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Persuasion in Marketing: The Dynamics of Marketing's Great Untapped Resource

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Persuasion in Marketing: The Dynamics of Marketing's Great Untapped Resource [Hardcover]

Horace S. Schwerin (Author), Henry H. Newell (Author)

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Product Details

Hardcover: 276 pages
Publisher: John Wiley & Sons Inc (April 1981)
Language: English
ISBN-10: 0471045543
ISBN-13: 978-0471045540
Product Dimensions: 9.3 x 6.3 x 1.8 inches
Shipping Weight: 1.3 pounds
Amazon Best Sellers Rank: #3,820,914 in Books (See Top 100 in Books)

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