or
Sign in to turn on 1-Click ordering.
 
 
Express Checkout with PayPhrase
What's this? | Create PayPhrase
Sorry!
More Buying Choices
27 used & new from $25.40

Have one to sell? Sell yours here
 
   
Personal Influence: The Part Played by People in the Flow of Mass Communications
 
See larger image
 
Tell the Publisher!
I’d like to read this book on Kindle

Don’t have a Kindle? Get your Kindle here.
 
  

Personal Influence: The Part Played by People in the Flow of Mass Communications (Paperback)

~ (Author), Paul Lazarsfeld (Author), Elmo Roper (Foreword)
No customer reviews yet. Be the first.

List Price: $29.95
Price: $25.60 & this item ships for FREE with Super Saver Shipping. Details
You Save: $4.35 (15%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.

Want it delivered Wednesday, November 11? Choose One-Day Shipping at checkout. Details
15 new from $25.60 11 used from $25.40 1 collectible from $35.00

Formats

Amazon Price New from Used from
  Paperback $25.60 $25.60 $25.40
  Unknown Binding -- -- --

Frequently Bought Together

Personal Influence: The Part Played by People in the Flow of Mass Communications + Mass Communications And American Empire: Second Edition, Updated (Critical Studies in Communication and in the Cultural Industries) + Public & Its Problems
Price For All Three: $65.46

Show availability and shipping details


Customers Who Bought This Item Also Bought

Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives

Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives

by Nicholas A. Christakis
4.5 out of 5 stars (13)  $17.15
Public & Its Problems

Public & Its Problems

by John Dewey
3.9 out of 5 stars (7)  $7.86
Canonic Texts in Media Research: Are There Any  Should There Be How About These

Canonic Texts in Media Research: Are There Any Should There Be How About These

by Elihu Katz
$28.95
Propaganda Technique in World War I (M.I.T. studies in comparative politics)

Propaganda Technique in World War I (M.I.T. studies in comparative politics)

by Harold D. Lasswell
$21.12
Diffusion of Innovations, 5th Edition

Diffusion of Innovations, 5th Edition

by Everett M. Rogers
4.6 out of 5 stars (38)  $29.05
Explore similar items

Editorial Reviews

Product Description

Peter Simonson of the University of Pittsburgh has written that :Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon."


About the Author

Elihu Katz teaches at the Annenberg School for Communication at the University of Pennsylvania, and is Emeritus Professor of Sociology and Communication at the Hebrew University of Jerusalem. He is the coauthor or coeditor of more than 20 books including Medical Innovation: A Diffusion Study. Paul F. Lazarsfeld (1901-1976), one of the major figures in twentieth-century sociology, was the founder of Columbia University's Bureau for Applied Social Research. He is the coauthor of Marienthal, available from Transaction. Elmo Roper (died 1971) founded the Roper Center for Public Opinion Research, located at the University of Connecticut, just after World War II.

Product Details


More About the Author

Elihu Katz
Discover books, learn about writers, read author blogs, and more.

Visit Amazon's Elihu Katz Page

Suggested Tags from Similar Products

 (What's this?)
Be the first one to add a relevant tag (keyword that's strongly related to this product).
 

Your tags: Add your first tag
 

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

Customer Reviews


There are no customer reviews yet.
Video reviews
Video reviews
Amazon now allows customers to upload product video reviews. Use a webcam or video camera to record and upload reviews to Amazon.



Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 


Active discussions in related forums
Search Customer Discussions
Search all Amazon discussions
   




Product Information from the Amapedia Community

Beta (What's this?)

Personal Influence: The Part Played by People in the Flow of Mass Communications

History of Market Research  Paul F. Lazarsfeld

(Report this)
Created on May 08, 2006, last edited on May 08, 2006.

 Explore and Edit at Amapedia.com opens new browser window



Look for Similar Items by Category


Look for Similar Items by Subject

 

Feedback

If you need help or have a question for Customer Service, contact us.
 Would you like to update product info or give feedback on images?
Is there any other feedback you would like to provide?

Your comments can help make our site better for everyone.


Your Recent History

 (What's this?)

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.