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The Perfect Portfolio: A Revolutionary Approach to Personal Investing [Hardcover]

Leland B. Hevner (Author)
4.2 out of 5 stars  See all reviews (23 customer reviews)

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Book Description

March 23, 2009

Praise for The Perfect Portfolio

"Today's markets are rife with challenges that confound novice and professional investors alike. Thankfully, The Perfect Portfolio provides the type of 'outside the box' thinking that can enable individual investors to not only cope with these challenges but also to view them as profit-making opportunities."
—Lynnette Khalfani-Cox, The Money Coach (from the Foreword)

To achieve long-term success in today's market, you can't place your faith totally in financial "experts" who are far too often salespeople first and objective advisers second. You must take personal control of your hard-earned savings and build a portfolio that gives you a realistic chance of earning returns that enable you to meet the investing goals you really want to achieve in life.

That's why Leland Hevner—President of the National Association of Online Investors (naoi.org) and a longtime educator in the financial field—has created The Perfect Portfolio. This reliable resource outlines Hevner's proven investment approach, known as the Perfect Portfolio Methodology (PPM), and shows you how to use it to thrive in today's challenging market conditions.

Divided into three comprehensive parts, The Perfect Portfolio will enable you to:

  • Build a powerful and efficient portfolio using nine asset classes instead of the traditional three

  • Completely avoid the complexities of analyzing individual stocks and mutual funds

  • Virtually eliminate company risk from your portfolio

  • Use amazing new Web-based tools to enhance and automate your trading activities

  • Easily design a portfolio that matches your investing style and thrives in any market condition

  • And much more

This is not the stuff of your average investing book. The author is not simply putting a new "spin" on the outdated investing concepts being taught today. He is providing nothing less than a dramatically new portfolio design model and a revolutionary approach to the entire field of personal investing. And this bold challenge to the status quo is long overdue!

With The Perfect Portfolio as your guide, you will realize that investing does not need to be as complicated as the financial services industry would like you to believe. You will learn a simple methodology for building a portfolio that can produce incredible returns with minimal risk. You will be empowered to take personal control of your investments. It's time to start your new life as a confident investor.


Frequently Bought Together

Customers buy this book with The Ivy Portfolio: How to Invest Like the Top Endowments and Avoid Bear Markets $32.54

The Perfect Portfolio: A Revolutionary Approach to Personal Investing + The Ivy Portfolio: How to Invest Like the Top Endowments and Avoid Bear Markets


Editorial Reviews

From the Inside Flap

Today's world of personal investing is not a friendly place. Individuals are assaulted with an unending barrage of financial news, "expert" advice, investing tools, trading systems, and more, to the point where they are overwhelmed. As a result, most people simply entrust their portfolios to third-party advisers and, in doing so, lose control of their financial security.

Nobody is more familiar with this situation than author Leland Hevner. As President of the National Association of Online Investors (naoi.org) and a longtime educator in this field, he understands that to succeed in today's chaotic markets you don't need more news, advice, or analysis tools. Instead, you need a completely new and simpler approach to building an effective portfolio on your own—one that includes updated investing concepts and dramatically new ways of looking at the market. That's why he created The Perfect Portfolio.

Written in a straightforward and accessible style, this reliable resource shows you, step by step, how to use a revolutionary approach to investing called the Perfect Portfolio Methodology (PPM). Developed by Hevner over the course of his successful career and based on input from hundreds of individual investors, the PPM allows you to capture incredible returns under any market condition without exposing yourself to unacceptable risk or requiring you to devote an extraordinary amount of time to the investing process.

The journey to creating your unique Perfect Portfolio is divided into three parts:

  • Part I reveals the problems faced by today's investors, outlines a new approach for solving them, and gets you started by showing how to design the Core Segment—or foundation—of your Perfect Portfolio

  • Part II details how to "supercharge" your Perfect Portfolio's returns by adding a Target Market Segment consisting of five newly defined asset classes

  • Part III illustrates how you can bring the Core and Target Market Segments together to form a Perfect Portfolio that meets your unique investing profile and current market conditions

This is a book that financial advisers will not want you to read. Why? Because it takes them out of the loop by empowering you to make informed and profitable investing decisions on your own. The Perfect Portfolio places the power to control your wealth firmly in your hands, where it belongs.

