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If youre in business, youre selling somethinga product, an opinion, a new way of doing things. The truth is, even if you dont think of yourself as a pitchman, you might as well be one. This powerful guide to ethical influence shows you how to use effective persuasion techniques to get what you want the right wayfrom getting a raise to getting a deal on a car, from convincing one person to a thousand.
Joel Bauer is a professional corporate pitchman, and his career rests on his ability to persuade. Over the years, he has turned to nontraditional sources for truly potent influence techniques. Now, Bauer shares the secrets he picked up from the worlds greatest persuaderscarneys, gamblers, hypnotists, and even magicians.
Bauers methods dont involve cheating, controlling, manipulating, or forcing others to submit to his will. His experience proves that the best way to influence others is to employ fun and entertainment to make a more convincing pitch. Using compelling, often whimsical strategies that tap into peoples emotions, youll make your audience more receptive to your message. But these techniques arent intended only to help you win a single negotiation (although they will); theyre intended to help you win at every aspect of life!
By applying these strategies to your everyday life, How to Persuade People Who Dont Want to Be Persuaded will show you how to:
So, step right up and learn from the master. Bauers unique methods and principles work for everyone, at any time, in any situation. By applying the secrets of the showman to your own lifein the boardroom, at home, and anywhere elseyoull achieve at a higher level than ever before.
Praise for HOW TO PERSUADE PEOPLE WHO DONT WANT TO BE PERSUADED
"Joel Bauer has brought the art and science of persuasion to a whole new level with How to Persuade People Who Dont Want to Be Persuaded. His remarkable technologies will amaze even the most dedicated of skeptics."
Anthony Robbins, author of Awaken the Giant Within and Unlimited Power
"Joel Bauer and Mark Levy bring incredible insight to this most essential of business skills: persuasion. Whether youre a CEO or a field rep, if your job is to make the sale, youll find this book of immediate value."
Gary Hoover, founder, Hoovers Inc.
"If the devil wrote a manual on how to get people to do your bidding, this would be it. Chillingly good."
Joe Vitale, author of Spiritual Marketing
"Joel Bauer and Mark Levys book is phenomenal. I read an early draft and used two techniques (the Paper Metaphor and the Transformation Mechanism) at a tradeshow to generate a years worth of qualified leads in three days! This book will make your sales productivity soar."
Kevin Daum, CEO, Stratford Financial Services, an INC 500 company
"Be very, very careful with this book in your hands. It is powerfulalmost too powerfulto the point of being explosive. This is no mealy-mouthed, run-of-the-mill, watered-down business book. This is a book that will change the way you do just about everything associated with your business: from approaching new clients to communicating with senior executives in a way that not only grabs their attention, but solidifies their commitment as well. Can you handle it? (By the way . . . I just used one of the many techniques I learned in How to Persuade People Who Dont Want to Be Persuaded: The Fright Challenge!)"
Bill Treasurer, founder, Giant Leap Consulting, Inc., author of Right Risk
"This is the best book on persuasion (no, make that the best book on life) since How to Win Friends and Influence People, and the best book on selling Ive ever read. Bauer and Levy have revolutionized the art of salesmanship."
Jack Foster, author of How to Get Ideas
Joel Bauer gives away all of his secrets in this book, and that alone makes it worth the money! he has helped so many people succeed and what is good about this book is that you... Read morePublished 8 months ago by Kytka Hilmar-Jezek
This book is full of example object lesson sales pitches. Not a book on the theory of persuade but full of actually techniquesPublished on January 23, 2013 by josh balboni
This is an interesting book, but the later chapters filled with magic tricks are less useful to me. This is the sort of advice that might work better in a workshop setting than in... Read morePublished on January 17, 2013 by Jake McKracken
I cannot believe that this book gets 4 stars. It is about the value of putting on a carny magic show to distract the customer, which somehow leads to them buying the product... Read morePublished on January 14, 2013 by jumpy1
I just put the book down. I've listened to Joel Bauer speak and sell from the front of the room. I can flat out say that nobody is better. Read morePublished on January 13, 2012 by claude whitacre
Should my marketing be my apprehension? NO!
Should I let not having the tools be my trepidation? OF COURSE NOT!!! Read more
As my review title indicated, the book is somewhat entertaining, but "where's the meat?" would be a good subtitle. If you do trade show pitches, it's more applicable. Read morePublished on February 24, 2010 by J. Ranhofer
Glad I only borrowed this book from the library. It was a waste of time. It was completely flimflam, conman, pitchman, pick one. Read morePublished on December 3, 2009 by Christopher Gebhardt