The Personal Branding Phenomenon [Hardcover]

Peter Montoya (Author)

Book Description

Publication Date: April 24, 2002

From the schoolroom to the boardroom, everyone succeeds - or fails - by the rules of Personal Branding. Understand why, and how, in this guide to shaping your life. Personal Branding isn't the product of ad agencies or corporations; it's a continuous process that's as old as society. A Personal Brand - the values, abilities and personality traits people associate with you - affects your career, your relationships, your life. This work teaches the secrets that can turn the right Personal Brand into an engine for unlimited success and wealth.

Editorial Reviews

Review

This is wonderful: full of practical, important strategies for dramatically increasing your personal power and influence. -- Brian Tracy, Brian Tracy International

About the Author

Founder and president of Peter Montoya Inc., the only advertising agency specializing in Personal Branding, Peter Montoya is the nation's leading authority on Personal Branding. He is co-author of the groundbreaking book The Brand Called You, publisher of the magazine Peter Montoya's Personal Branding, and a renowned trainer who conducts more than 100 seminars annually on transforming professionals and entrepreneurs through Personal Branding. Peter married his wife Lynn on New Year's Eve 2001 and spends his leisure time with her in Corona del Mar, California.

Product Details

• Hardcover: 235 pages
• Publisher: Personal Branding Pr; 1st edition (April 24, 2002)
• Language: English
• ISBN-10: 0967450616
• ISBN-13: 978-0967450612
• Product Dimensions: 9 x 6.1 x 1.1 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 4.5 out of 5 stars  See all reviews (20 customer reviews)
• Amazon Best Sellers Rank: #1,634,307 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

29 of 33 people found the following review helpful:

1.0 out of 5 stars Mediocre, July 21, 2002

By 

tuffenuf4u (Miami, FL) - See all my reviews

This review is from: The Personal Branding Phenomenon (Hardcover)

I had high hopes for this book, having recently attended a seminar put on by Peter Montoya's agency - but at best it is a blatant sales pitch for Mr. Montoya's advertising agency. After looking at the glowing reviews listed here, I was at first surprised to see a review from a "Topher" - the speaker at the seminar I attended was named "Topher". A coincidence? Possibly. Until you notice that almost all of the reviews come from Southern California - the very location of Mr. Montoya's agency. Amazon.com readers might be better served if some one other than Mr. Montoya's "friends" actually wrote some reviews.

11 of 13 people found the following review helpful:

5.0 out of 5 stars Advance oneself and one's career, November 4, 2002

By 

Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: The Personal Branding Phenomenon (Hardcover)

The Personal Branding Phenomenon by advertising professional and trainer Peter Montoya is a solid guide to using the process of "Personal Branding" to advance oneself and one's career by enhancing a personal ability to influence others. Personal Branding involves taking control of how an individual is perceived, including the perception of the personal values, abilities, and personality traits that other people associate with the individual in question. The Personal Branding Phenomenon presents Eight Unbreakable Laws behind great Personal Brands, such as The Law of Specialization - that a great Personal Brand focuses on one area of achievement, and trying to be a jack of all trades makes other people think that you are a master of none. The Personal Branding phenomenon is very highly recommended reading for anyone seeking to improve their skills and abilities to affect others and to enhance the emotional, financial, and social qualities of their personal and professional life.

7 of 9 people found the following review helpful:

5.0 out of 5 stars a handbook for success, August 1, 2002

By A Customer

This review is from: The Personal Branding Phenomenon (Hardcover)

Having been a broker and worked in the securities industry for more than a decade, I have a fairly sound perspective on selling intangibles. In so many cases, the first sale is yourself.

Montoya provides a practical and motivating roadmap to establishing a credible and attrractive brand that can provide the basis for a secondary sale of virtually anything - from stocks to services to widgets. Anyone who knocks on doors, cold calls or represents a product will find value in reading and heeding the Personal Branding Phenomenom -- from the entry level salesman to the executive looking to jumpstart a career.