The Perfect Portfolio is more than just a book. It also includes a supplemental online component you can access via the Web at www.perfectportfoliobook.com. The use of this resource is not required to take full advantage of the book's content, but the information and tools presented in the online component can enhance your overall learning experience.

About the Author

Leland B. Hevner is the President of the National Association of Online Investors (NAOI), which he founded in 1997. With thousands of members, the NAOI is the nation's premier provider of academically rigorous investor education to the public. Hevner is a recognized expert and innovator in the field of personal investing and has been interviewed and quoted widely in the national media. He has also provided consulting services to financial organizations around the world.


Product Details

  • Hardcover: 282 pages
  • Publisher: Wiley; 1 edition (March 23, 2009)
  • Language: English
  • ISBN-10: 0470401745
  • ISBN-13: 978-0470401743
  • Product Dimensions: 9.1 x 6.1 x 1.1 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (23 customer reviews)
  • Amazon Best Sellers Rank: #597,567 in Books (See Top 100 in Books)

More About the Author

Leland B. Hevner is a leading figure in the world of personal investing education and has been for more than 10 years. He teaches personal investing classes at the college level, has written 12 investor education publications and is the founder and president of the multi-thousand member organization, the National Association of Online Investors (NAOI.org).

Taking early retirement from a successful business career in 1992, Mr. Hevner became a full-time investor. These were the "wild west" days of personal investing when all of a sudden individuals had the power to trade stocks from their home using the Web. While Mr. Hevner achieved a degree of success with his online trading activities, he saw that many individuals, tempted by the siren call of day-trading riches, were losing money hand over fist.

Individuals in the early 1990s had the power to invest but not the knowledge of how to invest and this was a problem. Power without knowledge is a dangerous combination and Mr. Hevner watched as thousands of people lost incredible amounts of money through uninformed and naive trading.

Resolving to address this issue, Mr. Hevner founded the NAOI in 1997 to provide the public with the serious education they needed to become confident and successful investors. For this purpose, he created the nation's first comprehensive and academically rigorous investor education curriculum called the NAOI Confident Investing Series. This offering consists of five multimedia courses that were then, and continue to be today, the gold standard of personal investor education.

Thousands of students have graduated from Mr. Hevner's courses, accessed at naoi.org, and the NAOI has emerged as the nation's premier provider of college-level, investor education.

In addition to his activities at the NAOI, Mr. Hevner also teaches the art and science of personal investing in the college classroom in the Washington D.C. area where he continues to revise his course content based on the input of his students and his ongoing monitoring of market dynamics.

The national media have recognized Mr. Hevner's status as a leading authority and innovator in the field of investor education as well as a strong advocate for the average person with money to invest. He has appeared on the three major commercial TV networks, ABC, CBS, and NBC, as well as multiple times on the CNBC business channel as an expert commentator. He has been interviewed extensively on radio stations across the United States and is often quoted in the national press.

Mr. Hevner has also provided consulting services to financial organizations around the world with his latest project being for the government of Dubai. They asked him to set up a personal investing training curriculum that would empower the country's citizens to participate in the economic growth of the area.

Mr. Hevner holds a B.S. degree in Computer Science from the Rose-Hulman Institute of Technology and an MBA from Purdue University. He lives and works in Washington, D.C., where the National Association of Online Investors is based.


 

Customer Reviews

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Average Customer Review
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118 of 123 people found the following review helpful:
3.0 out of 5 stars Much Better Methods Available, December 13, 2009
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This review is from: The Perfect Portfolio: A Revolutionary Approach to Personal Investing (Hardcover)
I give the author credit for pointing out what should be obvious to investors over the past decade - that the old-school approach of simply building a diversified portfolio, with periodic rebalancing (the buy-and-hold approach) carries high risks. The question then becomes, is there a way to get decent returns with less risk? Those who believe there is generally rely on one of two methods - trying to time the market, and trying to pick winners. The author goes for timing the market.

Extensive studies have shown that timing the market is possible, but only if proven, mechanical methods are used. (See below for books and websites that show you the right way to do this). The success rate drops precipitously as soon as an investor introduces vague or subjective strategies for moving into and out of the market. So the first rule is avoid any timing method that depends on subjective evaluation. The second is to pick a mechanical method that has a record proven with sound statistical methods. The record should tell the investor what annual returns to expect, what volatility to expect, and what maximum draw downs of his portfolio to exepct. THE PERFECT PORTFOLIO approach does none of this. The author tells you his approach is good, but without any proof, and without any statistics on what kinds of risks and rewards you can expect if you try to use his system.

