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Perfect Selling Paperback – July 7, 2008

11 customer reviews

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Editorial Reviews

About the Author

Linda Richardson is founder and executive chairwoman of Richardson, a leader in the global sales training industry, and the author of numerous influential books, including Stop Telling, Start Selling and Sales Coaching.

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Product Details

  • Paperback: 208 pages
  • Publisher: McGraw-Hill Education; 1 edition (July 7, 2008)
  • Language: English
  • ISBN-10: 0071549897
  • ISBN-13: 978-0071549899
  • Product Dimensions: 5.3 x 0.5 x 7.5 inches
  • Shipping Weight: 7.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #98,958 in Books (See Top 100 in Books)

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3 of 3 people found the following review helpful By Michael Taylor TOP 1000 REVIEWERVINE VOICE on June 20, 2012
Format: Paperback
"Perfect Selling" by Linda Richardson is a good title for anyone wanting to sharpen their sales skills. The book is around 170 pages and covers 5 main areas:

1. Connect - establish rapport with customers and really care about them.
2. Explore - ask good questions and find their need(s).
3. Leverage - after finding their need(s), show how your product/service can satisfy the need.
4. Resolve - learn to overcome objections.
5. Act - various techniques for closing the sale.

The book may be read in a few sittings and contains valuable content for the seasoned sales pro or anyone wanting to break into sales. While there may not be anything earth shattering, the book is a valuable resource.

Recommended.
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3 of 3 people found the following review helpful By Greg Bahue on March 23, 2009
Format: Paperback Verified Purchase
This is the way I was taught to sell many years ago. I've gotten so good that I have forgotten many of the primary techniques that are the fundamentals of sales. I bought copies for all of my sales guys. Very good tool.
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2 of 2 people found the following review helpful By Woowoo on December 29, 2013
Format: Kindle Edition Verified Purchase
I work as a Sales and Marketing Coordinator for a software development company and our Sales staff needed a refresher and something inspirational to keep them on the phones selling. The basics are covered and you get an assignment at the end of the chapter so you can apply methodologies. Since we began reading, I have seen a 20% increase in calls and 2 of my salesman have closed contracts. A good read.
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2 of 3 people found the following review helpful By Wo Wei Yan on March 3, 2009
Format: Paperback Verified Purchase
This book is primer of how to interview.

This book is basic on the dialogue framework of Perfect Selling, add selling step on it. Its easy umderstand for a newbie. For an "aged sales" benefit more.

I am salesman 20 years ago. Then reenter sales field a few years ago. I am an insurance agent, attended lots of training. After reading Perfect Selling, I found I had never learn how to do in an sales interview. After long years of selling, bad habbits may build up. Relearn is necessary.

I learn a lot from this books presentatin style. There is action after each chapter. Presentatin is clean and clear. From Stop Telling to Perfect Selling, I can see the change in customer needs. Today's customer need fast and prompt service.

This book is perfect to use as training bandbook for new sales. If you are serious, Stop Telling is must. Read Sales Success Handbook daily if you need to build a habbit of stop telling.
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1 of 1 people found the following review helpful By Jacquelyn Correll on August 27, 2013
Format: Paperback Verified Purchase
This book had a lot of great ideas and kept me focused throughout. It was easy to implement into my job.
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Format: Paperback Verified Purchase
I like the content and style of this book. The succinct chapters and practice ideas are most helpful. Ms. Richardson is on target and easy to read.
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