How do visitors get to your Web site? What do they do when they get there? How many do business with your company? How can you turn more visitors into customers?
Google Analytics can tell you. You don't have to be a Web guru; just follow the practical advice of these experts. Their case studies and step-by-step guidance demonstrate how to improve your marketing strategy with Google Analytics. They'll even tell you where to find help when you need it.
Save 50% on the Google Analytics Individual Qualification Test (GA IQ). Details inside
Caleb Whitmore is a veteran Google Analytics Authorized Consultant and Founder of Analytics Pros, a company dedicated to empowering and supporting Google Analytics users.
Justin Cutroni is author of the popular blog Analytics Talk, a Google Analytics Seminars leader and a consultant who helps companies understand how they can get greatest value from Google Analytics.
As a non Google Analytics person, it was very helpful preparing a marketing plan for our orgfanization. Read morePublished on February 22, 2011 by jsuderman
I just got this book. It looks great. So, far I have enjoyed the content.
I do have one major complaint and that is that the type setting is EXTREMELY SMALL. Read more
You might think by just looking at the authors of this book that it would be great.
You'd be right. Buy it.