In a nutshell, here is the approach advocated by the author, followed by my issues with it:

Invest a portion of your portfolio in a core buy-and-hold allocation to cash, bonds, US stocks, and Foreign stocks. Then allocation another portion of your portfolio based on timing the market in each of the five asset classes of Gold, Real Estate, Energy, Emerging Markets, and Agriculture. These last five did fairly well in recent years, though with wild volatility in 2007-2009, suffering 50%-60% losses. And if inflation takes off, are likely to be good inflation hedges.

Here are the problems: If buy-and-hold is not a good thing, why use buy and hold on ANY part of the portfolio, including a core position? US Stocks and Foreign stocks in the core position are just as subject to major volatility and losses as are any of the asset classes in the timed part of the portfolio. Even bonds are subject to significant losses if interest rates start to rise. Secondly, the timed portion of the portfolio relies the subjective use of various technical indicators, which are notoriously difficult to use effectively. See the book Evidence Based Technical Analysis by Aronson for a severe critique on the hazards, failures, and weak evidence in support of timing the market with the kinds of technical indicator approaches that the author recommends.

I've read perhaps 40 books an the use of such indicators, and spent several years trying to make money with them. A rare few traders with exceptional discipline and skill (and yes, luck) have been known to do this effectively, and even they have bad stretches. The average investor doesn't stand a chance of making consistent gains this way.

So, where does that leave the investor looking for a safer way to invest than the old-school approach? Fortunately there are some excellent web sites and books which have used the discipline of extensive testing and sound statistical methods to figure out what works, and with what degree of success. The following list should be a good starting point:

The recently published book, The Ivy Portfolio, by Mebane Faber, gets it exactly right. He shows you proven methods for increasing returns and reducing risk, and backs up all his approaches with sound statistical evidence and lots of historical data on the risks and returns you can expect with the several approaches he demonstrates. Faber also has a free paper you can download that will give you a proven and easy-to-follow method for safe investing. The method has averaged gains of about 11.5% a year since 1973, with only one losing year in 2008, and even that losing year had a grand total loss of less than 1 percent. Search for the paper titled A Quantitative Approach to Tactical Asset Allocation. Mebane Faber has a free copy available on his website MebaneFaber. There are no guaranteed, fail-proof ways to invest, but the strategy outlined in this paper comes pretty close.

Another book by an author who has done his homework, and provides a full accounting of risks and rewards and a tested mechanical approach is - Beating The Market, 3 Months At a Time by Gerald Appel. This books would be better for investors who don't wish to invest more than once per three months, and wish to stay in their mutual funds rather than trade through a brokerage account. However, the approach in the book is also well suited to the use of ETFs.

The Decision Moose website offers a free [Update 08-31-11: there is now a modest subscription fee] weekly trading strategy with over ten years of steady, positive returns. He updates his website each Sunday night with witty commentary on the economy and various asset classes. Read his FAQ section to get a quick and clear explanation of how he does it. His exact methods are proprietary, but his general approach is outlined. All you do is put your money where the Decision Moose tells you to each week. He does all the work. This is not to say you trade every week. On average, you only trade once every few months.

Fund manager Ulli Niemann runs a free weekly investment strategy which uses sound, mechanical methods published on his web side Successful Investment. His strategy is detailed on the web site, and uses sound methods for avoiding bear market losses. You can sign up for a free weekly email which keeps you in the loop on when to be in and out of the market, how to hedge (protect) yourself from downside risk, what the best funds to invest are, and so forth. My only reservation with Ulli Niemann's approach is that despite its avoidance of Bear Market down turns, it still relies a bit on subjective market timing. But the wiggle-factor is kept to a minimum, and overall the approach is based on proven methods.

The CXOAdvisory website is THE BEST free [Update 08-30-2011: Many articles now require you to join by paying a modest membership fee.] go-to resource for extensive academic researh on what works and what doesn't in the investing world. The site is updated at least once daily with a new research topic - all very concise, very objective, unbiased, and useful. Especially read his essay titled What Works Best for a summary of academic research on the most effective investment techniques.
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49 of 55 people found the following review helpful:
5.0 out of 5 stars Best investment book I've read in a long, long time., May 18, 2009
This review is from: The Perfect Portfolio: A Revolutionary Approach to Personal Investing (Hardcover)
I like to read many investment books, always looking for guidance.

