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How to Persuade People Who Don't Want to be Persuaded: Get What You Want-Every Time! Hardcover – June 17, 2004

25 customer reviews

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Editorial Reviews

From the Inside Flap

If you’re in business, you’re selling something–a product, an opinion, a new way of doing things. The truth is, even if you don’t think of yourself as a pitchman, you might as well be one. This powerful guide to ethical influence shows you how to use effective persuasion techniques to get what you want the right way–from getting a raise to getting a deal on a car, from convincing one person to a thousand.

Joel Bauer is a professional corporate pitchman, and his career rests on his ability to persuade. Over the years, he has turned to nontraditional sources for truly potent influence techniques. Now, Bauer shares the secrets he picked up from the world’s greatest persuaders–carneys, gamblers, hypnotists, and even magicians.

Bauer’s methods don’t involve cheating, controlling, manipulating, or forcing others to submit to his will. His experience proves that the best way to influence others is to employ fun and entertainment to make a more convincing pitch. Using compelling, often whimsical strategies that tap into people’s emotions, you’ll make your audience more receptive to your message. But these techniques aren’t intended only to help you win a single negotiation (although they will); they’re intended to help you win at every aspect of life!

By applying these strategies to your everyday life, How to Persuade People Who Don’t Want to Be Persuaded will show you how to:

  • Conquer your fear of attention
  • Draw in your listener
  • Use metaphors to make your point
  • Master the quick pitch
  • Use the power of free gifts
  • Be dynamic and distinct in your pitch
  • Overcome resistance
  • Look the part
  • Make the platform pitch
  • And much more

So, step right up and learn from the master. Bauer’s unique methods and principles work for everyone, at any time, in any situation. By applying the secrets of the showman to your own life–in the boardroom, at home, and anywhere else–you’ll achieve at a higher level than ever before.

From the Back Cover

Praise for HOW TO PERSUADE PEOPLE WHO DON’T WANT TO BE PERSUADED

"Joel Bauer has brought the art and science of persuasion to a whole new level with How to Persuade People Who Don’t Want to Be Persuaded. His remarkable technologies will amaze even the most dedicated of skeptics."
– Anthony Robbins, author of Awaken the Giant Within and Unlimited Power

"Joel Bauer and Mark Levy bring incredible insight to this most essential of business skills: persuasion. Whether you’re a CEO or a field rep, if your job is to make the sale, you’ll find this book of immediate value."
–Gary Hoover, founder, Hoover’s Inc.

"If the devil wrote a manual on how to get people to do your bidding, this would be it. Chillingly good."
–Joe Vitale, author of Spiritual Marketing

"Joel Bauer and Mark Levy’s book is phenomenal. I read an early draft and used two techniques (the Paper Metaphor and the Transformation Mechanism) at a tradeshow to generate a year’s worth of qualified leads in three days! This book will make your sales productivity soar."
–Kevin Daum, CEO, Stratford Financial Services, an INC 500 company

"Be very, very careful with this book in your hands. It is powerful–almost too powerful–to the point of being explosive. This is no mealy-mouthed, run-of-the-mill, watered-down business book. This is a book that will change the way you do just about everything associated with your business: from approaching new clients to communicating with senior executives in a way that not only grabs their attention, but solidifies their commitment as well. Can you handle it? (By the way . . . I just used one of the many techniques I learned in How to Persuade People Who Don’t Want to Be Persuaded: The Fright Challenge!)"
–Bill Treasurer, founder, Giant Leap Consulting, Inc., author of Right Risk

"This is the best book on persuasion (no, make that the best book on life) since How to Win Friends and Influence People, and the best book on selling I’ve ever read. Bauer and Levy have revolutionized the art of salesmanship."
–Jack Foster, author of How to Get Ideas

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Product Details

  • Hardcover: 256 pages
  • Publisher: Wiley; 1 edition (June 17, 2004)
  • Language: English
  • ISBN-10: 0471647977
  • ISBN-13: 978-0471647973
  • Product Dimensions: 6.4 x 1 x 9.3 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (25 customer reviews)
  • Amazon Best Sellers Rank: #192,010 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

37 of 39 people found the following review helpful By C.B.Bogus on March 13, 2008
Format: Hardcover
Having had the pleasure of listening to Mr. Bauer speak, I eagerly looked forward to reading his co-authored book. His commanding "Stage Presence" dressed in a tailored suit stands in my memory like a spot light in the night. This presence, one which ultimately mesmerizes you into believing that what ever he says is some how correct.

