High-technology markets are in a constant state of motion and transition — a perpetual motion — driven by a wide variety of technological, competitive, economic, and regulatory forces. For technology marketers, this can either be a source of eternal frustration or perpetual inspiration.
Perpetual Marketing introduces an innovative methodology called the Market Maturity Matrix™ that helps technology-based product and service companies understand, predict, and capitalize on transitioning markets. It combines marketing strategy and tactical best practices into a disciplined approach that brings renewed credibility and confidence to marketing decisions and plans.
Perpetual Marketing dives into technology markets with original insight and provides a refreshing look at how to create and sustain market advantage. It uncovers the secrets of the pros and, in doing so, unlocks your potential to take your marketing and your company to a whole new level.
