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Persuasion Skills Black Book: Practical NLP Language Patterns for Getting The Response You Want Paperback – February 27, 2009


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Editorial Reviews

From the Publisher

Rintu is a really great guy and his knowledge of NLP application in the field of persuasion is second-to-none. But rather than me tell you how great he is - it's easier if I just share some of the praise his work's been getting from people like you...

"Rintu's masterful use of language is only surpassed by his very clever way of making the complex very easy to understand. It is a real pleasure to see such a difficult subject broken down into simple, practical and usable chunks. Beginners and experts alike will find this book filled with useful information. The issue isn't the information but the results you get from using it and this book makes it easy to get results." - Romilla Ready, Lead Author, NLP for Dummies & NLP Workbook for Dummies

"I wish [this book was] around when I was doing my NLP Training. I can't believe that twenty minutes reading your book put all my training in context so I can now easily use [technique edited]. I finally have the confidence to properly use hypnotic language in my presentations and with my teams and the results are showing already." - Richard, Sales Manager, Master NLP Practitioner

"I have just read the [first pattern] of The Persuasion Skills Black Book and thought it was excellent. I am amazed at the insight required to write stuff like that. I will be honoured to have you as my 'NLP guru' in the future. Now I can't wait to go out and try this technique out on my patients and see the effects..." - Dr Sri, NLP Newbie, Scotland 2007

"The results are undeniable... the economy being what it is here in the U.S. and homeowners being very conservative where I live... our company has had a difficult couple of weeks. After employing [Rintu's] ideas I had a great week. Four sales and four happy customers last week." - Travis, Sales Professional, Home Improvement Industry

"I started using the pattern in my calls on Friday afternoon and I closed more deals in that one afternoon than I would usually in 3 days, and Fridays are usually a slow day. I wasn't expecting instant results! It's great how you use examples and illustrations as well as sneaking all the patterns into your writing. Everyone would do better to understand persuasion skills this way, but I am glad they don't or I'd be out of a job." - Jamie, Sales Professional

"Rintu demonstrates by his writing that he walks what he talks... what he demonstrates is actually his deep understanding and mastery of the mind rather than the use of language alone... I feel compelled to read on and on, not, because of the hypnotic language pattern but because it is a real pleasure to keep reading and learning from Rintu. I have actually read a dozen books on NLP (in English or Chinese) and none of them (I mean on the topic of hypnotic language pattern) comes near to this. The first 24 pages already worth the price of the whole book." - Liu Yui Kai, Physician, Hong Kong

"In Persuasion Skills Black Book Rintu Basu has created a practical guide to learning persuasion skills that you can use every day in the real world. I found the most value in the fact that Rintu actually demonstrates the patterns as you read, then describes several examples and finally reveals, step-by-step, how to create your own 'short, snappy and usable' language patterns that get you the persuasive results you want." - Colin G Smith, Master NLP Practitioner, author of 'The NLP ToolBox' and 'The Half Second Rule'

From the Author

Congratulations on finding my Persuasion Skills Black Book...

These patterns are not necessarily about sending people into a hypnotic trance but just a way to move you from one perspective on an issue to another.

I get excited when I think about the results people are likely to create using this material. If you spend a few minutes thinking about where, when and what results you are looking for I would guess you can get excited as well.

In essence the little-known patterns and approaches I'm sharing can be used in all areas of your life to help you get more of what you want and less of what you don't.

A WARNING Now, if you think mind-control sounds unethical then I'd just like to say, what you do with these patterns is for you to decide. I urge you to have good intent, leave people in a better place than you found them in and always work towards win/win situations. I don't say this through any altruistic, tree hugging or saintly attitude. It simply makes sense. If you con, trick and force people against their will you will be caught out eventually. As a result you will lose credibility, trust and friendship.
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Product Details

  • Paperback: 188 pages
  • Publisher: Bookshaker (February 27, 2009)
  • Language: English
  • ISBN-10: 190543054X
  • ISBN-13: 978-1905430543
  • Product Dimensions: 5 x 0.4 x 8 inches
  • Shipping Weight: 7.2 ounces (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (86 customer reviews)
  • Amazon Best Sellers Rank: #176,181 in Books (See Top 100 in Books)

More About the Author

Rintu, the accidental bestselling author of the Persuasion Skills Black Book is an internationally acclaimed training consultant specialising in the everyday uses of NLP, hypnosis and psychological persuasion skills.

Born in Kolkata back when it was still called Calcutta. Rintu's first brush with the power of language came at the age of two when his parents brought him over to England. He refused to get off the plane at Heathrow because he didn't have the words to describe cold or snow this being his first encounter with both. Now living in Glasgow, Scotland he has discovered many words for both.

Having a short attention span he has had a multitude of careers and occupations including musician, engineer, trainer and business consultant. He has also had a life long obsession with Persuasion Skills, Hypnosis and Accelerated Learning. Having come to the startling realisation that these skills were in demand Rintu developed The NLP Company to deliver high quality training in Persuasion Skills, Practical Hypnosis Applications and Accelerated Learning.

