The Personality Code [Hardcover]

Travis Bradberry (Author)

Book Description

Publication Date: April 19, 2007 | ISBN-10: 0399154116 | ISBN-13: 978-0399154119 | Edition: 1

A revolutionary approach to success and fulfillment-already being used by hundreds of thousands of individuals and organizations-now available for the first time in an accessible, practical book.

The Personality Code clearly and persuasively demonstrates how personality determines why we do what we do and how we can maximize our strengths, work smarter with others, and profit from better relationships in our careers.

Based on the IDISC(tm) Personality Profile-an updated and rigorously validated proprietary version of DISC, the world's most popular form of personality testing-the book provides insights and strategies for individuals and organizations that promote self-awareness and foster excellence.

Readers will have free access to the online IDISC(tm) Personality Profile (each book will include a unique code number), which will reveal their own profiles from among the fourteen personality types that have been refined and defined through the author's decade-long international study involving more than five hundred thousand participants.

Travis Bradberry shows readers how to discern the fixed characteristics that explain three-quarters of human behavior. Most important, they will learn how to leverage these traits in order to capitalize on their strengths and sidestep weaknesses in themselves as well as in other people.

Editorial Reviews

From the Inside Flap

Character Is Destiny

Conventional wisdom says that success is a simple matter of "being who you want to be." This well-intended advice couldn't be further from the truth. By the time we reach adulthood, who we are is already determined by fixed traits that change less than 1% in a lifetime.

Self-Awareness Breeds Success

With the vast majority of what we do and say controlled by personality, self-awareness stands alone as the ubiquitous indicator of success. The secret to building self-awareness lies in deciphering your personality code--the fixed set of traits that explain your choices and behavior.

For the first time, The Personality Code explores and explains the results of a decade-long global study involving more than 500,000 participants that determined fourteen types of people based upon their personality profiles. The study led to the groundbreaking refinement of DISC--the world's most popular personality profiling method--and clearly delineates the talents, strengths and blind spots inherent in each personality type.

Now, using your unique access number provided with this book, you can take the proprietary version of the DISC personality profiler, known as the IDISC to discover your type and boost your self-awareness.

The Personality Code is an insightful and practical guide to help you fully engage your innate talents, maximize your strengths, avoid the pitfalls of your distinctive type, work smarter with others, and profit from better relationships in every aspect of your life and career.

About the Author

Dr. Travis Bradberry is the award-winning author of the #1 best selling book, Emotional Intelligence 2.0, and the cofounder of TalentSmart®--a consultancy that serves more than 75% of Fortune 500 companies and is the world's leading provider of emotional intelligence tests and training.

His bestselling books have been translated into 25 languages and are available in more than 150 countries. Dr. Bradberry has written for, or been covered by, Newsweek, BusinessWeek, Fortune, Forbes, Fast Company, Inc., USA Today, The Wall Street Journal, The Washington Post, and The Harvard Business Review.

Dr. Bradberry is a world-renowned expert in emotional intelligence who speaks regularly in corporate and public settings. Example engagements include Intel, Coca-Cola, Microsoft, Fortune Brands, Boston Scientific, the Fortune Growth Summit, The Conference Board: Learning from Legends, the American Society for Training and Development, the Society for Human Resource Management, and Excellence in Government.

Dr. Bradberry holds a Dual Ph.D. in Clinical and Industrial-Organizational psychology. He received his bachelor of science in Clinical Psychology from the University of California - San Diego.

Product Details

• Reading level: Ages 18 and up
  
• Hardcover: 224 pages
• Publisher: Putnam Adult; 1 edition (April 19, 2007)
• Language: English
• ISBN-10: 0399154116
• ISBN-13: 978-0399154119
• Product Dimensions: 9.2 x 6.3 x 0.8 inches
• Shipping Weight: 8.8 ounces (View shipping rates and policies)
• Average Customer Review: 3.6 out of 5 stars  See all reviews (13 customer reviews)
• Amazon Best Sellers Rank: #339,411 in Books (See Top 100 in Books)

More About the Author

Dr. Travis Bradberry is the award-winning author of the #1 best selling book, Emotional Intelligence 2.0, and the cofounder of TalentSmart®--a consultancy that serves more than 75% of Fortune 500 companies and is the world's leading provider of emotional intelligence tests and training.

His bestselling books have been translated into 25 languages and are available in more than 150 countries. Dr. Bradberry has written for, or been covered by, Newsweek, BusinessWeek, Fortune, Forbes, Fast Company, Inc., USA Today, The Wall Street Journal, The Washington Post, and The Harvard Business Review.

Dr. Bradberry is a world-renowned expert in emotional intelligence who speaks regularly in corporate and public settings. Example engagements include Intel, Coca-Cola, Microsoft, Fortune Brands, Boston Scientific, the Fortune Growth Summit, The Conference Board: Learning from Legends, the American Society for Training and Development, the Society for Human Resource Management, and Excellence in Government.

Dr. Bradberry holds a Dual Ph.D. in Clinical and Industrial-Organizational psychology. He received his bachelor of science in Clinical Psychology from the University of California - San Diego.

Customer Reviews

Most Helpful Customer Reviews

19 of 19 people found the following review helpful:

5.0 out of 5 stars Great personality book, June 8, 2011

By 

C. Cochran - See all my reviews

This review is from: The Personality Code (Hardcover)

This is an intriguing book that I enjoyed reading. It sucked me in right away with the fascinating opening story of twins who, despite being reared apart in vastly different homes, ended up being virtually identical adults in their interests and behavior.

The book illustrates 14 unique personality types that come from the author's research with a global sample of half a million people. The whole idea is that you can't change your personality in adulthood, so you better learn the ins and outs of what makes you tick. Including in this exploration is how to get along better with other people based upon their personality type, and how to understand your anti-type--the personality of people you are bound to clash with if you aren't careful. The book includes access to an online test that identifies your personality type and presents lots of useful information on your strengths and potential Achilles' heel. It also suggests jobs you are suited for based upon your personality.

21 of 23 people found the following review helpful:

4.0 out of 5 stars Good Book, April 27, 2007

By 

Alicia Chen - See all my reviews
(REAL NAME)   

This review is from: The Personality Code (Hardcover)

Fun to read
I really enjoyed the author's writing in this book. Dr. Bradberry has
influenced me to learn more about myself and to explore the perspectives of
others. I enjoyed the stories, understood the research, and the test that
comes with the book is top-notch. I have benefited so much from this
information I hope everyone who comes in contact with this information have
the same revelations as I did.

13 of 13 people found the following review helpful:

5.0 out of 5 stars Do you know your personality type?, June 21, 2011

By 

J. Thompson - See all my reviews

This review is from: The Personality Code (Hardcover)

This book has some really great stories that illustrate how important personality is in determining what motivates us, what we're good at, and which people and situations will make us successful (or cause us to crash and burn). It teaches the DISC model of personality which I liked much better than Myers Briggs and strengths-based approaches. It also includes access to an online test (via a unique passcode that is printed in the book) and you use that to determine your personality type. A real bonus and makes the book a great value for the money.