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The fast and easy way to create and maintain your personal brand
Whether searching for a first job, exploring a career change, or looking to be more visible and successful in your current career, creating a clear and concise image, respected reputation, and high profile status is critical. With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal brand identity to keep yourself distinguished in the business world.
Behold the power of branding get an overview of how corporations and celebrities use branding and how you, too, can position yourself for success
Getting to know you figure out what your brand should be by spelling out your values, passion, strengths, and skills; determining your target audience; and writing your personal brand strategy plan
Start spreading the news announce your brand to the world with a communication plan that'll reach your audience, boost your reputation, and achieve clarity, consistency, and constancy
Shape your brand discover how to dress the part of your personal brand, develop appropriate marketing materials, and tailor your brand to fit a new culture when your career takes you overseas
Open the book and find:
Advice on discovering your personal brand
Visual, language, and auditory elements of successful brands
Case studies in personal branding success
How to build a personal brand communication plan
Ways to use social media to communicate your brand online
Guidance on building and nurturing your network
The importance of distinguishing yourself from the competition
Build your personal brand to authentically stand out from the crowd
Transform your image to communicate a clear and concise message
Tap into the power of social media to showcase your brand
Craft a winning strategy to launch your personal brand
Susan Chritton, M.Ed., PCC, NCCC, is a Master Personal Brand Strategist and Executive Coach. Susan combines her skills as a Master Career Counselor and Professional Certified Coach to guide professionals toward a more authentic and meaningful career. Respected for her expertise and personal style, her clients appreciate her grounded approach and trust her direction through the personal branding process.
What I love most about this book in how you can be the BEST AUTHENTIC YOU! This book is about bringing your best into the world, in setting yourself apart, and marketing and... Read morePublished 7 months ago by Rabaugh
I liked this book: simple and easy approach to personal branding. As all books in the series, easy to understand and follow.Published 12 months ago by Ansen
I checked this book out from my library And then ordered it on amazon, great book that you want to highlight, write in dog ear and come back to over and over.Published 16 months ago by patricia delk
If you have no clue about social media and personal branding, this is a good place to start.
However, if you are aware of personal branding and want to improve yours,... Read more
As with all Dummies books, this one starts out with some good basic information about what a personal brand is and why you want one. Read morePublished 17 months ago by Lynellen Perry
Strong personal brands attract and repel in equal measure. If your brand isn't doing that, you're not really branded. Read morePublished 17 months ago by Deb Dib
Title: Personal Branding for Dummies
Author: Susan Chritton, M.Ed.
ISBN 13: 978-1118117927
Cover:... Read more
I fully expect my earning potential to increase based on this book. I cant promise you may not earn any money on this book but my approach is Applied Knowledge is Power, so I am... Read morePublished 18 months ago by jp24
I teach and coach organizations and individuals how to develop a distinctive personal brand.
This book is an excellent primer to get one started with the process and... Read more