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Product Description
Peter Simonson of the University of Pittsburgh has written that :Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon."
About the Author
Elihu Katz teaches at the Annenberg School for Communication at the University of Pennsylvania, and is Emeritus Professor of Sociology and Communication at the Hebrew University of Jerusalem. He is the coauthor or coeditor of more than 20 books including Medical Innovation: A Diffusion Study. Paul F. Lazarsfeld (1901-1976), one of the major figures in twentieth-century sociology, was the founder of Columbia University's Bureau for Applied Social Research. He is the coauthor of Marienthal, available from Transaction. Elmo Roper (died 1971) founded the Roper Center for Public Opinion Research, located at the University of Connecticut, just after World War II.
Peter Simonson of the University of Pittsburgh has written that :Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon."
About the Author
Elihu Katz teaches at the Annenberg School for Communication at the University of Pennsylvania, and is Emeritus Professor of Sociology and Communication at the Hebrew University of Jerusalem. He is the coauthor or coeditor of more than 20 books including Medical Innovation: A Diffusion Study. Paul F. Lazarsfeld (1901-1976), one of the major figures in twentieth-century sociology, was the founder of Columbia University's Bureau for Applied Social Research. He is the coauthor of Marienthal, available from Transaction. Elmo Roper (died 1971) founded the Roper Center for Public Opinion Research, located at the University of Connecticut, just after World War II.
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51
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- Creating Understanding by Donald K. Smith on 4 pages
- Media, Ritual and Identity (Communication and Society) by Tamar Liebes in Front Matter (1), Front Matter (2), and page 40
- Persuasive Encounters: Case Studies in Constructive Confrontation by Gary C. Woodward on page 160, and Back Matter
- Matters of Opinion: Talking About Public Issues (Studies in Interactional Sociolinguistics) by Greg Myers on page 73, and Back Matter
- in Back Matter
See all 51 books citing this book
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Product Information from the Amapedia Community
Beta (What's this?)Personal Influence: The Part Played by People in the Flow of Mass Communications
History of Market Research Paul F. Lazarsfeld
Created on May 08, 2006, last edited on May 08, 2006.
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