From the Publisher
Rintu is a really great guy and his knowledge of NLP application in the field of persuasion is second-to-none. But rather than me tell you how great he is - it's easier if I just share some of the praise his work's been getting from people like you...
"Rintu's masterful use of language is only surpassed by his very clever way of making the complex very easy to understand. It is a real pleasure to see such a difficult subject broken down into simple, practical and usable chunks. Beginners and experts alike will find this book filled with useful information. The issue isn't the information but the results you get from using it and this book makes it easy to get results." - Romilla Ready, Lead Author, NLP for Dummies & NLP Workbook for Dummies
"I wish [this book was] around when I was doing my NLP Training. I can't believe that twenty minutes reading your book put all my training in context so I can now easily use [technique edited]. I finally have the confidence to properly use hypnotic language in my presentations and with my teams and the results are showing already." - Richard, Sales Manager, Master NLP Practitioner
"I have just read the [first pattern] of The Persuasion Skills Black Book and thought it was excellent. I am amazed at the insight required to write stuff like that. I will be honoured to have you as my 'NLP guru' in the future. Now I can't wait to go out and try this technique out on my patients and see the effects..." - Dr Sri, NLP Newbie, Scotland 2007
"The results are undeniable... the economy being what it is here in the U.S. and homeowners being very conservative where I live... our company has had a difficult couple of weeks. After employing [Rintu's] ideas I had a great week. Four sales and four happy customers last week." - Travis, Sales Professional, Home Improvement Industry
"I started using the pattern in my calls on Friday afternoon and I closed more deals in that one afternoon than I would usually in 3 days, and Fridays are usually a slow day. I wasn't expecting instant results! It's great how you use examples and illustrations as well as sneaking all the patterns into your writing. Everyone would do better to understand persuasion skills this way, but I am glad they don't or I'd be out of a job." - Jamie, Sales Professional
"Rintu demonstrates by his writing that he walks what he talks... what he demonstrates is actually his deep understanding and mastery of the mind rather than the use of language alone... I feel compelled to read on and on, not, because of the hypnotic language pattern but because it is a real pleasure to keep reading and learning from Rintu. I have actually read a dozen books on NLP (in English or Chinese) and none of them (I mean on the topic of hypnotic language pattern) comes near to this. The first 24 pages already worth the price of the whole book." - Liu Yui Kai, Physician, Hong Kong
"In Persuasion Skills Black Book Rintu Basu has created a practical guide to learning persuasion skills that you can use every day in the real world. I found the most value in the fact that Rintu actually demonstrates the patterns as you read, then describes several examples and finally reveals, step-by-step, how to create your own 'short, snappy and usable' language patterns that get you the persuasive results you want." - Colin G Smith, Master NLP Practitioner, author of 'The NLP ToolBox' and 'The Half Second Rule'
From the Author
Congratulations on finding my Persuasion Skills Black Book...
These patterns are not necessarily about sending people into a hypnotic trance but just a way to move you from one perspective on an issue to another.
I get excited when I think about the results people are likely to create using this material. If you spend a few minutes thinking about where, when and what results you are looking for I would guess you can get excited as well.
In essence the little-known patterns and approaches I'm sharing can be used in all areas of your life to help you get more of what you want and less of what you don't.
A WARNING Now, if you think mind-control sounds unethical then I'd just like to say, what you do with these patterns is for you to decide. I urge you to have good intent, leave people in a better place than you found them in and always work towards win/win situations. I don't say this through any altruistic, tree hugging or saintly attitude. It simply makes sense. If you con, trick and force people against their will you will be caught out eventually. As a result you will lose credibility, trust and friendship.