The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and lays out research strategies for addressing those challenges.
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Editorial Reviews
Review
"The Handbook can become a valuable sourcebook for students and scholars within the field of persuasion and beyond. In fact there is something in it for everybody. The Handbook contains an extensive author and subject index, besides a logical and balanced structure of sections and chapters, which makes it assessable and useful. Convenient to readers is that each chapter starts with a short introduction in which its focus is mentioned." (Communications: The European Journal of Communication Research )
About the Author
Michael Pfau, Professor of Journalism and Mass Communication at the University of Wisconsin-Madison, specializes in persuasion and the mass media. Pfau has published more than 50 monographs and book chapters. He is the past recipient of the Golden Anniversary Monograph Award in recognition of "monographs that have made a significant contribution to the discipline." He has also co-authored four books.
James Price Dillard (Ph.D., Michigan State Univerisity, 1983) is a Liberal Arts Research Professor in the Department of Communication Arts & Sciences at The Pennsylvania State University. His research on persuasion and interpersonal influence emphasizes the role of emotion in producing change in opinions and behaviors.
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Most Helpful Customer Reviews
11 of 14 people found the following review helpful:
5.0 out of 5 stars
Persuasion Theory and Practice,
By Jay Poppenhusen MA COMM SDSU (San Diego, CA United States) - See all my reviews
This review is from: The Persuasion Handbook: Developments in Theory and Practice (Hardcover)
Includes 34 social science and communication journal style articles on persuasion theory and persuasion research methods from a communication worldview. Multiple chapter authors are all well published. Too dense for undergraduates unless specific readings are guided by an instructor. A graduate student in a school of communication could launch a whole career with this handbook as a starting point. If you can obsorb these chapter readings, no one in this field will be out ahead of you for several years. Applicable to political campaign managers, advertising gurus, and health care practitioners alike.
6 of 9 people found the following review helpful:
5.0 out of 5 stars
a MUST HAVE book !!!,
By Dan Grigorovici "dmg261" (State College, PA, USA) - See all my reviews
This review is from: The Persuasion Handbook: Developments in Theory and Practice (Hardcover)
This very comprehensive handbook is something that every researcher in consumer psychology, attitude research, and the related fields must have or read. It is one of those books like Chaiken & Eagly's "Dual Process Theories in Social Psychology", or "The Psychology of attitudes". Lots of information on the most recent developments in the subfield/theory of innoculation theory and affective attitudes, which i find most important about it. EXCELLENT.
1 of 3 people found the following review helpful:
2.0 out of 5 stars
Boring Psychology book,
By Kapitalist (Claremont, CA United States) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: The Persuasion Handbook: Developments in Theory and Practice (Hardcover)
Purchased this for a persuasive technologies class. Material is very dry and boring. I think authors forget they are trying to capture an audience.
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Inside This Book
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First Sentence:
A volume dealing with the process of persuasion should profit from a tentative answer to the question: What does it mean to be persuaded? Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
computer credibility, media form influence, persuasive press inference, effective health campaigns, instrumental verbal aggression, pretreatment messages, social influence construct, anticipated negative affect, elaboration moderator, inoculation messages, refutational pretreatments, language expectancy theory, refutational preemption, social reality perceptions, student jurors, increasing attitude accessibility, rebuttal analogy, more accessible attitudes, comparative advertising messages, authoritarian jurors, counterattitudinal action, persuasive technologies, health campaigners, message sidedness, adult jurors Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Lawrence Erlbaum, Dissertation Abstracts International, Academic Press, Human Communication Research, Journal of Applied Social Psychology, Communication Monographs, Newbury Park, Thousand Oaks, Cambridge University Press, Public Opinion Quarterly, United States, Human Factors Society, Journal of Consumer Research, Psychological Bulletin, Journal of Advertising, Psychological Review, African American, Beverly Hills, Communication Quarterly, Speech Monographs, John Wiley, University of Chicago Press, American Psychologist, Journal of Communication New!
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
A volume dealing with the process of persuasion should profit from a tentative answer to the question: What does it mean to be persuaded? Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
computer credibility, media form influence, persuasive press inference, effective health campaigns, instrumental verbal aggression, pretreatment messages, social influence construct, anticipated negative affect, elaboration moderator, inoculation messages, refutational pretreatments, language expectancy theory, refutational preemption, social reality perceptions, student jurors, increasing attitude accessibility, rebuttal analogy, more accessible attitudes, comparative advertising messages, authoritarian jurors, counterattitudinal action, persuasive technologies, health campaigners, message sidedness, adult jurors Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Lawrence Erlbaum, Dissertation Abstracts International, Academic Press, Human Communication Research, Journal of Applied Social Psychology, Communication Monographs, Newbury Park, Thousand Oaks, Cambridge University Press, Public Opinion Quarterly, United States, Human Factors Society, Journal of Consumer Research, Psychological Bulletin, Journal of Advertising, Psychological Review, African American, Beverly Hills, Communication Quarterly, Speech Monographs, John Wiley, University of Chicago Press, American Psychologist, Journal of Communication New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 10
books:
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7
books
cite this book:
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- How We Think by John Dewey on page 17
- Washington, D.C by Gerald in Back Matter
- With Malice Toward All?: The Media and Public Confidence in Democratic Institutions (Praeger Studies in Political Communication) by Patricia Moy in Back Matter
- Wisconsin's Best Breweries and Brewpubs: Searching for the Perfect Pint by Robin Shepard in Back Matter
- The Psychology Of Jealousy And Envy by Salovey. in Back Matter
See all 10 books this book cites
- The Art of Public Speaking by Stephen E Lucas on 4 pages
- The Art of Persuasion: A Practical Guide to Improving Your Convincing Power by Andrew K. Gulledge in Back Matter
- Kundenzufriedenheit. Konzepte - Methoden - Erfahrungen by NA on page 455
- The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less! by Kevin Hogan in Back Matter
- Interpersonal Communication Research: Advances Through Meta-analysis (Routledge Communication Series) by Mike Allen in Back Matter
See all 7 books citing this book
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