This is by far the best I've read in a long time. It is the one

book that has most changed the way I invest.

Why do I love it? Because it took away so much of what I hate

about investing.

For example, last year I came to hate buy and hold, which for most

investors during the market meltdown turned into "cry and fold." I

love Hevner's solution--a simple, elegant strategy for being in

the market--any market--for the big upmoves, yet nimbly stepping

aside to avoid the steep downturns.

If you never again want to find yourself helplessly standing

there, frozen like a deer in the headlights, meekly obeying

buy-and-hold conventional wisdom while an enraged bear paws away

40% or more of your wealth--which can happen at any time in any

market--heed Mr. Hevner. He gives you a simple way to know when to

leave the scene before a murderous bear shreds what's left of your

life savings. In essence, he teaches you an easy-to-follow way to

let your profits run and cut your losses short, the essence of

successful investing.

Likewise, I have come to hate rebalancing during a falling market,

as conventional wisdom dictates. Rebalancing assumes that a given

market, like a cork, will reliably and soon pop back up to the

surface. But what if it doesn't? The worst downturns can last for

decades. After the Great Depression, stocks eventually fell 86%

and didn't come back to breakeven for 25 years. In Japan, stocks

plunged 63% after 1989 and still have not fully recovered, some 20

years later.

If that's in the cards for U.S. stocks now, do you really want to

be rebalancing, throwing good money after bad, every miserable

step of the way down for years or even decades to come? How will

you feel if you take more of your life savings to rebalance your

equities and then the market falls another 50% from here? The

market can stay irrationally brutal much longer than you can stay

solvent!

Hevner teaches what I believe is a far more sensible plan--how to be

safe and on the sidelines, or even profiting handsomely, during

major and possibly prolonged downturns. It's a great relief to

know that you don't have to buy and hold or rebalance when every

cell in your brain and your gut is screaming not to throw more

good money after bad and that doing so may turn out to be the

dumbest form of "capital punishment" you'll ever practice. Your

first obligation is to protect your money against further losses,

not remain obedient to buy-and-hold and rebalancing.

I have also come to hate the idea, peddled by many on Wall Street,

that mutual funds and money managers deserve lucrative annual

fees, even though they consistently underperform index funds.

Thanks to John Bogle and now, with Hevner's more advanced use of

index funds and ETFs, I have found how I can consistently

outperform overpaid gurus myself while saving significant fees

each year.

I hate the classic definition of "diversification" being limited

to just stocks, bonds, and cash. I believe that's now too

simplistic for today's world, as it assures you will miss out on

booming upmoves in more precisely defined asset classes. I love

Hevner's strategy for making money when any of nine major asset

classes may be off to the races regardless of what the major

equity markets may be doing. If there's a bull market someplace,

or even better, when several are stampeding at once, Hevner's

targeted "buy-and-sell" strategy for each can let you ride them

for huge gains even while the S&P or Dow are slumbering or

falling. This can add real pop to your results.

Finally, I hate feeling so much uncertainty about where and how to

invest. It can easily come to obsess your mind and distract you

from what you're supposed to be doing, such as making a living.

Instead of always second guessing yourself about how to invest,

Hevner will teach you how to keep it simple, letting you know

exactly when to be in for the major trends...and out during the

major downturns. Hevner thus makes it much easier to manage your

portfolio and follow clear rules of the road in just minutes a

day, or even minutes a week if you prefer. This frees you to

exhale, forget stocks for long stretches, and invest your mental

capital on the more important areas of your life and career.

These are the reasons I love this book and find myself rereading

it every chance I get, to make sure the lessons stick with me for

as long as I live. It truly has changed my whole approach to

investing and has proven exceedingly profitable already. Best of

all, I know I'll never again be mauled by savage 30%-50% or worse

losses. Thanks to Hevner, I am never again going to allow that to

happen to me.

As he suggests, you can try his approach for yourself for a

portion of your portfolio and see for yourself how well it works

before you commit more money. That's what I did and am delighted

with the results, not only in much higher profits but especially

the infinitely greater peace of mind that comes from ever-present

protection against devastating losses.

