The Perfect Sales Piece: A Complete Do-It-Yourself Guide to Creating Brochures, Catalogs, Fliers, and Pamphlets (Small Business Series) [Hardcover]

Robert W. Bly (Author)

Book Description

Publication Date: July 1994 | ISBN-10: 0471004030 | ISBN-13: 978-0471004035 | Edition: 2nd

Instructs the reader on the step-by-step procedures of literature production--from initial concept to final publication. Covers copywriting, illustrations and design, along with the production process itself. Discusses the latest desktop publishing technologies as well as illustrates which typefaces, folding and binding techniques work and which don't.

Editorial Reviews

From the Publisher

Instructs the reader on the step-by-step procedures of literature production--from initial concept to final publication. Covers copywriting, illustrations and design, along with the production process itself. Discusses the latest desktop publishing technologies as well as illustrates which typefaces, folding and binding techniques work and which don't.

From the Back Cover

Everything you need to Design it, Plan it, Budget it, and Produce it—Yourself! How do successful entrepreneurs, freelancers, and others put the look, the feel, and the message they want to deliver into great sales and advertising literature? Successful advertising consultant and bestselling author Robert W. Bly knows the answer. He walks you through every phase, from deciding on the type of sales literature you need, to writing, designing, illustrating, and printing it. He delivers hundreds of helpful tips with first-rate examples—both works-in-progress and finished products. Whether you need a simple offset flier or a full-color, multipage corporate brochure, this is your one-stop source for the perfect sales piece. Learn how to:

• Set production schedules and budgets and stick to them
• Hire and communicate with writers, designers, and printers
• Use the latest desktop publishing technologies
• Fold, bind, and lay out your brochure with appropriate typefaces and visual aids
• Cope with special problems such as: addressing multiple markets, multistep sales cycles, finding a unifying theme for disparate products, introducing new products or services
• Manage an ongoing promotional literature program

See all Editorial Reviews

Product Details

• Hardcover: 237 pages
• Publisher: Wiley; 2nd edition (July 1994)
• Language: English
• ISBN-10: 0471004030
• ISBN-13: 978-0471004035
• Product Dimensions: 9.6 x 7.7 x 0.7 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #3,748,431 in Books (See Top 100 in Books)

More About the Author

Robert W. Bly (River Vale, NJ) is a professional writer, speaker and marketing consultant with over 3 decades of experience in business-to-business, high-tech, and direct response marketing. He became a self-made multi-millionaire while still in his 30s. Bob is the author of seventy-seven published books including Careers for Writers (McGraw-Hill/VGM), Secrets of a Freelance Writer (Henry Holt), The Copywriter's Handbook (Henry Holt), The Elements of Technical Writing (Alyn & Bacon) and The Elements of Business Writing (Alyn & Bacon). McGraw-Hill calls Bob Bly "America's top copywriter," and he was named 2007 Copywriter of the Year by American Writers and Artists, Inc. Bob writes regular columns for Target Marketing, a monthly trade publication covering the direct marketing industry; Early to Rise, a daily e-newsletter on business success; and The Writer, a premier monthly magazine providing information and inspiration for writers. The Direct Response Letter, Bob Bly's free e-newsletter, has over 60,000 subscribers.

Check out Bob's blog at http://bly.com/blog or contact him at www.bly.com/contact

Follow Bob:

E-newsletter: www.bly.com/reports
Twitter, http://twitter.com/Robertbly
LinkedIn, http://www.linkedin.com/in/bobbly
Facebook, http://www.facebook.com/people/Robert-Bly/535042603

Customer Reviews

Most Helpful Customer Reviews

28 of 28 people found the following review helpful:

5.0 out of 5 stars Robert W. Bly told me exactly what I needed to know, August 26, 1997

By 

Brian R. McNeill "Brian McNeill" (Frederick, MD USA) - See all my reviews
(REAL NAME)   

This review is from: The Perfect Sales Piece: A Complete Do-It-Yourself Guide to Creating Brochures, Catalogs, Fliers, and Pamphlets (Small Business Series) (Paperback)

This book is an excellent guide for the novice who needs to know how to plan, design, and write a sales brochure for his/ her business.

I used it to learn the basics, which I used to produce two sales brochures that greatly pleased the clients: one a non-profit and the other a growing hi-tech firm.

Start with this one. It's very good indeed