Persuasion: Psychological Insights and Perspectives [Paperback]

Timothy C. Brock (Editor), Melanie Colette Green (Editor)

Book Description

Publication Date: January 4, 2005 | ISBN-10: 076192809X | ISBN-13: 978-0761928096 | Edition: 2nd

Persuasion: Psychological Insights and Perspectives, Second Edition highlights important and influential views on persuasion and guides students through the important contemporary centers of basic and applied persuasion research. The renowned contributors to this volume apply cutting-edge knowledge from their current research across a variety of domains, including health, advertising, prejudice, political communication, group decision making, and the impact of narratives. This Second Edition has been revised and updated to reflect new research from the past decade. It includes entirely new chapters on prejudice, persuasiveness of narratives, mass media and political persuasion, small groups, and advertising.

 

Editorial Reviews

Review

"It bodes well for the teaching and giving away of psychology that so many respected researchers are able and willing to write well and simplify without oversimplifying their findings. ... The contributors represent an unusual breadth of disciplines and academic rank, yet, while preserving their own style of writing, they present important material in a provocative, engaging, and interesting fashion. The scholarship behind the writing and the findings is incontrovertible. This book should have wide appeal not only for advanced undergraduates in psychology but also to a variety of other disciplines, such as marketing, political science, and advertising." (PsycCRITIQUES:Contemporary Psychology (2005, Vo.50, No. 28, Article 8) )

About the Author

Timothy C. Brock has published articles and book chapters on a wide variety of topics in the psychology of persuasion, including effects of salesperson-consumer similarity on purchasing behavior; the role of cognitive responses in determining acceptance of persuasive messages; processing of unintelligible persuasive messages; and the effect of cognitive tuning on attitude change persistence.  He has authored, coauthored, and edited nine books, most on attitudes and persuasion.  Dr. Brock is currently Professor of psychology at Ohio State University.

Melanie C. Green has focused her research on the mechanisms of narrative persuasion, as well as the ways in which technology affects social interactions.  She has published articles and chapters on these topics, and she is the co-editor of the book, Narrative Impact: Social and Cognitive Foundations (with J.J. Strange and T.C. Brock).  Dr. Green is currently Assistant Professor of psychology at the University of Pennsylvania.

Product Details

• Paperback: 368 pages
• Publisher: Sage Publications, Inc; 2nd edition (January 4, 2005)
• Language: English
• ISBN-10: 076192809X
• ISBN-13: 978-0761928096
• Product Dimensions: 9.1 x 7.5 x 0.8 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #206,213 in Books (See Top 100 in Books)

Customer Reviews

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4.0 out of 5 stars ok, September 24, 2011

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This review is from: Persuasion: Psychological Insights and Perspectives (Paperback)

it was item advertised. condition was as expected, a used text book. it came in the amount of time promised