Personal Publicity Planner: A Guide to Marketing YOU [Paperback]

Marion E. Gold (Author)

Book Description

Publication Date: November 1, 1997

This book is a real blueprint for men and women who want to develop an image for success. Its reader-friendly, interactive format allows you to use it as a workbook. Whether you are trying to increase your visibility on the job, or looking for a new job, trying to establish yourself as an expert in your field, or selling a product or service this book is filled with solid tips that will tell you what to do, and how to do it! It is also a great guide for publicity chairs of nonprofit organizations.

The Personal Publicity Planner: A Guide to Marketing YOU received the 1998 Athena Award for Excellence in Mentoring from Mentor & Protege Newsletter.

Self-Employed Professional magazine had this to say: 'Gold guides you through the process of developing an image and using it to get the recognition you deserve.'

Editorial Reviews

Review

"...a fire-starter of your quest...creatively generating thoughts and...devising a marketing strategy that works." -- Succeed Magazine, Spring, 1998

"An excellent resource. Practical advice coming from a seasoned Public Relations expert." -- Laurie P. Wiesinger, Principal, Vital Resource Consulting, Arizona

"Gold guides you through the process of developing an image and using it to get the recognition you deserve." -- Self-Employed Professional, May-June 1998

"We have found it highly useful in getting ahead in today's tough race for talent. Buy it today!" -- Hirestrategy.com December 7, 2000

Winner of the 1998 Athena Award for Excellence in Mentoring -- Mentor & Protege Newsletter

Every professional should use [the Personal Publicity Planner] as a guide to developing their career, whether they are just out of school or seasoned veterans. You don't have to be in business for yourself to gain some great insights about how you can represent yourself professionally. -- Denise Friant, Instructional Designer, Educator and Graphic Artist

From the Publisher

This book is a real blueprint for men and women who want to develop an image for success. Its reader-friendly, interactive format allows you to use it as a workbook. It is also a great guide for publicity chairs of smaller nonprofit organizations.

See all Editorial Reviews

Product Details

• Paperback: 88 pages
• Publisher: Brittany Pubns Ltd; 1 edition (November 1, 1997)
• Language: English
• ISBN-10: 0941394034
• ISBN-13: 978-0941394031
• Product Dimensions: 8.7 x 6 x 0.3 inches
• Shipping Weight: 8 ounces (View shipping rates and policies)
• Average Customer Review: 4.4 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #1,149,414 in Books (See Top 100 in Books)

More About the Author

Marion E. Gold is an experienced writer and marketing communications expert. Her articles and editorials appear in marketing trade journals, and national & international newspapers, magazines and newsletters - including Advertising Age, the Chicago Sun-Times, the Chicago Tribune, the Arizona Republic and the Business Journal of Phoenix. She is author of the "Personal Publicity Planner: A Guide to Marketing YOU," and "TOP COPS: Profiles of Women in Command." "TOP COPS" was endorsed by former Governors George Ryan (Illinois), George Pataki (New York), and Janet Napolitano, U.S. Secretary of Homeland Secretary and former Governor of Arizona. Marion is also Co-Author of "Skirting Traditions: Arizona Women Writers & Journalists 1912-2012" (in press). She was featured in Working Woman magazine and included by Today's Chicago Woman in its list of 100 Women Making a Difference. She is a past president of the Illinois Woman's Press Association, and past vice president of Arizona Press Women.

Customer Reviews

Most Helpful Customer Reviews

15 of 15 people found the following review helpful:

5.0 out of 5 stars Inspiring Personal Marketing Guide, June 3, 2000

By 

KATHY ERLICK (California) - See all my reviews

This review is from: Personal Publicity Planner: A Guide to Marketing YOU (Paperback)

I found this book very inspiring. Marion Gold's book has helped me to focus on the next steps for my career. I have spent my entire career becoming the best at what I do and I was stuck as to "what's next". Gold's book has provided me the insight, detail and how-to for what I need to do next: I have to effectively market my skills. As stated in this book, "If you are at least good at what you do, and have the heart to compete aggressively, you have a real shot at success-as long as you get the word out." I feel that this book is an inspiration to all people, especially women. Gold's book is a quick reference guide for goal setting, personal image development and personal publicity suggestions. I specifically enjoyed her honesty and candor in speaking to some of the key business issues facing women who wish to advance in their careers and with that she also offers potential solutions. Gold states in her book, "Recognizing an opportunity brings you one step closer to achieving it. Knowing how to take advantage of that opportunity puts you even closer to success." This book helps guide the reader to knowing how to take advantage of opportunities.

9 of 9 people found the following review helpful:

4.0 out of 5 stars Promote Yourself, July 31, 2002

By A Customer

This review is from: Personal Publicity Planner: A Guide to Marketing YOU (Paperback)

This book ties PR with personal image, and offers advice to women that are working to position themselves on the career market. Read along with Michael Levine's "Guerrilla PR" in order to fill any gaps that Gold may gloss over. Overall, this is not any ordinary PR book, and a must-read for business women.

9 of 9 people found the following review helpful:

5.0 out of 5 stars A useful book of tips and insights into public relations, November 24, 1998

By A Customer

This review is from: Personal Publicity Planner: A Guide to Marketing YOU (Paperback)

Having just left my own job to start a new home-based business, I really appreciated the candor of this book, and the personal vignettes Gold included. This was not just another gimmick for women on how to do your own PR. It turned out to be a real cookbook of tips. The planning pages at the end of each section, and the list of "hints," really helped me put my own personal publicity plan on paper, and into action. Unfortunately, every time I want to go back to the book as a reference, my husband is using it to show his employees how easy it is for everyone to help market his small electronics company!