eBay Performance! Selling Success with Market Research and Product Sourcing [Paperback]

Robin Cowie (Author), Jen Cano (Contributor)

Book Description

Publication Date: April 27, 2007

Robin Cowie from WorldwideBrands.com and Jen Cano from HammerTap.com bring you their combined 14 years of experience creating outstanding eBay performance. This book is a comprehensive answer to the questions: What should I sell online, and Where can I get it?

In September of 2006, the two companies launched a comprehensive study, titled Grow My Profits. The study focused on how real-life businesses use market research and product sourcing hand-in-hand to build solid online business profits. Once a week, for 16 weeks, each study participant met to talk about how they could grow their profits on eBay. The result was a startling look into simple ways to reduce risk and maximize profits in online businesses.

This book is the culmination of the insights gained and strategies developed during the Grow My Profits study. It is also the culmination of our experiences with over 100,000 aspiring online entrepreneurs.

Editorial Reviews

About the Author

ROBIN COWIE is President of WorldwideBrands.com. For seven years they have helped eBay entrepreneurs find reliable wholesale suppliers for millions of products. Robin is the co-host of the Entrepreneur Magazine Product Sourcing radio show and a recurring speaker at eBay Live and eBay University . He is also the film producer behind the internet and independent film phenomena The Blair Witch Project. For more go to www.WorldwideBrands.com JEN CANO, Marketing VP for HammerTap market research, has spent the last several years studying and interviewing online businesses, both individually and collectively, to identify patterns for what makes some fail, while others thrive. Cano acts as a contributing editor for eBay Radio, speaks at many industry events, and currently serves on the content committee for Online Market World. For more go to www.HammerTap.com

Product Details

• Paperback: 178 pages
• Publisher: Independent Publisher Services (April 27, 2007)
• Language: English
• ISBN-10: 1424339154
• ISBN-13: 978-1424339150
• Product Dimensions: 8.8 x 6 x 0.5 inches
• Shipping Weight: 9.6 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,651,697 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars eBay performance! Good for eBayers, October 20, 2008

By 

Aeonian "Word Enthusiast" (Canada) - See all my reviews

This review is from: eBay Performance! Selling Success with Market Research and Product Sourcing (Paperback)

I read this cover to cover. Great book for eBayers, in that it tells you exactly how to research products, _before_ deciding to invest in inventory. Gives some tips on how to use an affordable tool called "HammerTap" to do such things as figure out LSR (Listing Success Rate) and ASP (Average Sales Price) which is very useful when product sourcing. Also discusses other related things such as, product life cycles, and the continuous need for product sourcing in an online business. A+