first sales/personal relationship book you ever read, it certainly could have some value. However, if you have reached Sales 101 or Dale Carnegie, there's certainly nothing you can learn from this book.

What troubles me most is the many 5 star reviews it got and low useful ratings on its negative reviews. Certainly, any bad book, or anything bad for that matter, could and will have some avid fans no matter what. However, the discrepancy between quality and user reviews is so huge here, it convinced me that there must be something fishy around here. I just don't believe someone who has gone through any sales book or sales training could found this book passing the 3 star rate, not mention 4 or 5 stars.

I have long been buying books based on Amazon user reviews, and am quite satisfied with the results. However, recently, user reviews have become less and less reliable. The 2012 best rated book Power of Habit is another example. From now on, I'll certainly take a more critical view of the book ratings, and pay more attention to critical reviews when buying books.

For those of you who are realy interested in improve inter-person relationship, I will recommend How to Talk to Anyone by Leil Lowndes. It's much useable and actionable, although some of her tips can be cheesy, especially in the second half of the book.
2 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
5 of 5 people found the following review helpful By Paul Williams on November 7, 2011
Format: Hardcover
With books out there that talk about 20 guaranteed ways to close, better ways to build rapport, and top 10 opening is very easy to over complicate and confuse the "sales process". People Buy You goes back to the fundamentals and focuses on the real reason people buy...YOU! If you are looking for a book tha tries to get you to use gimmicks in order to get the close, this book isn't for you. If you are looking for something that shares proven fundamentals and teaches you how create your brand then this is a MUST READ.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
6 of 7 people found the following review helpful By Dr. Joey Faucette on February 20, 2012
Format: Hardcover Verified Purchase
When I recently was invited to become a featured contributor for [...], I thought it a great idea to read some of Jeb Blount's work before I agreed. After reading "People Buy You," I said, "Yes, please pick me!"

My first experience having someone buy me was as a cute 9-year-old holding a Sales Leadership Christmas card catalog. I was definitely likeable and created as positive an experience as I could. I learned and earned.

But somehow through the years of becoming a mature, sophisticated adult, I lost touch with what was important--the relationships. Those people who bought my cards bought me because they liked me and knew me. Later in life as I sold radio advertising and other products/services, potential clients didn't know, much less like, me...and weren't interested in changing that. I agreed with them--I only wanted their money.

Frankly, many of the sales professionals I coach today have that same mental model. It was for all of them, and me sometimes, too, that Jeb Blount wrote this book which when read and implemented seriously will propel your sales career skyward, to the stars and beyond.

"People Buy You" is like sitting down with Jeb and enjoying a conversation over your favorite meal at a round table about what's important in the buying process and how you can make it happen starting today. He regales you as the reader with story after story; not Super SalesGuy stories that cause you to say, "I could never do that," but stories of when Jeb learned and earned. Made a mistake and corrected it quickly, just like you and I do. Or, learned from a client how to create a positive experience that breaks the relational ice in a totally different direction.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
People Buy You: The Real Secret to what Matters Most in Business
This item: People Buy You: The Real Secret to what Matters Most in Business
Price: $18.99
Ships from and sold by

Want to discover more products? Check out these pages to see more: medical device sales, what you gave, how to become a rainmaker, economic behavior and people