What Is Personal Branding? How to Create a Memorable & Powerful Brand that Sells YOU! [Kindle Edition]

Jim Kukral (Author), Murray Newlands (Author)

Book Description

Are you interested in having a successful personal branding campaign both online as well as offline?

Learn about all about Appearance, Personal Branding, Responsibility, Brand Names, Social Media & Much More!

Do you want to further your professional career and promote the positive image of success? “What is Personal Branding?”� by acclaimed marketing writers Jim F. Kukral and Murray Newlands is the definitive personal branding how-to. Learn from their years of insider experience so that you too can reach success.

Who is this book for?

* You are a professional seeking to enhance personal brand.

* You are looking to start out in the professional world.

* You have a small online presence.

* You need to learn more about the importance of personal branding.

After reading this book, you’ll be armed with the knowledge of how important maintaining a strong personal brand is and how to do just that. The world is getting more and more crowded, so it’s important for you to make a strong impression in order to succeed in business.

What�s in the book?

Personal Appearance, Personal Brand Building, Customer Analysis, Using Social Media, Trend Analysis, Successful Personal Branding

Consumers are relying ever so more on the opinions of others and maintaining a strong online brand is also more important than ever.

This business-changing information is brought to you by two of the industry’s most successful personal branding analysts with years of personal experience offered to you in the pages of this brand new eBook. It’s a must-read for anyone in business.

Product Details

• File Size: 198 KB
• Print Length: 71 pages
• Simultaneous Device Usage: Unlimited
• Sold by: Amazon Digital Services, Inc.
• Language: English
• ASIN: B006BBIMA2
• Text-to-Speech: Enabled
• X-Ray: Not Enabled
• Lending: Enabled
• Amazon Best Sellers Rank: #403,742 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

Most Helpful Customer Reviews

1 of 1 people found the following review helpful

5.0 out of 5 stars What Is Personal Branding Review January 20, 2012

By JuneBugMom

Format:Kindle Edition

I received an electronic copy of What Is Personal Branding for the purpose of this review, however, my thoughts are my own and not influenced by any monetary compensation.

My Review

Personal branding is an important part of life, whether applying for a new job, blogging like myself, or even meeting a friend out and about for coffee. Personal branding, put simply, is being aware of how you are representing yourself (or your company), and the message you are sending to others. First impressions stick (whether we like that or not) and this book helps you become aware of the brand you are representing.

Chapters

Welcome
Part 1: What Murray Says About Personal Branding
Chapter 1: Defining "Personal Brand" As a Concept
Self-Presentation Vs. Self-Packaging
Essence Vs. Details
You Vs. Everyone Else
Chapter 2: Why You Need To Shape Your Personal Brand - Rationale
for "Personal Branding"
Taking Responsibility
Standing Out
Being Memorable
Harnessing the Internet
Owning Your Future
Why Shape Your Personal Brand?
Chapter 3: Discovering Your Own Personal Brand
Personal Audit
Where Are You Going?
Where Do You Start?
Part 2: What Jim Says About Personal Branding
Who's Your Customer?
Are You Memorable?
How Do You Look?
Names Matter Too
Let's Get Weird
Own Your Personal Brand (Land) Step-by-Step
Step 1: Secure Your Brand Name
Tools You Can Use To Increase Your Personal Brand
Career Hunting?
Want To build Stronger Relationships With Existing Clients?
Want To Attract New Clients?
The Key To Personal Branding Success
Conclusion
I liked that this book delves into the undercarriage of personal branding, as well as the usual idea of how to have a good personal brand. I enjoyed reading about why it is important to "take responsibility" for the brand I represent. It covers all the aspects of how to not only make your brand, but be memorable and different.

I enjoyed the chapter that speaks about your future personal brand. Chapter three mentions how to take notice of your current interests, and see where it projects you to be in the future. I believe if you have a clear view of where you are going in the future, the transition from present to future will be a smooth one. I am a firm believer of thinking ahead, and this chapter definitely appealed to my interests. The book also teaches you how to maintain the relationships you make, to ensure a brighter future. I believe this is strong, solid advice for anyone in the blogging industry (or likewise). Making relationships is a great start, but maintaining them is the best of both worlds.

Overall, I found this book to be very informative. I would highly suggest it to any blogger, small business owner, or friend. I believe it helps you discover yourself along with talents you have, and look towards the future of your company (or personal interests).

I received one or more of the products mentioned above for free using Tomoson.com. Regardless, I only recommend products or services I use personally and believe will be good for my readers.

1 of 1 people found the following review helpful

3.0 out of 5 stars Interesting January 11, 2012

By Mattidw

Format:Kindle Edition

Let me start by saying that this book has a lot of good information in it but I couldn't get into it. I had to read the same pages several times because I would get bored my mind would wonder. I just couldn't get into this book like I have been able to do with other books but it does have great information on it and I really can help bloggers with their branding.

1 of 1 people found the following review helpful

3.0 out of 5 stars Meh... January 9, 2012

By Liz R.

Format:Kindle Edition

I'm a mommy/housekeeping blogger. I think this would be better for people who are in the corporate world and get a lot of face time. It's all pretty much common sense stuff. I didn't like how it was written. The first part was written by one author and the next section written by the second author. Their styles of writing are very different; they should have collaborated together to write the book with a more consistent writing style.

That said, it does have helpful information about what personal branding is. The second half of the book has exercises for you to research yourself online and how to improve how you want yourself to be viewed.

More About the Author

Jim Kukral has helped small businesses and large companies like Fedex, Sherwin Williams, Ernst & Young and Progressive Auto Insurance understand how find success on the Web. Jim is a professional speaker, award-winning blogger and small business Web consultant.

Here's how Jim can help you:

* Build successful new online businesses or energize and refresh existing ones
* Learn how to leverage social media for more sales, leads and publicity
* Create imaginative marketing campaigns that get talked about
* Innovate new products and services that could positively change your business bottom line
* Attract first-class publicity that actually means something and gives an ROI
* Make more profits with less work
* Build a business around a lifestyle, not the other way around

A graduate of The University of Akron with a BA in Public Relations and a minor in Sales & Marketing, Jim has spent time working for publicly traded firms and small businesses alike. Jim's work and experience in the Internet marketing industry has branded him as a leading thinker and thought-leader in the community.

Jim started work in the Internet business in 1995, mostly in the trenches writing code, designing websites and managing large projects for one of the USA's first Web firms based in Cleveland, OH. Jim is credited with building some of the first major Fortune 500 websites and blogs in America. His work has been viewed by millions around the world.

A blogger since 2001, Jim has reached millions of readers through online channels/networks and offline by writing for magazines and trade journals that are sent all over the globe.

You can currently see Jim's writing in magazines like Revenue Today and FeedFront. Jim has also spent time writing professionally for online sources like clickZ and Builder.com as well as the Web's largest tech group blog at ReveNews.com where Jim served as the Publisher for 2-years.

Jim has done well producing publicity for himself and for his projects or others who have hired him to do so. He has been quoted or featured in some way in online and offline print publications such as Forbes, Brandweek, Entrepreneur, The Wall Street Journal, New York Times, BusinessWeek, Inc., Small Business Trends, FeedFront, Revenue Today, Marketing Sherpa and Duct Tape Marketing network... to name just a few.

On a daily basis Jim spends most of his time helping entrepreneurs and small business owners learn how to find success online. His passion for teaching shines through in his training and coaching programs that have been taken by hopeful business owners from around the globe.

Most recently, Jim serves as a Program Instructor Member for the University of San Francisco's Internet Marketing Program where he teaches classes to students around the globe on the topics of Internet marketing, Web monetization and social media.