Automotive Holiday Deals Books Gift Guide Books Gift Guide Shop Men's Athletic Shoes Learn more nav_sap_plcc_6M_fly_beacon David Bowie egg_2015 All-New Amazon Fire TV Subscribe & Save Gifts Under $50 Amazon Gift Card Offer bf15 bf15 bf15 $30 Off Amazon Echo Starting at $49.99 Kindle Black Friday Deals Black Friday Video Game Deals Shop Now Tikes

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.

Persuasion Engineering 1st Edition

48 customer reviews
ISBN-13: 978-0916990367
ISBN-10: 0916990362
Why is ISBN important?
This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.
Sell yours for a Gift Card
We'll buy it for $4.82
Learn More
Trade in now
Have one to sell? Sell on Amazon
Buy used On clicking this link, a new layer will be open
$14.18 On clicking this link, a new layer will be open
Buy new On clicking this link, a new layer will be open
$27.95 On clicking this link, a new layer will be open
More Buying Choices
21 New from $23.95 30 Used from $10.18
Free Two-Day Shipping for College Students with Amazon Student Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student

$27.95 FREE Shipping on orders over $35. Only 9 left in stock (more on the way). Ships from and sold by Gift-wrap available.

Frequently Bought Together

  • Persuasion Engineering
  • +
  • Patterns of the Hypnotic Techniques of Milton H. Erickson, M.D. Volume 1
  • +
  • The Structure of Magic, Vol. 1: A Book About Language and Therapy
Total price: $69.78
Buy the selected items together

Special Offers and Product Promotions

  • Take an Extra 30% Off Any Book: Use promo code HOLIDAY30 at checkout to get an extra 30% off any book for a limited time. Excludes Kindle eBooks and Audible Audiobooks. Restrictions apply. Learn more


Hero Quick Promo
Holiday Deals in Kindle Books
Save up to 85% on more than 1,000 Kindle Books. These deals are valid until November 30, 2015. Learn more

Product Details

  • Hardcover: 230 pages
  • Publisher: Meta Publications; 1 edition (May 1, 1996)
  • Language: English
  • ISBN-10: 0916990362
  • ISBN-13: 978-0916990367
  • Product Dimensions: 1 x 6.5 x 9.5 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (48 customer reviews)
  • Amazon Best Sellers Rank: #265,852 in Books (See Top 100 in Books)

More About the Author

Richard Bandler is one of the greatest geniuses of personal change. He is the man who co-invented NLP and is Paul McKenna's self-confessed guru. He holds courses and workshops all over the world, including in the UK and the USA. He lives with his wife in Texas but also spends time at his house in Ireland.

Customer Reviews

Most Helpful Customer Reviews

37 of 37 people found the following review helpful By Oavde on June 14, 2000
Format: Hardcover
I recommend it.
Warning! this is not a normal book. Don't expect a list of do this, do that, if customer says this, then say that, prepare a sales line etc..
This book is about the ~opposite~ of that.
Read it with a sense of what is possible, and a sense of being flexible .. and you will get many ideas about how you can go about your selling more effectively .. take what you already know and make it better ...
Selling and persuading ..
Do you feel guilty? nervous? anxious? tongue tied? this may help change your perceptions .. helping you to sell feelings along with the product, something you do anyway.
If you want a list of things to do, read the book and write out ideas as you read it, and wholah! a list!
Finally, there are other reviewers who did not like the book, and so I will say it is not for everyone, but the only way you will know if it can give you a great edge is to read it.
2 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
58 of 62 people found the following review helpful By Karl on September 29, 2002
Format: Hardcover
Learning from a book is like learning to swim without ever leaving dry land. You just cannot know whether you've really learnt anything worthwhile until you get in the water and start using whatever you've been taught.
So, to ALL of the previous reviewers: Whatever you said about this book - You're Right.
It is a good book full of useful ideas, AND it's a load of B.S. stories. What determines what you learn from this book isn't the contents - but YOUR PERCEPTION of the contents. And that's why its written the way it is.
If you'll excuse a little mind reading, it seems clear that Richard Bandler developed a belief, very early on in his NLP career, that the type of teaching that he liked best was something called "unconscious installation".
What this rather sinister label means is simply what I've just described: Instead of standing in front of the learner and telling them what they should know, the teacher tells a series of stories/parables/metaphors/etc. which contain the things s/he thinks the learner needs to know.
There is an essential difference between this almost Eastern style of teaching and the traditional Western approach: In Western teaching the student is supposed to be able to replicate what s/he has been taught in exams - regardless of whether s/he has actually UNDERSTOOD anything.
The Eastern approach says something like: No two people, hearing the same words, interpret them in EXACTLY the same way. Therefore when I teach you I will allow for the fact that whatever I say to you will be processed inside your head in line with the ideas, beliefs, values, etc., that are already in there.
Read more ›
2 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
45 of 47 people found the following review helpful By Laura De Giorgio on October 28, 2004
Format: Hardcover
Of all the people who ever wrote books on NLP, Richard Bandler's are the most fun to read - there's no question about it and this book is no exception. As a matter of fact when I began reaing this book, I couldn't put it down, in spite of the fact that I felt at times at odds with his grammar and the fact that you won't exactly find techniques to apply in this book.

The essence in the book revolves around the premise that people want to feel good, and if you desire to sell something to others, what you need to do is make them feel good. The book is then filled mostly with stories which serve to bring this point across.

The contents of the book can be summed up mainly as an entertaining fluff - interesting and motivational, but you're left on your own as to how you want to go applying the information you find in this book.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
51 of 56 people found the following review helpful By A Customer on February 25, 2000
Format: Hardcover
I read this book cover to cover, and I was amazed at what a fun read it was and how it affected me almost immediately. The book is designed for salespeople who want to enhance their performance on the job. And while some of the techniques are unorthodox, for example dressing up as a priest to get the influence of authority, they are fun and out-of-the-box. The authors stress looking for opportunities where others see failure, and I enjoy that positive and uplifting way of thinking.
There are some books that you will probably want to read first before you begin reading this book. First, read a book on the fundamentals of NLP so you know what the authors are talking about. (For this, you might want to select an author other than Bandler! I love Bandler, but his writing can be confusing and elusive.) Second, if you are new to sales, then make sure you understand the sales process from opening to closing so that you can understand how "Persuasion Engineering" will fit into the sales cycle. (If you are really new, see some of the sales books by Steve Schiffman.) Third, you may also want to read a book such as "Psychology of Persuasion" by Kevin Hogan so you understand how value-belief hierarchies interface into the model as well. Finally, you may want to look at "Tranceformations" which is Bandler and Grinder's book on combining NLP with Milton Erickson's hypnosis techniques.
Having fun making money is more sensible than making money, if that's making any sense. Read this book.
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
Persuasion Engineering
This item: Persuasion Engineering
Price: $27.95
Ships from and sold by

Want to discover more products? Check out this page to see more: theory sale