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3 Reviews
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11 of 14 people found the following review helpful:
5.0 out of 5 stars
Persuasion Theory and Practice
Includes 34 social science and communication journal style articles on persuasion theory and persuasion research methods from a communication worldview. Multiple chapter authors are all well published. Too dense for undergraduates unless specific readings are guided by an instructor. A graduate student in a school of communication could launch a whole career with this...
Published on October 29, 2002 by Jay Poppenhusen MA COMM SDSU
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1 of 3 people found the following review helpful:
2.0 out of 5 stars
Boring Psychology book
Purchased this for a persuasive technologies class. Material is very dry and boring. I think authors forget they are trying to capture an audience.
Published 10 months ago by Kapitalist
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11 of 14 people found the following review helpful:
5.0 out of 5 stars
Persuasion Theory and Practice,
By Jay Poppenhusen MA COMM SDSU (San Diego, CA United States) - See all my reviews
This review is from: The Persuasion Handbook: Developments in Theory and Practice (Hardcover)
Includes 34 social science and communication journal style articles on persuasion theory and persuasion research methods from a communication worldview. Multiple chapter authors are all well published. Too dense for undergraduates unless specific readings are guided by an instructor. A graduate student in a school of communication could launch a whole career with this handbook as a starting point. If you can obsorb these chapter readings, no one in this field will be out ahead of you for several years. Applicable to political campaign managers, advertising gurus, and health care practitioners alike.
6 of 9 people found the following review helpful:
5.0 out of 5 stars
a MUST HAVE book !!!,
By Dan Grigorovici "dmg261" (State College, PA, USA) - See all my reviews
This review is from: The Persuasion Handbook: Developments in Theory and Practice (Hardcover)
This very comprehensive handbook is something that every researcher in consumer psychology, attitude research, and the related fields must have or read. It is one of those books like Chaiken & Eagly's "Dual Process Theories in Social Psychology", or "The Psychology of attitudes". Lots of information on the most recent developments in the subfield/theory of innoculation theory and affective attitudes, which i find most important about it. EXCELLENT.
1 of 3 people found the following review helpful:
2.0 out of 5 stars
Boring Psychology book,
By Kapitalist (Claremont, CA United States) - See all my reviews
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This review is from: The Persuasion Handbook: Developments in Theory and Practice (Hardcover)
Purchased this for a persuasive technologies class. Material is very dry and boring. I think authors forget they are trying to capture an audience.
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The Persuasion Handbook: Developments in Theory and Practice by Michael W. Pfau (Hardcover - June 15, 2002)
$150.00 $116.00
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