- The Domino Project: Designed for organizations big and small, the ideas in The Domino Project will change things for the better.
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Godin knows his stuff. He created Internet marketer Yoyodyne and sold it in 1998 to Yahoo!, where he is a vice president. Godin delves into the strategies of several companies that successfully practice permission marketing, including Amazon.com, American Airlines, Bell Atlantic, and American Express. Permission marketing works best on the Internet, he writes, because the medium eliminates costs such as envelopes, printing, and stamps. Instead of advertising with a plain banner ad on the Internet, you should focus on discovering the customer's problem and getting permission to follow up with e-mail, he writes. Permission Marketing is an important and valuable book for businesses seeking better results from their advertising. --Dan Ring
This book definitely created a paradigm shift in the marketing world over a decade ago.
It's a classic 101 marketing book that breaks down the mechanics of what... Read more
Haven't read much of it yet, it's pretty good and I may rate it higher when i GET CLOSER TO THE END.Published 2 months ago by Billy TK
Seth Godin is a great marketing mind, this book inspires lots of great ideas for building a business the right way.Published 4 months ago by Eric Olinsky
Permission Marketing by Seth Godin had been on my reading list for a very long time after a couple of people recommended it to me and I'd seen it referenced as describing the... Read morePublished 5 months ago by T. L. Cooper
He is a visionary. This book is becoming very relevant with today's data driven internet marketing. Consumers demand nothing less than the methods in this book.Published 5 months ago by Michael Low
Longwinded and full of antiquated references. I guess this was destined to become a book that dated itself. Despite this, I still only found about 50% to the book to be useful. Read morePublished 7 months ago by B. Williams
Its a Classic "one to one" culture must read book. Godin explain in a very easy way the basis of the marketing in our century.Published 7 months ago by Antulio