This book increases the student's understanding of the buyer's responsibilities by placing them in a real life situation. The reader learns to research new market and clothing trends, project sales, make stock requirements and mark-downs. They develop a merchandise plan and see how the use of advertising, publicity and public relations relates to the buyer's perspective and the ability to use these factors to increase sales of a department.
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About the Author
Cynthia Wooten is an Assistant Professor in the Department of Fashion at Virginia Commonwealth University in Richmond Virginia.
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