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Personal, Portable, Pedestrian: Mobile Phones in Japanese Life [Hardcover]

Mizuko Ito , Misa Matsuda , Daisuke Okabe
3.8 out of 5 stars  See all reviews (6 customer reviews)

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Book Description

July 22, 2005

The Japanese term for mobile phone, keitai (roughly translated as "something you carry with you"), evokes not technical capability or freedom of movement but intimacy and portability, defining a personal accessory that allows constant social connection. Japan's enthusiastic engagement with mobile technology has become -- along with anime, manga, and sushi -- part of its trendsetting popular culture. Personal, Portable, Pedestrian, the first book-length English-language treatment of mobile communication use in Japan, covers the transformation of keitai from business tool to personal device for communication and play.The essays in this groundbreaking collection document the emergence, incorporation, and domestication of mobile communications in a wide range of social practices and institutions. The book first considers the social, cultural, and historical context of keitai development, including its beginnings in youth pager use in the early 1990s. It then discusses the virtually seamless integration of keitai use into everyday life, contrasting it to the more escapist character of Internet use on the PC. Other essays suggest that the use of mobile communication reinforces ties between close friends and family, producing "tele-cocooning" by tight-knit social groups. The book also discusses mobile phone manners and examines keitai use by copier technicians, multitasking housewives, and school children. Personal, Portable, Pedestrian describes a mobile universe in which networked relations are a pervasive and persistent fixture of everyday life.


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Editorial Reviews

Review

"Geert Lovink taught me how to think critically about technology, and I always turn to him for thoughtful and humane analysis. Too few technology writers have any sense of social and cultural context, and too few technology critics have an appreciation of why people find technologies attractive and how they improve people's lives. I recommend Dark Fiber to those who haven't yet learned to think critically about Internet technology and the culture that has grown up around it, and to those critics who fail to see the real advantages afforded by the Internet."--Howard Rheingold, author of *The Virtual Community* and *Smart Mobs: The Next Social Revolution*

About the Author

Mizuko Ito is a cultural anthropologist who studies new media use, particularly among young people, in Japan and the United States, and a Professor in Residence at the University of California Humanities Research Institute.

Misa Matsuda is Assistant Professor of Sociology at Chuo University, Tokyo.

Daisuke Okabe is Lecturer at the Graduate School of Media and Governance, Keio University, Shonan Fujisawa Campus, Japan.

Product Details

  • Hardcover: 368 pages
  • Publisher: The MIT Press (July 22, 2005)
  • Language: English
  • ISBN-10: 0262090392
  • ISBN-13: 978-0262090391
  • Product Dimensions: 7 x 0.8 x 9 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #1,694,877 in Books (See Top 100 in Books)

More About the Author

Mizuko Ito is a cultural anthropologist of technology use, examining children and youth's changing relationships to media and communications and is Professor in Residence and John D. and Catherine T. MacArthur Foundation Chair in Digital Media and Learning at the University of California, Irvine, with appointments in the University of California Humanities Research Institute, the Department of Anthropology, and the Department of Informatics. Her work on educational software appears in Engineering Play: A Cultural History of Children's Software. In Japan, her research has focused on mobile and -portable technologies, and she co-edited a book on that topic with Daisuke Okabe and Misa Matsuda, Personal, Portable, Pedestrian: Mobile Phones in Japanese Life. She has led a three-year collaborative ethnographic study, funded by the MacArthur Foundation, examining youth new media practices in the US, and focusing on gaming, digital media production, and Internet use. The findings of this project are reported in Hanging Out, Messing Around, and Geeking Out: Youth Living and Learning with New Media. She is co-editor and contributor to a book on fan culture, Fandom Unbound: Otaku Culture in a Connected World.

Continuing this work on informal learning with new media with the support of the MacArthur Foundation, she is Research Director of the Digital Media and Learning Hub at UC Irvine and Chair of a MacArthur Research Network on Connected Learning. In addition to her current work funded by the MacArthur Foundation, she has been awarded grants by the National Science Foundation, the Spencer Foundation, the Mellon Foundation, Intel Research, the Abe Fellowship Program, and the Japan Society for the Promotion of Science, and is the recipient of the Jan Hawkins Award for Early Career Contributions to Humanistic Research and Scholarship in Learning Technologies from the American Educational Research Association. Her web site is at http://www.itofisher.com/mito.

