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2 of 2 people found the following review helpful
on August 21, 2011
Format: Paperback
I base my comments on Edition 3, not 4. The book was funny, substantive, humble, and comprehensive. The organization was effective, and I learned how much knowledge about persuasion has changed since twenty years ago, the last time I taught a course on that subject. If I had to start over to learn about persuasion, this was an excellent way to do it!
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6 of 8 people found the following review helpful
on January 2, 2007
Format: Paperback
As an undergrad, this was a great book to read. It's written in a conversational style, yet it is still detailed and comprehensive in research, meta-analyses, and examples. The authors also have a sense of humor...which is nice and used sparingly, yet makes it even more enjoyable to read.

It also has an chapter on ethics which some textbooks seem to disregard. There are also real-life situation info-boxes where people can learn and apply what they learn to purchasing new cars, making more tips, and how to ward off telemarketers.
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on February 5, 2013
Format: PaperbackVerified Purchase
This book does a stand up job at bringing to the table some of the most useful information regarding persuasion. It embodies ethics of when and how to use persuasion and helps the reader find ways and feel ready to go out into the world and improve their personal lives through better communication and ability to persuade. Down to earth and wallet friendly.
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on February 25, 2014
Verified Purchase
Great quality of the text, a slight amount of highlighting but nothing drastic. Delivery was a bit slow, but everything else was perfect!
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on July 3, 2013
Format: PaperbackVerified Purchase
This book is written in a very clear style. It was easy to understand with great depth and breadth. It would have been nice if it were easier to find specific theories and concepts through more subheadings or bold type, but still not bad.
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on September 22, 2013
Format: PaperbackVerified Purchase
Good Text, It really came in handy at the right time. Thank you for offering books at these prices. Wow
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on August 25, 2014
Format: PaperbackVerified Purchase
Easy reading with nice cases to illustrate the authors' theories.
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on August 20, 2014
Format: PaperbackVerified Purchase
product as described and fast shipping
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on December 28, 2014
Format: PaperbackVerified Purchase
good quality
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6 of 12 people found the following review helpful
on March 22, 2004
Format: Paperback
It's about par with every other persuasion text. Nothing spectacular about it. Don't buy unless you have. I give it 4 stars because as text books go, it's an easy read. If you're looking for your own interest in persuasion, read influence.
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