Customer Reviews

Personal Publicity Planner: A Guide to Marketing YOU

5 star:		(4)
4 star:		(2)
3 star:		(1)
2 star:		(0)
1 star:		(0)

 

 

I found this book very inspiring. Marion Gold's book has helped me to focus on the next steps for my career. I have spent my entire career becoming the best at what I do and I was stuck as to "what's next". Gold's book has provided me the insight, detail and how-to for what I need to do next: I have to effectively market my skills. As stated in this book, "If you are at least good at what you do, and have the heart to compete aggressively, you have a real shot at success-as long as you get the word out." I feel that this book is an inspiration to all people, especially women. Gold's book is a quick reference guide for goal setting, personal image development and personal publicity suggestions. I specifically enjoyed her honesty and candor in speaking to some of the key business issues facing women who wish to advance in their careers and with that she also offers potential solutions. Gold states in her book, "Recognizing an opportunity brings you one step closer to achieving it. Knowing how to take advantage of that opportunity puts you even closer to success." This book helps guide the reader to knowing how to take advantage of opportunities.

This book ties PR with personal image, and offers advice to women that are working to position themselves on the career market. Read along with Michael Levine's "Guerrilla PR" in order to fill any gaps that Gold may gloss over. Overall, this is not any ordinary PR book, and a must-read for business women.

Having just left my own job to start a new home-based business, I really appreciated the candor of this book, and the personal vignettes Gold included. This was not just another gimmick for women on how to do your own PR. It turned out to be a real cookbook of tips. The planning pages at the end of each section, and the list of "hints," really helped me put my own personal publicity plan on paper, and into action. Unfortunately, every time I want to go back to the book as a reference, my husband is using it to show his employees how easy it is for everyone to help market his small electronics company!

The cover states "a blueprint for women who are serious about their careers - and want to develop an image for success". In its mere 80 pages, many of which are actually blank or have fewer than 100 words, the book is a good primer for people TOTALLY unfamiliar with the subject of public relations. It provides a relatively complete OUTLINE of the issues and questions that must be answered. Unfortunately, it falls short of providing a "blueprint" which would be detailed discussions, pointers, and tips for accomplishing the tasks in the outline. I would tend to describe the content as that of a "white paper", a high-level overview of the topic with no how-to's or details. If you are just starting out and want a brief overview of the subject, this book is good for you. I think $15.00 is a stretch for a mere outline.

"When people hear your name, what do you want them to think about?" Author Marion Gold knows THAT is the image you want to project and the heart of her book, "The Personal Publicity Planner: A Guide to Marketing You." It is a must-read for women with eyes on their futures, who want to shape their images to garner more visibility within their community, with potential employers, with clients or with the press. With lots of helpful tips packed into only 80 pages, this little book teaches readers in simple step-by-step language how to take advantage of opportunities to self-promote their talents and achievements to position themselves for future success within their industry. Kudos to Marion Gold for sharing her insight into the corporate world of marketing yourself in an easy-to-understand workbook style - with plenty of room to take notes right on the pages as you create your own publicity plan. Not a book for marketing experts, it is a great book for men and women who are new to the publicity game and who are trying to start off on the right path to self-marketing.

The Pesonal Publicity Planner is a must-read for women. Gold tells it like it is in today's workplace and demonstrates how important it is for women to market themselves. Her suggestions proved successful in helping me attain a higher profile and motivated me to make things happen.

This short little book is very clear and to the point. It says a blueprint for women but anyone and any business can use the strategies, tips and tools included in this book to become more famous or boost their publicity.

The book is obviously written by someone who has been there and done that in the marketing and publicity world, and I have tried many of the ideas in this book so I know they work. A great primer for anyone looking to do their own public relations and marketing. Easy to read, easy to follow and easy to do!