Customer Reviews

3.8 out of 5 stars
(6)
3.8 out of 5 stars
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Most Helpful Customer Reviews
5 of 5 people found the following review helpful
5.0 out of 5 stars an extraordinarily important collection September 6, 2006
Format:Hardcover
If you work in the mobile communications space and you aren't Japanese, you probably ought to have a copy of this book. It provides a wealth of data and references on Japanese mobile phone use that have been hidden behind the language barrier for too long. (NB: This is sociology and anthropology data we're talking about, not marketing data. It's data about how people do things and think about things, not how many widgets they bought last year.) Mimi Ito has done the community (particularly the research community) a huge service by getting this collection published.
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5 of 6 people found the following review helpful
4.0 out of 5 stars you can read for sociology or business September 17, 2005
Format:Hardcover
In Japan and Europe, cellphone usage is higher than in the United States. Thus to an American reader, this book can be interesting on several levels. Perhaps as a sociological commentary on how Japanese society has accepted and accomodated the pervasive use of the phones. To an extent not currently seen in much of the US, except possibly amongst teenagers in large cities. The book is a fascinating read of how quickly an technological item has become part of the fabric in Japan. The passages on phone etiquette also suggest what might also eventuate here.

On a business level, the book can be used for ideas into future usages, in Japan or elsewhere. If you are trying to find a novel business involving cellphones, it helps to study a society that has taken them further.
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5.0 out of 5 stars Knowing who is the primary persona September 22, 2011
Format:Paperback|Amazon Verified Purchase
One method in interaction design is to get a clear picture of who is using your product. This book shows who that person is (or was) for SMS. As a mobile app developer, this book helped put a personal face on my market.

I first heard about this book from Trip Hawkins, during a mobile track of the Game Developer Conference. This was before the iPhone came out. While the iPhone may have changed how mobile apps are built and sold, this book remains a classic.

What I learned from PPP was how a teenage Japanese girl began to use her pager and ketai. I learned how she, and others like her, became the social nexus of a new phenomenon. Now, with carriers transitioning from SMS to data plans, this book helps me to ask the question: "who's the leading way" - in a way that might yield a useful answer.
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4.0 out of 5 stars a deep review on japan keitai/mobile phone culture February 3, 2009
Format:Paperback
This is THE source for understanding japan keitai/mobile culture from early 90s to current. And authors investigate different aspect of keitai in japan life which do help me understand how it is, and why it is.
With current issues, Nokia pulls out of japan recently, and iPhone's user are very unhappy about iPhone ( less than 7% iPhone users really like it). All the questions can be answered by this book partially.
But this is not a great book by lacking the compare and holistic view as normal anthrography research dose.
Anyway, it's worth reading.
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3 of 5 people found the following review helpful
4.0 out of 5 stars Great Content! A little hard to read September 6, 2005
Format:Hardcover
I have been fascinated by cell phone adoption in Japan for some time. This is a very well researched book on the topic, but it reads just like a boring college text book. This could be due to the fact it was translated from Japanese, but don't let this stop you from buying it.
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4 of 8 people found the following review helpful
1.0 out of 5 stars Academic gibberish November 2, 2008
Format:Paperback
The first sentence of this book goes "The three terms personal, portable, pedestrian point to technological imaginary(1) embedded in the social and cultural specificities of Japanese mobile phone use, interpreted on a transnational stage". Hello, what? This is a very inauspicious start to a book, because it is pretentious, academic gibberish. And it carries on like this for 310 pages.

Since all that can be said about Japanese mobile phones can be summarized in about 10 pages, the remaining 300 pages are filled with the sort of coma-inducing pap that is required of people working at universities.

Chapter 8, interestingly, is entitled "Accelerating Reflexivity". I found my reflexivity decelerating quite horribly after the third sentence, and if I hadn't flung the book away quickly, I fear it would have slowed to a complete standstill.

I don't know if there are any better sources of information about keitai use in Japan, but I'm sure that searching for them will prove more rewarding and less numbing than trying to plough through this tiresome exercise in publication list padding.

(1) An academic note (itself opaque) in the very first sentence spells trouble.
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