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The Perfect Package: How to Add Value Through Graphic Design
 
 
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The Perfect Package: How to Add Value Through Graphic Design [Hardcover]

Catharine Fishel (Author)
4.5 out of 5 stars  See all reviews (2 customer reviews)


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Book Description

October 15, 2000
Some graphic design gets your attention. Some sticks in the memory. Then there are those very special projects that actually become a permanent Landmark on the cultural landscape. Joe Boxer. Volkswagen. Victoria's Secret. These and more than 25 additional projects are featured inside. What causes people to embrace these designs? How do they stay vital and alive? In the pages of The Perfect Package. You'll learn their secrets.


Editorial Reviews

Review

Parses the design and marketing campaigns of iconic products like the Volkswagon Beetle and Campbell's soup. -- Heather Kenny, eCompany Now, December 2000

From the Publisher

Presents an inspirational collection of identity, packaging, advertising, broadcast, Web, and publication design where top designers from around the world have created images which are coveted, collected, and purchased for the sake of the design itself.

Product Details

  • Hardcover: 160 pages
  • Publisher: Rockport Publishers (October 15, 2000)
  • Language: English
  • ISBN-10: 1564966232
  • ISBN-13: 978-1564966230
  • Product Dimensions: 11 x 8.5 x 0.9 inches
  • Shipping Weight: 2.2 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #2,325,356 in Books (See Top 100 in Books)

More About the Author

Catharine Fishel is a writer and editor specializing in design and related industries. She is the author of Paper Graphics and Minimal Graphics. She also works with Dynamic Graphics magazine and has written numerous books and articles on graphic design topics. She lives in Morton, Illinois.

 

Customer Reviews

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Average Customer Review
4.5 out of 5 stars (2 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

1 of 1 people found the following review helpful:
4.0 out of 5 stars Inspiring and educational, August 4, 2002
By A Customer
This review is from: The Perfect Package: How to Add Value Through Graphic Design (Hardcover)
I found this book very interesting. They talked about strategies of some companies which I found helpful in design and marketing directions.
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4 of 10 people found the following review helpful:
5.0 out of 5 stars just great, May 22, 2001
By A Customer
This review is from: The Perfect Package: How to Add Value Through Graphic Design (Hardcover)
This book is very attractive, first by the cover, second by the title. It's very informative and necessary for the ones who are interested in packaging design.
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Inside This Book (learn more)
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First Sentence:
That is the root of the IKEA philosophy. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
perfect package, joe boxer
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Victoria's Secret, Ana Couto, Desgrippes Gobé, Herman Miller, Turner Duckworth, Frog Design, United States, Enjoy Initiative, Miller Genuine Draft, Slaughter Hanson, Dirty Girl, Brian Webb, Tim Hale, Secret Weapon, Volkswagen of America
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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
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