First Sentence:
Events typically drive change in organizations' competitive strategies, and the current shift to competing on superior customer value delivery is no exception.
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Key Phrases - Statistically Improbable Phrases (SIPs):
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net customer value, cautions regarding the method, lean production cell, customer value learning, high performance team environment, superior customer value delivery, core quality values, total quality integration, customer value determination process, value hierarchy concept, fastest projects, quality promotion policy, customer value hierarchy, final product definition, fast product development, critical product characteristics, product delivery process, product development speed, controlled iteration, leadership steering committee, providing customer value, competitor orientation, product development protocol, takt time, total quality principles
Key Phrases - Capitalized Phrases (CAPs):
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New York, European Quality Award, United States, European Commission, European Union, Journal of Marketing, Malcolm Baldrige National Quality Award, Harvard Business Review, The Free Press, The University of Tennessee Figure, Socio-Technical Systems, Susan Blount, Academy of Management Review, Lean Enterprise Systems Design Institute, General Motors, Lucent Technologies, British Standards Institution, European Quality Publications Ltd, Product Development Process Model, San Francisco, European Council, Texas Instruments, Decision Sciences, Department of Commerce, Gamble Company
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