About the Author
MARK D. UNCLES is Professor of Marketing and Associate Dean Undergraduate in the School of Marketing at the University of New South Wales. He has taught at all levels of tertiary education. Mark is Area Editor for the Journal of Product and Brand Management and for the Australian Journal of Management. He is on the Board of the International Journal of Research in Marketing, the Journal of Brand Management, the Journal of Empirical Generalizations in Marketing, the Australasian Journal of Marketing, the Journal of International Consumer Marketing, and the Journal of Direct, Data and Digital Marketing Practice.