From the start, JRC's mission was clear ... play a key role in helping clients achieve greater success and profitability through the application of cost-effective, performance-driven training solutions. Before JRC, Jerry worked at senior-level instructional design/education positions for TRATEC, a leading consulting firm in the training industry which produced both custom and proprietary training programs, and Control Data Corporation.
Jerry is the author of three books, Using Sales Training Best Practices To Increase Sales, Performance-Based Sales Training (HRD Press), and the University of Toyota's Performance Development Playbook. He has published approximately two dozen articles dealing with a wide variety of training topics in both print and on-line publications, such as Corporate University Review, eDealerNews, Automotive Digest, Dealer Marketing Magazine, Performance Improvement, Sales Doctors, Sales & Marketing Management, Marketing Contract Training, Performance & Instruction, Training, and the Professional Society for Sales & Marketing Training newsletter.
Jerry holds a B.A. from the University of California, Riverside, and an M.A. from the University of Chicago.
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Most Helpful Customer Reviews
5.0 out of 5 stars
Improve Your Bottom Line,
By Giovanna (Florida) - See all my reviews
This review is from: Performance-Based Sales Training (Ring-bound)
I have owned a leadership development firm for close to 30 years and have trained thousands of professionals in sales and leadership skills utilizing the materials published by HRD Press. This particular sales training volume is worth it's weight in gold and priced much lower than it's actually worth. It's thorough, logical, organized and includes numerous tools that would make any manager's or sales trainer's job easier. Anyone who says otherwise is unaware of what it takes to train top notch, productive salespeople. Hats off to Mr. Rosen for providing us both the know how and the tools needed to improve the performance of sales reps across America. I highly recommend his Performance-Bases Sales Training program to anyone wanting to increase their bottom line.
3 of 5 people found the following review helpful:
1.0 out of 5 stars
Exhorbitant Menus for no Recipes,
By
This review is from: Performance-Based Sales Training (Ring-bound)
The title suggests that there would be some content regarding Sales Training. More so it suggests that the performance of recipients would improve post application of that content. I am amazed at the selection of the title, which is totally misleading, and 'am even more amazed at the pricing because what one gets is an extensive list of Menus, but no Recipes at all - where's the Training Content...I have returned the title.
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