I should also tell you that this is the first review I've ever

posted on Amazon. Until reading this book, I didn't know Hevner

even existed, so it's not like I'm writing this for a friend,

business colleague or for any motive other than gratitude for

someone who took away so much of what I hated about investing and

replaced it with this simple strategy that I love. I suspect that

for you, as for me, this book will easily be one of the most

profitable investments you will ever make.

--Gary MacNeil, Mineola, NY
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10 of 10 people found the following review helpful:
2.0 out of 5 stars Lacks Academic Vigor and Timing Strategies, February 6, 2010
This review is from: The Perfect Portfolio: A Revolutionary Approach to Personal Investing (Hardcover)
I had high expectations for The Perfect Portfolio: A Revolutionary Approach to Personal Investing by Leland Hevner because a book which claims to have the 'perfect' anything should meet a high standard. However, overall I was disappointed with the book.

The book had some positive attributes. The author encourages investors to take control of their own portfolios through a two step process involving just 9 asset classes/ETFs (or mutual funds). First, he recommends allocating a portion of the portfolio to a basic buy and hold core segment of a single position each in US Stocks, Foreign Stocks, and US Bonds. The second step is an allocation to a single position in 'target markets', or, Gold, Energy, Agriculture, Real Estate, and Emerging Markets. His preferred investment vehicles are ETFs but he also reviews mutual funds as an alternative. Generally I am a fan of alternative assets in portfolios so I had no problems with the selection of the asset classes as well as the author's encouragement to take charge of one's portfolio. Also, the author suggests using trailing stops with the target market investments to limit portfolio drawdowns.

There were several drawbacks, however, to the presentation of the strategy. First, I found no reference to historical data, performance reports, correlation among selected asset classes, etc. that would justify the selection of the 9 asset classes. While generally I think the asset allocations probably make sense, the book had very little academic vigor. In other words, nowhere in the book did the author make a strong intellectual case for his portfolio. His reasoning for the portfolio selection was his own "observations".

Secondly, and perhaps the most disappointing aspect of the book, was the author's timing strategy for the target market section of the portfolio. He encourages readers to trade the 5 target market investments. Regular readers of my blog know that while generally I am a fan of timing or momentum strategies, the author does a very poor job of teaching readers how to time their investments. His primary suggestions are to look at charts to see where the trend is but nowhere--other then a brief mention of RSI-- does he mention tools for identifying trends such as moving averages, trend lines, etc. A novice investor could get just enough encouragement to try market timing with this book but would be grossly ill-equipped if their only source of knowledge was The Perfect Portfolio: A Revolutionary Approach to Personal Investing.

Another suggestion for making buy/sell decisions on the target market investments is to base it on one's overall view of the economy. Very little is presented in how to gauge the 'overall economy' and I think this suggestion is pointless. If economists or analysts cannot come to consensus on things like GDP or unemployment, it is unreasonable and even potentially dangerous to suggest individual investors use their own economic knowledge to make investment decisions when the author does not give them specific benchmarks or indicators to use.

In short, the author does a good job of presenting 9 alternative asset classes for individual portfolios and also makes good use of stop loss strategies for limiting losses. However, his timing strategies are inadequate/poorly presented and the book lacks academic vigor. For a much better version of some of the same strategies I recommend Mebane Faber's Ivy Portfolio.
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Inside This Book (learn more)
First Sentence:
As I fiddle with the overhead projector at the front of the room, people start to file in for the first session of an investing class that I teach at Montgomery College just outside of Washington, D.C. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
target market segment, perfect portfolio, core segment, investing plan, foreign stocks, money market fund, portfolio segments, top performers, required return, protective put option, expense ratio, automated trading plan, allocation dial, portfolio building blocks, portfolio design process, investing profile, real estate component, online supplement, data collection worksheet, investment candidates, investment symbol, stop loss price, allocating more money, investment selection process, investing vehicles
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Building Block, Real Estate, Emerging Markets, Agricultural Commodities, Watch List, Bollinger Bands, Latin America, Portfolio Design Worksheet, Expected Return, Standard Deviation, Adding Gold, United States, Exchange Traded Funds, Portfolio Design Calculator, Energy Component, National Association of Online Investors, Ratio Vanguard, Total Bond, Get Quote, Expense Dev, The Design Calculator, Federal Reserve, Basic Technical Analysis, Learning More, Dow Jones
Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
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