- The Domino Project: Designed for organizations big and small, the ideas in The Domino Project will change things for the better.
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Godin knows his stuff. He created Internet marketer Yoyodyne and sold it in 1998 to Yahoo!, where he is a vice president. Godin delves into the strategies of several companies that successfully practice permission marketing, including Amazon.com, American Airlines, Bell Atlantic, and American Express. Permission marketing works best on the Internet, he writes, because the medium eliminates costs such as envelopes, printing, and stamps. Instead of advertising with a plain banner ad on the Internet, you should focus on discovering the customer's problem and getting permission to follow up with e-mail, he writes. Permission Marketing is an important and valuable book for businesses seeking better results from their advertising. --Dan Ring
I think the book does a good job educating the reader on how not to mess-up an interaction with other people, but it doesn't do much more. Read morePublished 1 month ago by Max Jenius
He really likes the book, added some info for him in his business, can't go wrong if this is your field, or you are interested in increasing your knowledge of music marketing.Published 2 months ago by Marilou Diamond
By far my most favorite marketing book on the market. Seth Godin truly understands what it takes for companies to attract and stay in touch with their customer base.Published 2 months ago by Aida Catic
Again, much information was outdated and emails nonexistent. Not much help but has some pretty good info. You can tryPublished 2 months ago by Marlene Moore
The style of the book is good with plenty of examples.
I Definitely recommend this for anyone in Marketing or looking into the field!
The basic concept of "Permission marketing" is excellent. But the book is very dated, first published first in 1999. Read morePublished 3 months ago by Dude149kk2
This is the best marketing book I have ever read. I highly recommend it. I have re-read it twice. Always with additional insight. It is THE book I recommend to peers. Read morePublished 3 months ago by John D. Meyer
Below are key excerpts from the book that I found particularly insightful:
1- "As clutter has increased, advertisers have responded by increasing clutter. Read more
This is a great book if you are looking for new ideas on marketing. As always, Seth Godin sets the standards on how to effectively interact with customers in this crazy modern... Read morePublished 4 months ago by Rodrigo V Caetano