His first book, The Persuasion Skills Black Book has won him critical acclaim from peers and customers alike. His current projects include writing the sequel and learning to integrating persuasion skills and poker as a means of increasing his debt.

Customer Reviews

3.9 out of 5 stars

Most Helpful Customer Reviews

108 of 120 people found the following review helpful By Josh Rapp on March 23, 2009
Format: Paperback
If you are an NLP enthusiast like me, no doubt you have read countless books both about the theory and practice of language patterns for both business and social use.

There are some good ones out there of course, but even those left me with a lot of patterns but without much in the way of practical examples in order to drill them in to my neurology. After all,the way I see it, the whole point is that the patterns should become 2nd nature and appear naturally in your language.

In my opinion, this superb book has given us NLPers (and anyone else interested in persuasion) the "missing link".
In what I found to be a completely riveting style, Rintu not only provides numerous practical examples of the patterns, he actually uses those patterns in the course of teaching you those patterns! This provides instant drilling, plus automatic feedback that you have grasped the concepts when you realize you are picking up the patterns he has hidden in the book. I personally have found this invaluable in my mastery of the patterns.

As for the patterns themselves, the book is structured that new lessons are integrated with the old ones so you are mastering the whole skill-not isolated patterns- another benefit I have not found in other books.
In addition' I have found patterns described here that I have not seen in other NLP books. One of them is actually my most used pattern!
All in all this book is a winner and is an incredible addition,in my opinion, to anyones persuasion bookshelf.
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68 of 74 people found the following review helpful By Curtiss L. Witt on July 14, 2009
Format: Paperback
Many years ago I took the NLP Practitioners course in California. I can honestly say that this book was not only a refresher, but I learned (and understood) more from this book (a few hours of reading) than I did for most of my x hours practitioner course. The book is full of pertinent examples and real world application. If you are in the persuasion business (and we are all in the persuasion business) this book is a MUST have, read and do. So the issue is not whether the book has value, the real issue is how much more improvement can you handle in your life as a result of reading and applying this book. Imagine applying the principles in the book to increase your income, get that promotion, get that special someone, or just increase the quality of life. Get the book, read the book and go get what you want..today.
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74 of 81 people found the following review helpful By L. K. M on December 9, 2009
Format: Paperback Verified Purchase
After reading this book, I used the skills to enhance my online dating profile. The response I received from my profile was overwhelming! I have gotten several emails and winks from women and I just had coffee last night with someone I am really interested in. We both had a great time and will go out again.

This book is not only great for personal use, but business as well and gives several examples. Whether you are conducting a meeting or giving a sales presentation, these techniques are helpful to direct communication to your way of thinking, without manipulation. I highly recommend this book.
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72 of 80 people found the following review helpful By Scott Sylvan Bell VINE VOICE on December 6, 2009
Format: Paperback Verified Purchase
If you have any reason to persuade people this is a great book. The chapters are short, the information is precise and the book is layered so that you can start with the first lesson and then build upon the next.

While you read this book you will probably remember a few times that someone has persuade you with one or more of these skills.

This is not just a book to read but one to practice from. I have a study partner and have worked theough these sets, it has taken some time but they do work if you put the work into them.

Sometimes NLP books are written over the heads of people just getting into the field or for someone who just wants a better understanding. This book will help you put some persuasion under your belt.

If you are in sales this book should almost be a requirement.

There have been quite a few books that have come out on persuasion lately, some good some not so good. If you would like to gain a solid base anything by Kevin Hogan especially The Psychology of Persuasion and Covert Persuasion are a must read along with 2 books by Dave Lakhani Subliminal persuasion and the other Persuasion: the art of getting what you want.
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131 of 168 people found the following review helpful By G. Melhuish on January 29, 2010
Format: Paperback Verified Purchase
I, like some other reviewers purchased this book based on it's 5 star reviews, but this book is definitely not worth 5 stars.

The book began well by describing a couple of NLP patterns and went in to great detail about how they could be used in real life. This, I thought was really well done because it is not so much the actual patterns that are important in their own right, but how they are used in different contexts. Rintu's coverage here really made it easy to understand how these patterns can be used. He then went on to describe supporting techniques such as pacing and leading, framing etc. His coverage of these techniques supports the use of these patterns, however it is really necessary to gain a deeper understanding of them from other authors. And to be fair, Rintu does state at the beginning that this book is not a complete course in persuasion techniques.

The style of the book I felt was more like an internet e-book put into print form due to Rintu using comments and stories from subscribers to his web site throughout the book, and also encouraging readers to visit his site. In this respect it seemed like a vehicle to self promotion. The language, grammar and spelling is also not up to scratch and it is quite poorly edited.

Except for the first couple of chapters where it looked like Rintu was really displaying a unique style of communicating how to use NLP patterns the rest of the book was downhill and very repetitious and I felt like I had not gained any further knowledge than from the opening chapters by the time I had reached the end. In fact the final section from page 138 on really did look just like filler.

Who is this book suitable for? Well, it would make a good primer for someone who has not done extensive study into persuasion techniques and wants to understand if it would be a subject they could be interested in. If you are looking beyond that then there is much better material out there.
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