- The Domino Project: Designed for organizations big and small, the ideas in The Domino Project will change things for the better.
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Godin knows his stuff. He created Internet marketer Yoyodyne and sold it in 1998 to Yahoo!, where he is a vice president. Godin delves into the strategies of several companies that successfully practice permission marketing, including Amazon.com, American Airlines, Bell Atlantic, and American Express. Permission marketing works best on the Internet, he writes, because the medium eliminates costs such as envelopes, printing, and stamps. Instead of advertising with a plain banner ad on the Internet, you should focus on discovering the customer's problem and getting permission to follow up with e-mail, he writes. Permission Marketing is an important and valuable book for businesses seeking better results from their advertising. --Dan Ring
A gold mine to any aspiring entrepreneur, this book has changed the game! A wonderful piece of art, simply amazing!Published 6 days ago by David Jordan
Good book for its time, but very dated material indeed. It could be re-branded as "A history of permission marketing" as many of the companies cited are now long gone BUT... Read morePublished 1 month ago by Jeff Anderson
If you do any kind of marketing and/or sales--this is a revolutionary concept--mastering this technique will grow your business exponentiallyPublished 1 month ago by Amazon Customer
As always a great book by Seth Godin. I think I've read most of his books :)Published 1 month ago by fitlish
This is a book from the recent past about the future of marketing. With remarkable foresight the entrepreneur, Internet guru and author Seth Godin in 1997, when he wrote this book,... Read morePublished 2 months ago by investingbythebooks
Mass marketing may work, but in order to get more revenues over time you have to know your client. Like you, they are persons with likes, dislikes, feelings, etc. Read morePublished 2 months ago by S. M. G. Esteves
This book definitely created a paradigm shift in the marketing world over a decade ago.
It's a classic 101 marketing book that breaks down the mechanics of what... Read more