That said, I eagerly picked up his book and started reading, only to bog down every time I picked up! With massive effort I finally finished the material and was left wondering what "The Heck I Had Read"?
Was this a Sales Training Book, Was This a Simply Magic Tricks Book, or was this just a way to get published?
The book is filled with slight of hand, misdirection and numerous illusions all illustrating anything but The Title of the Book!
It is unlikely that anyone would be able to persuade anybody to do anything after finishing it...But Entertain You Might!

This book is truly simplistic but masterful in its ability to make much out of little! It is also unlikely the average reader of this book would ever resort to the slight of hand or magic tricks purported as Ice Breakers in any sales presentation. Perhaps more usable at the next family reunion or reception.

Granted if you already have a background in magic this book would likely be most entertaining. It is also unlikely that any body would be fooled by the presentation or intent of this message or your implementation in a business setting.

Perhaps after four or five martinis the story would be different

In summation....to utilize a famous marketing quote.....Where's the Beef?
Or in this case ...substance.
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23 of 25 people found the following review helpful By Big Al on February 20, 2007
Format: Hardcover
This book was short on useable content and is geared more for the person wanting gimicks and tricks to attract people passing by on a busy trade show floor. I think that some of the tricks he shares do have value in driving your point home but pursuading people who don't want to be persuaded... so, so. I'm glad he made tons of money as a magician/entertainer and just made more on a less than stellar writing venture. I believe this could be used as a platform to begin being creative in you own enviroment.
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22 of 26 people found the following review helpful By Rolf Dobelli HALL OF FAMETOP 1000 REVIEWER on March 24, 2005
Format: Hardcover
Most books about developing effective persuasive techniques are based on traditional debate methods and on fine-tuning ethos, logos and pathos to convince people to do things your way. Authors Joel Bauer and Mark Levy acknowledge the benefits of earlier approaches, but entertainment and fun are their attention getters of choice. The authors advocate "infotainment," adapting pitching techniques used by flamboyant non-business people, such as gamblers, carnival barkers and magicians. They may have a point. Some of their techniques, including the use of tricks and props, might help you seize an audience. (Warning for the fumble-fingered, some of these magic tricks literally require sleight-of-hand practice.) Determining if these games would work in most traditional corporate settings, or on a repeated basis, is another question. We recommend this book to particularly adventurous marketing and sales presenters. Only certifiable extroverts need apply.
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59 of 77 people found the following review helpful By Kerwood on July 14, 2004
Format: Hardcover
2 years ago I attended a Joel Bauer closed-door, industry specific, private seminar designed for people who work in similar fields & arenas as he. It started at 8 PM and ended at 6:30 AM!!!! Why did everyone stay glued for so long?.. And how did he do this? It?s simply because he knew what he was talking about, knew it so well, and no one wanted to miss out on the practical, strategic, methodologies only he could share. Joel Bauer has spent his life defining and refining original methods that get people to take action on your thoughts!
I took notes all night (as fast as I could) and began to archive and expand on them the next morning, as much as my then weary mind allowed. These notes were golden to me...
Untill... I picked up a copy of his book the day it was released. It?s more concise, more to the point, and more immediately applicable than my treasured notes. It?s clearly written and understandable to anyone who works with people on any level?And if you?re reading this?THAT?S YOU!
So, In a nutshell if you interact with people for a living, you can?t live without this book.
If you?re my competition, you can.
Kerwood
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16 of 19 people found the following review helpful By fjk on January 10, 2007
Format: Hardcover
The content of this book is elementary and perhaps better suited for those wanting to learn a few basic magic tricks rather than those interested in the psychology of influence.

This is not a book that I will keep on my shelf for future reference.
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13 of 17 people found the following review helpful By C. J. van Lissa on January 9, 2007
Format: Hardcover
Despite being quite a nice read, this book does not live up to it's title!

Rather than being a book on 'How to persuade people who don't want to be persuaded', it explains in great detail how to entertain people who want to be entertained - and use it to drive home your point in the process.

This book is probably most valuable to you if you are in the entertainment business, or have a talent as an entertainer that you want to exploit in a business setting. It will certainly make your arguments more LIVELY - but it has to fit your style, otherwise the techniques will be useless to you.

Being a psychology student myself, I prefer the hardcore scientific approach so I ordered Cialdini's Influence after finishing this book. Looking forward to reading that.
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