"For a number of years, Herb Simons has been one of rhetoric’s most original thinkers and wittiest practitioners. Students and teachers will welcome his new textbook Persuasion in Society. Simons has provided an important and entertaining introduction to one of the key topics of our age."
"Rich in insight and compelling illustration, Simons’s book is both a provocative guide to those who confront problems amenable to persuasion and a theoretically powerful template for scholars and students intent on making sense of the world argument and influence."
(Kathleen Hall Jamieson)"Simons et al. has produced one of the most clearly written works on this topic to be found anywhere. Although written as a text for students taking a first course in persuasion, a purpose it serves admirably, this book will also be an engaging introduction to the topic for almost any reader. Among the covered topics are the psychology of persuasion, reasoning and evidence, political campaigns, product advertising, social movements, and ethics. All of these are treated from a perspective that makes them unusually accessible. The reviewer cannot imagine a more clearly presented overview of the subject -- the ways in which it is studied and the ways in which it matters."