The Personal Training Sales Education Textbook: A simple and effective sales system designed specifically for the personal trainer in the health club. [Paperback]

Tim Tierney (Author)

Book Description

Publication Date: February 12, 2003

This book contains a simple and effective sales system for the personal trainer. Whether you’re a seasoned health club veteran seeking some innovative sales techniques to add to your bag of tricks or you’re brand new to the personal training industry and are in need of a complete personal training sales system that will hand you the tools to rapidly generate a top level income in your gym, you’ve come to the right place.

This entire system is designed to be easy to use. It's not just some book full of sales techniques that have been randomly thrown together. Instead, it’s a complete step-by-step system that has been carefully broken down into bite-sized chunks that are easy and fun to do.

Although the information contained here is valuable to all personal trainers in every aspect of the health and fitness field, trainers in the health club or commercial gym setting was the primary focus of this book. Bottom-line if you are a trainer who works in a health club and possesses that rare deep down burning desire to be the very best at what you do, then prepare yourself to enjoy the rewards that are limited to those few people who never allow themselves to settle for anything less than the very best of who they are, and who they know they can become.

Editorial Reviews

About the Author

Tim Tierney has spent over 12 years in the fitness industry. He has conducted personal training sales workshops throughout the United States, and has consulted with club owners on how to increase their personal training revenues and profitability.

Product Details

• Paperback: 126 pages
• Publisher: CreateSpace (February 12, 2003)
• Language: English
• ISBN-10: 1463567235
• ISBN-13: 978-1463567231
• Product Dimensions: 9 x 6 x 0.3 inches
• Shipping Weight: 8.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (16 customer reviews)
• Amazon Best Sellers Rank: #259,803 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

10 of 10 people found the following review helpful:

5.0 out of 5 stars I signed up Five clients in one week, my best ever!, July 30, 2011

By 

Amy - See all my reviews

This review is from: The Personal Training Sales Education Textbook: A simple and effective sales system designed specifically for the personal trainer in the health club. (Paperback)

I am fairly new to the fitness industry (okay I'm very new, i just started two weeks ago!). My first week was kind of rough and I only signed up one new personal training client : ( and then my manager gave me this book and asked me to read it. Well, I did read it the same night and I must say I wish he would of given me this book my first day because i have already signed up 5 more clients (not including my first one!) 5 clients in one week is great for our little gym, and i plan on doing it again next week thanks to this book!

8 of 8 people found the following review helpful:

5.0 out of 5 stars Not Your Average Book for Personal Trainers, December 27, 2011

By 

Joel Huhta - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: The Personal Training Sales Education Textbook: A simple and effective sales system designed specifically for the personal trainer in the health club. (Volume 1) (Kindle Edition)

This may be the most industry relevant book on selling for personal trainers that I've come across in my 10+ years of training. The first part of the book covers basic fundamental selling skills that any sales person will learn early on in their career (or they won't have a career for very long). What makes this book different from other "sales" books I've read over the years is that every technique, every question, every word for that matter; is specifically related to situations that personal trainers encounter on a daily basis.

The second half of the book explains a pretty in-depth sales process, given to the reader in five steps (i.e. 5 chapters) which is to be used during the complimentary workout or fitness assessment with a possible client. The entire process is designed to uncover the client's true feelings for exercising in the first place and then attach these feelings to the purchase of more personal training sessions. The author gives away some pretty powerful questions to accomplish this. If you've ever heard of Nuero Linguistic Programming, then you'll recognize a few of these techniques throughout the book.

I was thoroughly impressed with this book, I've already passed my copy on to others in my gym who are struggling with their numbers. If you want help getting new clients then read this book, and then read it again.

5 of 5 people found the following review helpful:

5.0 out of 5 stars Been using the PT Sales Cycle from the beginning!, September 30, 2011

By 

C. Bogue - See all my reviews

This review is from: The Personal Training Sales Education Textbook: A simple and effective sales system designed specifically for the personal trainer in the health club. (Paperback)

I've been sucessfully implementing the PT Sales Cycle since I started training in 2005. This was the first sales system I was taught and nothing since has come close in comparison. I was lucky enough to recieve additional one-on-one mentorship from the author himself. The sales scripts are absolutely invaluable to any new trainer because they ALWAYS work!

I have since earned myself several PT management positions (based on the accomplishment I achieved using this method) and have been able to pass along the knowledge I recieved from Tim's system to over 50 trainers. The PT sales cycle is the core of my personal training business and the trainers who now work for me.