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"Bough and Agresta offer a radically different view than traditional marketers of what it takes to connect a brand with consumers today. In this Perspectives version, the authors explain that social media is about conversations, not campaigns. It is an insightful and practical guide for anyone that struggles with using social media to better communicate with credibility to today's public. Using colorful examples and specific tips, this page turner answers the endless questions we all have about being effective in the digital space." -Julie Hamp, Chief Communications Officer, PepsiCo
"You want to meet people who are in the thick of defining this new space? Agresta and Bough are on the front lines. They spend their days convincing the big dogs that this is THE game. Learn from them, or reinvent the wheel…" -Chris Brogan, New York Times best-selling author of Social Media 101
"The true promise of social media lies in the balance between online and offline relations and the investment businesses make in each. Stephanie and Bonin are walking examples of this balance and we can all learn from them, including me.." -Brian Solis, author of The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
"If you need guides to lead you through the dark woods of social media, you couldn't be in better company than Stephanie and Bonin. Their advice and real-life examples will light the path for you." -Charlene Li, author of Open Leadership and founder of the Altimeter Group
"There's a whole lot of talking in social media and the new web, and what I love about Bonin and Steph is that they're two of the few people that are actually doing the doing..." -Gary Vaynerchuk, co-founder of VaynerMedia and best-selling author of Crush It
Stephanie Agresta has been a force in the online marketing industry for nearly 15 years. An expert in social media, affiliate program management, and Web2.0 strategies, she is a sought-after speaker at industry events. Her mission is to connect people, ideas, products, and services using digital technology in new and inventive ways. Agresta started her career with iVillage, a women-focused web destination and one of the first websites to build community online. She went on to hold prominent sales, marketing and business development roles with Internet powerhouses such as Barnes & Noble.com, Register.com and SpaFinder. With Commerce360, a search marketing firm funded by First Round Capital, she launched an Affiliate Marketing Division and served on a management team alongside nationally recognized technology executives. She's currently Global Director of Digital Strategy and Social Media at Porter Novelli, a leading PR firm.
B. Bonin Bough is the Global Director of Digital and Social Media at PepsiCo. In this role, he oversees digital strategy and the implementation of social media tools and techniques across the company. Bough has been instrumental in integrating social media and the "online conversation" into PepsiCo's overall brand vision, engaging online consumers, and tracking behavior and trends that the brand can leverage successfully. Previously, Bough was the Executive Vice President and Director of Weber Shandwick's global interactive, social, and emerging media practice, leading strategic programming for the agency's top clients, including MasterCard, Federation of Colombian Coffee Growers, BestBuy, Electrolux, Ambien, MAC Aids Fund, and Honeywell. Prior to this, Bough was a founding member and Senior Vice President at Ruder Finn Interactive (RFI) and ran the interactive strategy unit for eight years. Bough's achievements in the world of interactive marketing have won him numerous awards, including a Webby, Stevie, Golden Pencil, Sabre, Big Apple, Com Arts, and SXSW Viewers Choice for MrPicassoHead.com.
Jay Miletsky is CEO and executive creative director of Mango(formerly PFS Marketwyse), a leading marketing communications agency in the New York metro area. His marketing work has included successful consultation and campaigns for companies including Hershey's, AmerisourceBergen, Emerson Electric, JVC, The Michael C. Fina Company, and more. Miletsky is a featured speaker for numerous companies and seminars as well as a guest lecturer for universities. He is the author of 10 books, including Perspectives on Marketing and Perspectives on Branding, and he blogs regularly at jaymiletsky.com and getperspectives.com. You can follow him on Twitter at http://twitter.com/jaymiletsky.
Needed it for class but really didn't teach me anything new. Came in so-so condition but it was more or less a throw away after class was done.Published 29 days ago by Josh
This book is great. It has lots of information and is laid out in an easy to read format. The small sections made it great for picking up in between meetings or while waiting for... Read morePublished 10 months ago by J. Sullivan
I kept wanting to find something that was a great insight to take away from reading this book.
Unfortunately it delivered only what the title suggests.... Read more
Perspectives on Social Media Marketing was an excellent resource as our company was expanding our marketing efforts into social media. Read morePublished on March 13, 2012 by midnight821
The book was perfect. Brand new and clean. It arrived within the next 2 days and was exactly as described on the site.Published on January 30, 2012 by Ziggy
I got this book as a part of the Amazon Vine program, it was really spot on for me as I design websites and promoting a website via twitter/facebook and all the other avenue's of... Read morePublished on March 24, 2011 by Brandy Fortune
The World Wide Web has only been around for a decade and a half. It's perhaps the most powerful tool ever put into the hands of so many people, and in the short time it's been... Read morePublished on February 22, 2011 by Warren Holzem
In this book, the Brand and Agency perspectives on social media are featured by B. Bough and Stephanie Agresta. Read morePublished on February 7, 2011 by Taylor Ellwood