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The Personal Branding Phenomenon Hardcover – April 24, 2002
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Top Customer Reviews
Montoya provides a practical and motivating roadmap to establishing a credible and attrractive brand that can provide the basis for a secondary sale of virtually anything - from stocks to services to widgets. Anyone who knocks on doors, cold calls or represents a product will find value in reading and heeding the Personal Branding Phenomenom -- from the entry level salesman to the executive looking to jumpstart a career.
This book is easy to read and easy to apply with an advertising company available to help put its applications into the life and future of your self and your business.
I expected a serious book such as this to be work to read but it entertained me throughout. I particularly enjoyed the insight into why the personal brand of a person like Martha Stewart is vulnerable to revelations inconsistent with their image.
Reviewed by: J. Glenn Ebersole, Jr., Founder & Chief Executive, J. G. EBERSOLE ASSOCIATES and THE RENAISSANCE GROUP (tm), Lancaster, PA. and Author of "Glenn's Guiding Lines - Thoughts From Your Strategic Thinking Coach" newsletter [...]
Peter Montoya did an excellent job in this book describing how to create a personal brand and he offers the 8 Laws of Personal Branding that are essential and timeless. This book, perhaps moreso than others on the topic, treats personal branding as an ongoing, essential part of one's professional development or professional persona than simply an exercise in job searching. Lots of examples, lots of rationale.
This book provides you with all the fundamentals and will stand the test of time on the subject. I've incorporated many of these ideas into my own professional development efforts and am glad I did.
--Review by the author of the e-book, "How to Build and Manage Your Brand (in sickness and in health)."
Most Recent Customer Reviews
The book had some interesting points and useful exercises, but do not be over-sold based on the hype ("double your income in under a year" seems like a stretch). Read morePublished on September 23, 2005 by Writer and Editor
This book is great! Montoya is so insightful. After reading this book I will never look at my life the same. Read morePublished on July 25, 2002 by Melissa Arntzen
I loved this book. I have my own business and have found this book to be an easy read with real solutions. Read morePublished on July 12, 2002
Peter really gets to the point of self-differentiation with his newest book. Personal branding is a topic the author knows well and shares with the reader the essential how to's. Read morePublished on June 26, 2002