During his phenomenal twenty-year career in advertising, Jon Steel has won more than ninety percent of the new business he has pitched, winning multi-million dollar contracts from clients like Nike, Sony, Pepsi, Porsche, and Hewlett-Packard. Now this professional "pitching coach" for one of the world's largest marketing communication conglomerates shares his secrets. Steel explains how you really create presentations that win hearts, minds, and new business. He also draws on intriguing presentation examples from the real worldincluding the O. J. Simpson trial, Bill Clinton's presidential debates, the speeches of Sir Winston Churchill and Dr. Martin Luther King Jr., and even his own marriage proposal to his wife.
Steel identifies the "presentation crimes" committed every day across the business world and the pillars on which all successful presentations are built. He discusses audience psychology, the importance of listening, and how to use real-world examples to make points more powerfully. Perfect Pitch covers every aspect of the pitch process, from assembling a presentation team to rehearsals and the preparation of compelling leave-behind documents.
A must-read for advertising and sales professionals, this book is a should-read for anyone who makes pitches of any sortfrom sales professionals to Realtors who list and sell houses to business executives who want to seal deals. The book ends with an inside look at London's successful dark horse bid for the 2012 Olympicsa perfect pitch.
Not at all preachy, has a very conversational feel. I enjoyed reading it and would recommend it to a friend.Published 2 months ago by agenius1st
It was simply exactly what I ordered. Took a while to get to me but other than that, perfect. Thank youPublished 6 months ago by Lauren
This book is an presentation savior, for everybody, not only in the advertising business.
The only thing I disagree with is the powerpoint part. Read more
A lot of good stuff in here. My favourite part is the Steve Jobs cameo,
the writer was an agency exec who had a meeting where Jobs briefed
his team. Read more
I was looking for a book on new business and pitching for a while and this was the only one that really got my attention. Read morePublished 23 months ago by gaborv
Jon writes in plain simple English on what makes presentations mind numbingly boring and what genuinely stand out. Read this book and take these lessons to heart. Read morePublished on March 1, 2012 by Steven Byrd
Perfect Pitch is probably the best book about presentations and presenting that I have ever read. Gets really to the core of any good presentation (crafting of an idea, developing... Read morePublished on November 17, 2011 by Tomas Bartl
The introduction took too long to get into the main points or meat. Not many breakthrough ideas about presentation. I am listening to the audio version of this book. Read morePublished on August 10, 2011 by Amazon Customer
This book was a really engaging read. While Steel does claim that the book is essentially his personal method for putting together a fantastic pitch, anyone can learn a lot about... Read morePublished on May 20, 2011 by RBC Seattle