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The book portends to provide both sides of the story.
Overall, this is a useful book if you are new to social media marketing, as it will provide you with some basic ideas of what this kind of marketing is all about.
I think any business owner or marketing department would benefit from having this book around to continually consider how to get more connected.
Although "Perspectives on Social Media Marketing" is written by Stephanie Agresta of Porter Novelli who has developed social media initiatives for large brands like Microsoft,... Read morePublished on July 22, 2012 by Diana F. Von Behren
I kept wanting to find something that was a great insight to take away from reading this book.
Unfortunately it delivered only what the title suggests.... Read more
Perspectives on Social Media Marketing was an excellent resource as our company was expanding our marketing efforts into social media. Read morePublished on March 13, 2012 by midnight821
The book was perfect. Brand new and clean. It arrived within the next 2 days and was exactly as described on the site.Published on January 30, 2012 by Ziggy
I got this book as a part of the Amazon Vine program, it was really spot on for me as I design websites and promoting a website via twitter/facebook and all the other avenue's of... Read morePublished on March 24, 2011 by Brandy Fortune
The World Wide Web has only been around for a decade and a half. It's perhaps the most powerful tool ever put into the hands of so many people, and in the short time it's been... Read morePublished on February 22, 2011 by Warren Holzem
In this book, the Brand and Agency perspectives on social media are featured by B. Bough and Stephanie Agresta. Read morePublished on February 7, 2011 by Taylor Ellwood
Perspectives on Social Marketing is written from the points of view of both a top PR Representative, and from the Global Director of Social Media for Pepsico. Read morePublished on January 28, 2011 by Larry H.
Perspectives on Social Media Marketing by Bonin Bough & Stephanie Agresta agree, on some parts of their industry and completely disagree on other areas, in any case their views... Read morePublished on January 23, 2011 by Passionate Reader