This is a AIR FORCE INST OF TECH WRIGHT-PATTERSONAFB OH report procured by the Pentagon and made available for public release. It has been reproduced in the best form available to the Pentagon. It is not spiral-bound, but rather assembled with Velobinding in a soft, white linen cover. The Storming Media report number is A284073. The abstract provided by the Pentagon follows: This study was designed to compare the credibility of news posted on news media-sponsored World Wide Web homepages, organization-sponsored homepages, or shown on television. There is evident concern among journalists over the public's perception of news credibility, and it seems there is an intuitive link between high channel credibility and increased use of that channel or medium. However, this study provides evidence that media credibility is only of secondary importance to news users as they decide where to get their news. While people do make credibility judgments about the news channels they use, they do not necessarily choose to use or not use a channel based on its perceived credibility.
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